Associations Now
MARCH 12, 2024
Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.
Membersuite
JULY 16, 2021
The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. Teach data users how to create and pull reports.
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Reid All About it
APRIL 12, 2024
Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.
Reid All About it
JUNE 30, 2023
Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. Hear about newsletter best practices to increase engagement and curate outside content. That’s why marketing often falls prey to the classic spray and pray model. Employee retention.
Reid All About it
MAY 12, 2023
They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. State of the association industry.
Association Success
NOVEMBER 17, 2020
Many associations focus on big annual events, or reports that provide in-depth information several times each year. Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Many organizations offer a white paper in exchange for an email address.
Associations Now
FEBRUARY 16, 2016
While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.
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