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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. Let me explain.

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Top technology trends to help your association personalize the member experience

Nimble AMS

Our Nimble AMS product strategy focuses on empowering associations to improve the member experience. 9 technology trends to personalize the member experience Here are the top technology trends to help your association create a personalized member experience: 1. User-generated personalization.

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Important Changes to Association Email Marketing

GrowthZone

Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. The Latest Big Updates. >> *Campaign Monitor.

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5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Technology is evolving by the minute, so let’s not waste time! Understand the configuration process.

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4 Email Marketing Tips Worth Embracing

Associations Now

Some say that, 40 years later, email marketing is past its prime, but despite many claims that email is dead or on the way out, it’s turned out to be far more resilient than most of the marketing channels that were expected to replace it. Research the market. A few ideas worth trying: Put a personality out front.

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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register. More info/register.

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