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Association Brain Food Weekly: 5.29.20

Reid All About it

This series of 15-minute videos cover hot topics and issues related to 501c organization management. Organizer: ASAE Government Relations and Advocacy Professionals Advisory Council. Organizer: Robert Taflinger. Presenter: Mandy Brown, Lecturer, San Diego State University L. Mon 6/1 at 1 p.m. 1 CAE credit.

San Diego 259
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5 Ways to Use Experiential Marketing for Events

Expo Logic

Attendees anticipate having meaningful and memorable experiences at your event and organizers are finding new ways to keep up with these expectations. Events are connecting with their attendees through new experiential marketing techniques that increase brand engagement and build a stronger connection between them and your brand.

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Friday Buzz: CES Bursts At Las Vegas’ Seams

Associations Now

To be fair, CES is not the only event to face this problem: San Diego Comic-Con International, which draws 130,000 people annually, has similar issues with scale. Other notable trends include plans to boost email marketing in 2015. Still, the visceral effect of such a huge show can be overwhelming, even for the pros.