article thumbnail

Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. The reason?

article thumbnail

Association Brain Food: 6.30.23

Reid All About it

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program and more. Hear about newsletter best practices to increase engagement and curate outside content. That’s why marketing often falls prey to the classic spray and pray model.

Chicago 205
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 5.12.23

Reid All About it

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. 1 CAE credit. More info/register.

Chicago 200
article thumbnail

3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Higher Logic

Then, find creative ways to recognize contest winners through your member newsletter, via your community homepage, or by publishing a congratulatory blog post. For example, when members “apply” for an opportunity to leave an online review, you can have them send a screenshot of their review to show they completed the task.

Tools 225
article thumbnail

How To Build An Email List For Beginners

Disciple Media

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36
article thumbnail

Association Brain Food Weekly: 7.16.21

Reid All About it

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Host: Non-Dues-A-Palooza / 100 Reviews. Presenters: John Follett of Demand Metric.

Revenue 195
article thumbnail

How to Leverage the Marketing Power of Social Proof

WBT Systems

If the influencer is not part of the target audience for your program, ask them to review it in an advisory or hiring employer capacity. According to eMarketer , user reviews are 12 times more trusted than a company’s product description. Use them in email marketing campaigns. How can your association use testimonials?

Marketing 192