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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Up Your Email Marketing Game: 4 Membership Software Tips

MemberClicks

Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. Luckily, your membership management software has features that can make those emails stand out — and help you save time, too! And it’s pretty direct, as long as you can figure out how to cut through the inbox clutter.

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3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.

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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Five things you need to know when recruiting Gen Z members. Is your association looking to crack the Gen Z code?

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Maybe you’re struggling with: Retaining and recruiting more members. With tools like online community and marketing automation , you recreate the best parts of your association online. You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem.

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Engage Your Members with Marketing Automation

GrowthZone

Streamline your prospect marketing leading up to events, fundraising, sponsorship opportunities, and more. . Watch the GrowthZone on demand webinar, “New Members in Your Inbox” with Kyle Sexton , to learn how to implement a successful automated, email marketing campaign, best practices for membership marketing, and more. . .

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How Email Newsletters Can Help Recruit and Retain Members

Multiview

If you’re not using your email newsletter as a marketing tool, then what are you using it for? Yes, email newsletters are a great way for you to share top industry news and announcements for your association, but are you taking advantage of the additional tools you have? Let’s think about this for a second.