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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email. In this guide, you’ll find out how and why you should: Optimize your email content.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. But they watch videos more.

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Association Brain Food Weekly: 1.4.19

Reid All About it

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Video Storytelling for Your Business. Perhaps you’ve heard that video storytelling would be great for your company or organization, but you have you no idea where to start. CAE credit.

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Construction Industry Marketing: 11 Ways to Build a Better Brand

CMA Solutions

You can position your company as an industry authority by consistently sharing informative blog posts, case studies, videos and infographics about current industry trends and best construction techniques. Use Social Media Engagement Social media is a powerful tool for building brand awareness and customer engagement.

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7 Ideas for Creating Engaging Content

Association Success

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Conversation-sparking social media. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Short, multipurpose videos.

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Make Your Email Marketing Awesome, or Lose Subscribers

Association Adviser

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.