Email Marketing: Time to Rethink What’s Possible

Associations Now

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation? For marketers fighting for mind-share, that might be scary. (

ASAE Reveals 2020 Gold Circle Awards Winners


WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. With the cancelation of the 2020 Marketing, Membership & Communications Conference due to COVID-19, ASAE will be taking a new, creative approach to recognize, celebrate and share the work of GCA Awardees. Convention/Meetings Marketing Campaign.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Free Non-profit Webinar Round-up for November

Wild Apricot

Topics include mobile marketing; press releases; email marketing; multi-channel fundraising; volunteer job descriptions; grant proposals and much more. This month we've found 22 free non-profit webinars. Fundraising webinar Non-profit social media

5 Ways to Find Low-Cost Association Conference Speakers


Use social media and your email list. press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. When it comes to finding a conference speaker, associations work with a limited (if any) budget. The challenge, though, is that a talented speaker is a key to increasing attendance and engaging members.

Cost 83

Lunchtime Links: There’s Still a Way Without a Will

Associations Now

Also: Your lack of marketing shouldn’t be a badge of honor. Less isn’t always more: Don’t really market your association at all? “Some organizations don’t do any marketing,” he writes. ” Patt suggests that associations focus on marketing in as many places as possible —not just the one you think is optimal for your messaging to be effective. ” Read Turbow’s breakdown to get some solid tips on press releases.

Awesome Association MarComm Jobs – Week of August 30


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . The individual will be the chief communications strategist developing a wide range of communications materials for both internal and external audiences such as talking points, news releases, advocacy resources, digital content and more. The individual will be the media point person for 340B Health, developing and maintaining relationships with the press.

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail


Guest post by Vipin Shri, Marketing Manager at CauseVox. Create a mock timeline of marketing pushes and fundraising deadlines. A good promotion strategy should include; social media, email marketing, and traditional press & PR. Lack of Press Relationships. Not cultivating relationships with members of the press can limit your promotion to only your personal network. Practice crafting the perfect press release , you’ll need more than one!

eBook 102

If Your Email Isn’t Mobile-Friendly, It Might Hit the Trash

Associations Now

The latest company to take precautionary steps is LivingSocial, which recently emailed users telling them how to ensure the company’s messages still hit the inbox. According to a new study by Constant Contact, mobile devices are the primary way people under 40 check their email. And if users find an email difficult to read, that message might get deleted. The demographic split: When it comes to whether a user is likely to read an email on mobile, age is key.

Association Brain Food Weekly: 6.20.16

Reid All About it

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. This HubSpot webinar will teach you how to: attract the right types of registrants to your webinar to ensure the broadcast is well-attended with marketing qualified leads, engage your attendees throughout the webinar to reinforce your message and educate your audience, and influence your attendees after they tune in to take the next step in the sales process. Harness the Power of Content Marketing.

Hot Association and Nonprofit Social Media Jobs This Week – April 5


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Marketing Specialist , Marine Retailers Association – The Marine Retailers Association is seeking a dynamic, motivated marketing specialist who can be a leader for our highly energetic team’s marketing efforts. Must be a strong writer, with demonstrated competencies in public relations, social media marketing, and promotional content.

Host More Successful Digital Events

Associations Now

The study, which was conducted by the Virtual Edge Institute (VEI) and commissioned by Freeman , was released earlier this week. Engaging people using online meeting and event technology has never been more important,” said VEI’s Executive Director Michael Doyle in a press release. percent use online events to market their products or organization. Another area ripe for improvement is how to market captured, on-demand content.

Nimble AMS now supports associations doing business internationally

Nimble AMS

product capabilities as part of the Nimble AMS Winter ’20 release to help international associations achieve their mission and vision. The Salesforce AppExchange enables associations to extend the power of Nimble AMS with more than 4,000 applications, including email marketing, accounting, volunteer management, and project management. Read Press Release.

Digital Marketing Efforts Increase ROI for the Exhibition Industry

Associations Now

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. Here’s something that probably won’t come as a surprise to you: Strategic use of social media and digital marketing is becoming more common in associations, and it often equals a greater return on investment when it comes to an organization’s programs, products, and services. Email is the go-to.

Implementing a Successful Cause Marketing Campaign

AMR Management Services

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. To increase awareness and generate funding to support the project, Chesterfield Arts accepted a Drake & Company proposal to add a pinup cause marketing element to the overall “Make Your Mark” project.