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Left brain vs. right brain: Which wins the event planning game?

Aaron Wolowiec

“Ours is an industry within which logic and in-depth planning are absolutely critical to successful outcomes,” said Tracy Halliwell, director of business tourism and major events at London and Partners. So what does the right brain vs. left brain debate mean for event planning? So event ROI is important.

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Creating Memorable Events with the Customer Journey Canvas: A Facilitator’s Guide

Velvet Chainsaw

Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. The event planning industry is one of immense creativity, innovation, and personal touches. Here’s how you can facilitate a meeting with your team to create your own memorable ideas!

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Are You an Innovator or a Producer?

YourMembership

Management Team. Are Innovation and Production at Odds? HBR posted a good article recently about Why Managers Don’t Really Want to Innovate. The article pointed out that most companies are not willing to devote time to innovation because innovative time steals from production time. Add-On Products.

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SBI Events Team Earns Virtual Event & Meeting Management (VEMM) Credential

SBI

At SBI, we pride ourselves on providing innovative services and solutions to help nonprofits thrive. Developing a virtual event plan and program that provides return on investment to key stakeholders while providing an engaging digital experience for attendees.

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Mission-Driven Startups: A Look at 14 Inspiring Companies

NXUnite

From providing innovative fundraising software to insightful consulting services, mission-driven companies play a direct role in nonprofits’ ability to achieve their missions. These digital events share insightful perspectives on pressing issues, innovative solutions, and emerging trends. Today, they serve over 2,500 clients.

Software 130
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Two Tensions Keeping Senior Event Professionals Up at Night

Velvet Chainsaw

Business event professionals are also challenged to deliver net income to the bottom-line. The mandate to innovate the event experience vs. a limited workforce and capacity. This is having a trickle-down impact, creating increased workloads and stress for the seasoned event team members. Prune the bush.

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Thursday Buzz: Event Planning for a Million People

Associations Now

How do you begin to plan an event that 1 million people will attend? Event-planning pro Jarno Stegeman, also known professionally as The Event Tutor, spoke with George Ridgely , the executive director of San Francisco Pride, about how he and his team prepare for the world-renowned San Francisco Pride Parade and Celebration.