4 Email Marketing Tips Worth Embracing

Associations Now

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today.

What Unsubscribers Can Teach an Email Marketer

Informz

I’m sitting at my desk creating another masterpiece (email/landing page/automated email campaign) and I see my “Darn, Another Unsubscriber” folder jump one more. After regaining my composure (with a little music therapy ), my next moves are: Check unsubscribes from emails.

Email Marketing Trends: Are You Doing Enough With Your Data?

Associations Now

A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. Now I’d like to take a little time to look at the flip side of the email marketing story.

Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. With that in mind, perhaps its creation—whether in terms of strategy or execution—shouldn’t be siloed off within one part of the association. Day-to-Day Vs. Strategy.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work?

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work?

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6

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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Example 1: Newsletters.

20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Tools like Email on Acid can help.).

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Video Content Marketing.

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Include these 5 tactics in your strategy before hitting send. Segment your email list.

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5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Online community and marketing tools open up communications with your supporters. Email automation.

Clean Up Your (Email) Act

Association Adviser

Before your association sends its next member newsletter or email announcement, ask yourself: when was the last time you updated your email list? The post Clean Up Your (Email) Act appeared first on.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Marketing is the necessary evil for success. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Unfortunately, out of this majority, only 26 percent believe their strategy is effective.

Daily Buzz: Advice for a Successful Email Strategy

Associations Now

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. Trying to reach members through their inboxes?

Tuesday Buzz: Flip Your Email Strategy on Its Head

Associations Now

Why one association communications pro says you should use email marketing to drive readers to your blog. Associations send a lot of email to members, potential members, and pretty much everyone else. But what if we have this information-spreading strategy upside down?

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Marketing is the necessary evil for success. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Unfortunately, out of this majority, only 26 percent believe their strategy is effective. Issues such as lack of time, allocating funds, and marketing knowledge, and the hurdle of making content “engaging” contribute to the low success rates of these campaigns. Determine Your Target Market.

Social Media Measurement: Hi Impact Task #6

Slice-Works

While social media strategy lays out a road map for your success, no one can plan for everything. Is your marketing strategy translating to traffic and leads? What if you could pull all that data onto visual dashboards tailored to your specific goals and tracking strategy?

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing.

How to Deliver Epic Content

Slice-Works

We walked through pre-publication steps of the content development cycle and reviewed understanding your audience, finding your love-connection with customers, defining topics for content marketing, and writing engaging content. Cross-Marketing. Content Marketing Institute.

AI and Email: A Match Made in Heaven?

Associations Now

AI Goes Both Ways While AI is often thought of in terms of marketing when it comes to email, it’s been widely used in nonmarketing contexts for decades. Unfortunately [for marketers], this means the user is in total control,” she explained.

Email-Driven Curation: Get Your Voice Out Front

Associations Now

Curation Tips If you’re looking to create a newsletter of your own, The Association Contrarian Report’s Jeff De Cagna offers these tips. Unless they make it personal, you shouldn’t, he says—especially considering the flood of emails most people already get.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices.

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

If it’s the latter, it’s time to reshape your strategy. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members.

Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. The problem with video as a marketing tool is that it puts us on the spot and makes us vulnerable.

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Friday Buzz: Keep Your Nonprofit Communications Relevant

Associations Now

If your newsletter isn’t on target with your readers, these tips might help. Also: Boost your nonprofit’s profile via email in three simple steps.

Awesome Association MarComm Jobs – Week of August 30

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . With association staff, develop, maintain, and implement content strategies in support of key organizational initiatives, positioning, and products.

How To Create More Content, Faster, Without Sacrificing on Quality

SocialFish

Making an email course. Creating newsletters. Let’s say you are writing about a marketing tactic that is popular in email engagement. But it has been three years and that information is no longer entirely relevant, even though the main topic (email marketing) is.

Online Video: Now Playing in Your Inbox

Associations Now

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email.

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Association Brain Food Weekly: 6.20.16

Reid All About it

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. – Sample Swap for Newsletter Templates.

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How to build a fanbase and turn it into your superfan community.

Disciple Media

Harness the power of email marketing. Harness the power of email marketing. When you’re starting out, email marketing can seem like a daunting thing to take on. The beauty of email marketing is that it keeps you in the forefront of your fans’ minds.

The State of Email Design Stinks

Associations Now

If you’d like to push the envelope with an email message, you might be in for a world of pain. Like web design in general a decade ago, email design remains mired in a set of inconsistent standards and poor rendering support by popular clients.

What’s That Sound? How to Build Buzz Around Your Annual Meeting

Associations Now

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. Your social media channels are also a great medium for marketing your meetings and building excitement. Tout segmented programming via email.

Hot Association and Nonprofit Social Media Jobs This Week – April 5

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Community Outreach and Events Coordinator , New Hampshire SPCA – The New Hampshire SPCA seeks a Community Outreach and Events Coordinator to join our Development and Marketing Team!

Business as Usual is Easy. Breaking Silos is Hard

Guilt by Association

This post originally appeared in the May 2010 edition of the College of Association Marketing newsletter. More and more, producing breakthrough results in your marketing and communications campaigns depends on your ability to destroy the silos in your organization.

Hot Association Jobs This Week – May 17

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. He or she is also responsible for developing and implementing a strategy for attracting and retaining sponsors to help fund the annual Congress and other projects.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

However, in this role I constantly collaborate with the events, membership, marketing, corporate relations, and professional development department staff. To do this, I scour a combination of blogs, websites and e-newsletters using SproutSocial , Feedly , Meltwater and Outlook.

Best of the Web: July 2013

Association Adviser

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. Segmenting your address database and email integration are Nos. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web.