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Apple's Mail Privacy Protection Is A Help, Not a Hurdle For Email Marketers

Multiview

Email marketing has long been the preferred marketing channel for organizations but when Apple introduced Mail Privacy Protection (MPP) almost a year ago, it caused many marketers to question its future effectiveness. Since going into effect on September 20, 2021, email marketing has not come to and end.

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Association Brain Food: 6.30.23

Reid All About it

WBT Systems provides strategies for offering professional development as an employee retention tool. What do you do when employees are begging for new timesaving tools or want to adopt modern systems to replace under-performing ones? Hear about newsletter best practices to increase engagement and curate outside content.

Chicago 205
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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Newsletters. shares 15 ways to improve your newsletter content and delivery. Learning business. But do you?

Chicago 199
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Turn to Data to Spring Clean Your Member Emails

Associations Now

Email data was key to the process for SOA. The association analyzed and mapped the data using its email system to determine how much email, on average, members received from all departments. After the conversation, SOA was able to create and roll out the professional development newsletter over the next three months.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

Tips 166
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The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system.

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How to Ensure Your AMS Reports Include The Right Data

Membersuite

Another tactic for recovering “lost” members is to collect their LinkedIn profile URL so you can find out where they went if their work email bounces. Establish the system of record. If you store data in multiple systems, make sure your AMS is the primary record for a person’s contact and other essential information.

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