Also: Your lack of marketing shouldn’t be a badge of honor. Less isn’t always more: Don’t really market your association at all? “Some organizations don’t do any marketing,” he writes. ” Patt suggests that associations focus on marketing in as many places as possible —not just the one you think is optimal for your messaging to be effective. ” Read Turbow’s breakdown to get some solid tips on press releases. MORE

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. This HubSpot webinar will teach you how to: attract the right types of registrants to your webinar to ensure the broadcast is well-attended with marketing qualified leads, engage your attendees throughout the webinar to reinforce your message and educate your audience, and influence your attendees after they tune in to take the next step in the sales process. Harness the Power of Content Marketing. MORE

The latest company to take precautionary steps is LivingSocial, which recently emailed users telling them how to ensure the company’s messages still hit the inbox. According to a new study by Constant Contact, mobile devices are the primary way people under 40 check their email. And if users find an email difficult to read, that message might get deleted. The demographic split: When it comes to whether a user is likely to read an email on mobile, age is key. MORE

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. MORE

The study, which was conducted by the Virtual Edge Institute (VEI) and commissioned by Freeman , was released earlier this week. Engaging people using online meeting and event technology has never been more important,” said VEI’s Executive Director Michael Doyle in a press release. percent use online events to market their products or organization. Another area ripe for improvement is how to market captured, on-demand content. MORE

Use social media and your email list. press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. When it comes to finding a conference speaker, associations work with a limited (if any) budget. The challenge, though, is that a talented speaker is a key to increasing attendance and engaging members. MORE

Topics include mobile marketing; press releases; email marketing; multi-channel fundraising; volunteer job descriptions; grant proposals and much more. This month we've found 22 free non-profit webinars. Fundraising webinar Non-profit social media MORE

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. Here’s something that probably won’t come as a surprise to you: Strategic use of social media and digital marketing is becoming more common in associations, and it often equals a greater return on investment when it comes to an organization’s programs, products, and services. Email is the go-to. MORE

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation? For marketers fighting for mind-share, that might be scary. ( MORE

Use social media and your email list. press releases, logos on your site, social media promotion, email marketing, etc.). Put on an engaging, educational event for your members within budget. Associations work with limited budgets. To stretch every dollar, they often solicit sponsorship’s and donations. MORE

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. To increase awareness and generate funding to support the project, Chesterfield Arts accepted a Drake & Company proposal to add a pinup cause marketing element to the overall “Make Your Mark” project. MORE

product capabilities as part of the Nimble AMS Winter ’20 release to help international associations achieve their mission and vision. The Salesforce AppExchange enables associations to extend the power of Nimble AMS with more than 4,000 applications, including email marketing, accounting, volunteer management, and project management. Read Press Release. MORE