Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. But the problem is, it can be a challenge to understand all the nuances of building a useful email.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. Looking to personalize and target your email communications strategy to different member segments? Objection 1: Price.

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What Technology Makes the Must-Have List?

YourMembership Blog

Pricing. Technology. What Technology Makes the Must-Have List? Working in a technology company means we have a lot of early adopters. I recently asked this group of experts what technology they couldn’t live without. Email. And if our “community” represents a large portion of early adopters and is still using email, you may want to reconsider before you sunset your email marketing. Pricing.

In 2017, Take Control of Your Technology

Associations Now

In many ways, the notion of the “middle” has come to define association technology this year. At times, Facebook has been called out on its power both in the broader culture and in the marketing space. Sure, Slack is awesome, but do you find the per-user price tag a bit much?

Stop Waiting. It’s Time for Associations to Use Marketing Automation

GrowthZone

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. In these emails: introduce your team.

Compare Association Management Software Platforms

GrowthZone

These membership management tools – contact database, email system, billing and payment options, event platform, website builder, and other useful services – will streamline your association’s operations and drive growth for your organization. Pricing available upon request.

Association Brain Food Weekly: 5.29.20

Reid All About it

It covers virtual event strategy and technology, including a list of platforms for different purposes. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Follow Blog via Email.

Why Data Analytics is Important and How to Budget Accurately

Higher Logic

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. Account for More Than the Price Tag. Your community contains loads of member and customer data.

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Association Brain Food Weekly: 2.15.19

Reid All About it

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Linda Bowers, Chief Technology Officer, WBT Systems.

CRM: Customer Relationship Management

Association Success

It is a database driven technology that allows your sales staff to track prospects through the sales process and develop promotional campaigns specifically targeted to companies within each segment you manage. There are a number of CRM systems available, at a variety of prices and functions. The company offers a number of pricing options and a full program of customer support. It can be linked to an online calendar, as well as email marketing programs.

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Association Brain Food Weekly: 6.23.17

Reid All About it

The Costco Effect Part 2: Professional Development Pricing and Packaging Strategies. For one, you can learn how to strategically price and package education offerings to build membership and increase retention. Presenter: Anna Toon, learning product marketing manager, Abila.

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Association Brain Food Weekly: 7.21.17

Reid All About it

A near-death experience has enabled him “to envision an alternate ending to the AI story —one that makes the most of this amazing technology while empowering humans not just to survive, but to thrive.” Host: American Marketing Association. Host: American Marketing Association.

Tips for Effectively Marketing Repackaged Content

Associations Now

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Good marketing is the key to making association content feel shiny and new. What are your marketing tricks for repackaged content?

2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

Of course, the smartphone and tablet then happened—and associations had to upgrade their office and learn lots of new technologies, all at once. Apple chose to price high at a time when people were willing to stick with their old phones and laptops a little longer.

Purchasing Fundraising Software: A Small Shop’s Guide

SocialFish

As the world has become increasingly more technological, a wide and diverse array of organizational software has been developed to assist nonprofits in their fundraising and stewardship efforts. Nonprofit software is often priced based on the number of constituents it is able to hold.

Friday Buzz: Make Hybrid Membership Work for You

Associations Now

Also: what nonprofit marketers should know about Google’s new Inbox platform. Tips from @johnhaydon on new Google Inbox app and email marketing » [link] [best one? "Create “Email is personal. Wanna hear a smart guy talk technology?

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Lean Methodology: Before and After

Association Success

Since then, I’ve been implementing the methodology with my team at the National Council of Architectural Registration Boards (NCARB) where I work as Chief Information and Innovation Officer, leading the modernization of the organization through the implementation of technology. They were willing to give it a shot, so we laid out the assumptions: candidates don’t know what test preparation materials to choose, and the price of materials and the urgency of exams add to the problem.

Best Association Management Software | Our Top Picks

Fonteva

With features spanning database capabilities, messaging and email tools, accounting and payment systems, and event planning, a top AMS solution is a smart move for practically any group. Easy email templates and group texting tools make it easy to direct your messaging campaigns.

How to Build a Case for and Implement Joint Membership for Your Association and Chapters

Chapter Chat

Identify process, technology, and budget considerations. Process and technology changes required at the national and chapter level. Will there be more than one price? Next, think about technology. What type of membership marketing materials will you provide to chapters?

Association Brain Food Weekly: 7.13.18

Reid All About it

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence.

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Association Brain Food Weekly: 11.8.19

Reid All About it

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. Noah Buhayar and Christopher Cannon at Bloomberg describe how California became America’s housing market nightmare. Host: Association Women Technology Champions.

Association Brain Food Weekly: 5.11.18

Reid All About it

The weekly list of free educational events and resources for the association community… DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint.

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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Email This BlogThis! And give your remarks on email marketing book. Subscribe through Email.