Association Briefings

FEBRUARY 10, 2021

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.

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eBook Strategy Email Marketing Marketing 52

Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. And the star of your strategy? In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy.

Strategy 52

Strategy Marketing Social Media Directory 52

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. The nonprofit tech consultants at DNL OmniMedia have got you covered with this guide to Blackbaud CRM , one of the most robust CRM software choices on the market. Mobile giving.

Technology 179

Technology Strategy Software Tools 179

Forj

MARCH 8, 2017

Simplest Process for Quick and Easy Videos. Once you have the tools above, follow the below process to kickstart your first video campaign. Step 1: Follow marketing best practices. It’s important to keep your call to action in mind throughout this process. Step 5: Promotion Strategy. Camera (phone or webcam).

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Video Process Certificate Course 70

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.

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San Jose Email Marketing Tools millennials 369

Higher Logic

DECEMBER 5, 2019

If you’re up against poor email deliverability rates, or simply need a refresher on deliverability best practices, assess your strategy for these common pitfalls then get busy making improvements to impact how you’ll send emails moving forward for maximum exposure. Link shorteners will hurt your email delivery.

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Email Marketing Tips Marketing Content 156

Associations Now

FEBRUARY 16, 2016

The new scripting language MJML , which was released earlier this month by the email firm MailJet, attempts to simplify the process of coding an email, allowing designers to focus less on tweaks and more on design. Now I’d like to take a little time to look at the flip side of the email marketing story.

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Email Marketing Marketing Newsletter Course 40

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.

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Strategy Content Leadership Email Marketing 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

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Chicago Newsletter Mooc Education 200

GrowthZone

APRIL 18, 2023

In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their members and stakeholders via email, social media, and other channels.

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Marketing Email Marketing Social Media Recruiting 78

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Email marketing. Email marketing. Why is member engagement important?

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Member Engagement Strategy LMS Class 59

NXUnite

OCTOBER 19, 2023

They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping! Once your partner program’s experts walk you through a simple onboarding process, your fundraiser will basically run itself.

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Revenue Email Marketing Social Media Marketing 130

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. If you’re lacking in the process department, you aren’t alone…. #8.

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Communications Tips Content Tools 287

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.

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Tips Email Marketing Newsletter Communications 166

Reid All About it

FEBRUARY 12, 2021

Learn how to determine the best new member on-boarding process for your organization, increase new member engagement immediately, measure the short and long-term results of your on-boarding process, and find emails or processes that are not working optimally and make adjustments accordingly. Email Marketing Workshop.

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Revenue North Carolina Industry Technology 370

Achieve

FEBRUARY 2, 2015

If you’ve ever been in the position of researching and purchasing a new email platform, you understand how overwhelming the process can be. When I say “email platform,” I mean the software that you use to send emails to your database of clients, donors, volunteers and others, such as Constant Contact, MailChimp, Emma, etc.)

Email Marketing 52

Email Marketing Marketing Software Content 52

Associations Now

APRIL 12, 2023

Email data was key to the process for SOA. The association analyzed and mapped the data using its email system to determine how much email, on average, members received from all departments. Throughout the process, try to put yourself in the shoes of the recipient. “I

Newsletter 89

Newsletter Email Marketing Process Products 89

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. How is a CRM different from an AMS?

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LMS System Survey Email Marketing 150

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Learn how to make community your competitive advantage, measure the quantifiable value of community, and develop a framework for building out your community strategy. Quick hits. Neil Patel ). Stu Sjouwerman, KnowBe4 ). More info/register. Host: Fridays@4.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

APRIL 30, 2021

In this facilitated discussion, panelists will share success stories and lessons learned from their strategic planning processes, including how they’ve used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. More info/register. Host: ASAE.

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Education Technology Strategy Revenue 354

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

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How To Price Analysis Content 36

Reid All About it

NOVEMBER 20, 2020

Maximizing Revenue through Smart Pricing Strategies. Join us for a weekly breakfast series of strategy, planning and engaging peer discussions on common challenges faced by Associations, along with best practices to overcome them. Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap). Wed 11/25 at 8 a.m.

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Certificate System Dallas Price 370

Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Does its proposed use align with the association’s goals and strategy? Come up with a process to collect the data you need. Guide staff through the process of pulling reports or creating a dashboard.

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Report How To Committee System 175

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” Keep refining your process based on results. It’s Josh.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Reid All About it

MARCH 4, 2022

He’s not just tearing things apart; he also suggests how to improve the hiring process. How to Write an RFP (Request for Proposal) for Merchant Services: Improving Your Business Process and Net Income. We will demystify the credit card processing flow, players, terminology, and musts to consider. and “Seriously!”

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Class Certificate Content Committee 195

Reid All About it

MAY 14, 2021

Check it out before you get too deep into your planning process. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets. API basics. 1 CMP credit.

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St. Louis Technology Strategy Conference 341

Reid All About it

JULY 9, 2021

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.

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Rhode Island Technology Strategy Member Engagement 195

Reid All About it

MAY 7, 2021

This approach would provide “immutable evidence” of the credential and eliminate the possibility of fraud and the need for manual processing. – How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Intriguing.

Technology 370

Technology St. Louis Strategy Products 370

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership drives work best when you’ve got a solid strategy in place. Ready to launch your membership campaign, but wondering where to start? Step 4: Budget!

How To 130

How To Discount Social Media Software 130

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259

San Diego Strategy North Carolina Conference 259

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy.

How To 36

How To Email Marketing Newsletter Discount 36

Higher Logic

AUGUST 2, 2018

Through the web tracking their marketing automation software provides, they use cookies (not the chocolate chip type) that track what pages you visited and when you added something to your cart. And it’s left traditional email marketing tactics in the dust. Lead-scoring helps you understand where to focus your efforts.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Associations Now

OCTOBER 2, 2018

Four questions to ask to develop the strategies that will get you there. As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. From there, develop initiatives and strategies that will help your team get from point A to point B. What’s Your Onboarding Process? Also: Onboarding new members.

Email Marketing 92

Email Marketing Project Price Committee 92

Achieve

DECEMBER 8, 2023

A solid fundraising strategy is essential for every area of higher education institutions to thrive, and performing arts programs are no exception. Try to develop your fundraising strategy in such a way that you can accomplish as much as possible while minimizing stress for your team. Email marketing.

Tips 52

Tips Survey Social Media Communications 52

Association Adviser

FEBRUARY 13, 2014

Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. It’s true it can be a tedious, timely and a manual process, but it is a necessary evil. Effective SEO begins with strategy and data. Develop a list of your top 3 to 5 competitors.

Marketing 60

Marketing Strategy How To North Carolina 60

Achieve

MARCH 2, 2022

Technological advances and changing times have made it necessary for nonprofits and organizations everywhere to develop dynamic online fundraising strategies to find success. If you’re struggling to grow your online fundraising strategy, here are a few online fundraising ideas you can implement.

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Social Media Email Marketing Class Tools 59