article thumbnail

Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

article thumbnail

Infographic: Transform Your Email Marketing

Association Adviser

Email marketing, however, remains a powerful tool for businesses to engage with their audience effectively. When executed strategically, email marketing goes beyond mere promotional content; it becomes a channel for building meaningful […]

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Answers to Common Email Marketing Questions (Vol. 2)

Higher Logic

The post Answers to Common Email Marketing Questions (Vol. With all the tools and technologies available, it’s easy to get overwhelmed by all the things that can be done when marketing to association members. That’s why we are answering some of the most common email. 2) appeared first on Higher Logic.

article thumbnail

Survey: Spike in Use of AI in Email Marketing 

Associations Now

The report by RPE Origin found growing use in AI tools, but also concern about how recipients will feel about “creepy data.” A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. ” AI tools may also be better equipped to make networking recommendations.

article thumbnail

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.

article thumbnail

Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. What good is an email campaign without the ability to send relevant and personalized content, segment your audience, and deliver the content individual subscribers want and need?

article thumbnail

4 Email Marketing Tips Worth Embracing

Associations Now

But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. It could be a way of turning outside member engagement into a form of light email marketing. Research the market. Those factors can hurt deliverability.