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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now

Associations Now

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. And if followed through, they can generate impressive results.

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Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns

Associations Now

Looking for a new approach to email marketing? When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. It’s a way to advertise products and services in a relatable and, ideally, organic way,” says the Campaign Monitor team. Should engagement still matter to marketers?

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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register. More info/register.

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8 Strategies to Elevate Your Events Through Email Marketing

Achieve

Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. However, long before the event even happens, your team has to be on the move. Email is going to be one of the most valuable tools in your staff’s wheelhouse for event marketing purposes.

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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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How to Start an AI Strategy

Associations Now

While a bigger-picture strategy can be helpful, just getting started is what’s most important.” Kaplan’s path for leveraging AI and other tools, as it happens , doesn’t look much different than the process around creating a new meeting or member benefit—define your goals, assemble a team, develop a roadmap, and set a path for implementation.