Association Brain Food: 6.2.23

The weekly list of free educational events and resources for the association community…

“Almost everything will work again if you unplug it for a few minutes, including you.” ―Anne Lamott

If I could teach one marketing lesson. Listen up, my sales and marketing friends. Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Don’t have a salesperson call them. Instead, nurture them with related content. That’s my PSA and here’s Erika Heald’s poll and post on the topic.

Analytics. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. You can also use this data to find gaps in your educational portfolio and improve member acquisition and retention.

Technology decisions. Achurch Consulting provides guidance for deciding when to add new technology to your staff’s toolkit. They also suggest what to do when you discover staff using tools that have flown under IT’s radar.

Change readiness. Nine times out of ten, humans are to blame when technology doesn’t live up to expectations. Starkweather Association Services shares best practices for change readiness that will help you understand and minimize the complications people bring to technology or any other change project. I’m telling you, change management chops will make a tremendous difference for projects and your career.

AMS. When Impexium describes their latest post as the ultimate guide to association management software (AMS), they’re not kidding. If you plan to shop for a new AMS in the near future, make sure you check this out first.

Membership. Although Amanda Kaiser says this post is about how her book came to be, it’s really a valuable lesson about defining membership value and engagement.

Mentoring. The Art of Mentoring explains why you should consider a mentoring program for your members. They also provide a checklist for implementing or improving a mentoring program.

Good listens

On episode 11 of The Association Mashup, Maddie Grant (Propel) and Rick Bawcum (Cimatri) talk with Amith Nagarajan (Blue Cypress/Sidebar) about his new book, Ascend: Unlocking the Power of AI for Associations. Their conversation goes beyond ChatGPT as they discuss the themes in his book and the potential AI can unlock for associations. Amith encourages association professionals to use and discuss AI so your organization can understand and appreciate its impact. He shared the results of a poll: 40% of people use AI at work but 70% of them don’t admit it. Don’t ignore it. It’s here and it’s going to stay, so figure it out.

On the May 30 episode of Reboot IT, DelCor’s Dave Coriale discusses AMS Fest and AMS selection with his colleagues Norma Castrejon and Gretchen Steenstra. If you plan to select a new AMS in the next year, make plans to attend AMS Fest—it’s held twice a year, once in Chicago and once in the DC areas. You should also listen to these three DelCorians whenever and wherever you spot them talking about requirements and selection. Otherwise, your chance of choosing the wrong system goes way up.

Quick hits

Success is a lagging indicator. (Billy Oppenheimer)

There’s a surprising benefit of a daily nap that has nothing to do with your energy levels. Have I ever told you how much I love naps? (Lauren Geall, Stylist)

Good eats

Skip down to the list of free educational events if you prefer takeout.

If you like crab cakes, you’ll like (or maybe love, like me) Sam Sifton’s fish cakes. He’s the guy behind the New York Times recipe section, so you can consider him a reliable culinary source.

As a side, reward yourself with creamed greens with mushrooms and linguiça (or a sausage of your choice).

Emptying a couple of condiment jars, I sprinkled black drum fillets with cumin, ancho chile powder, smoked paprika and garlic powder, topped them with leftover salsa verde and put them in the oven to bake. Another night, I topped fillets of speckled sea trout with a mix of mild curry sauce/paste (sort of halfway between), heavy cream, Kashmiri coconut hot sauce and cilantro. Wow, I impressed myself.

---

---

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

---

Fri 6/2 at 1 p.m.* – Dissecting the Chat GPT/Generative AI Disruption: Use Cases, Concerns, Threats & Opportunities for Event Profs

Hear about the top AI use cases for event profs; broader shifts and implications for our industry; 25 smart ways event profs can use ChatGPT & other Generative AI tools; challenges, concerns, and opportunities; and an overview of the top platforms. 1 CMP credit. More info/register.

Host: PCMA

Speakers:

• Nick Borelli, Marketing Director, Zenus
• Matthias Clock, Marketing Director, RX
• Anh Nguyen, Founder, Spark Event Management
• Jen Santos, Founder & CEO, Smart Event Academy
• Howard Givner (moderator), SVP Knowledge & Innovation, PCMA | Founder, Event Leadership Institute

*All events are online at Eastern Daylight Time unless otherwise noted.

---

Fri 6/2 at 1 p.m. – Virtual Events 101 for Associations: A Guide to Choosing the Best Technology

Hear about the latest trends in virtual event technology, benefits and drawbacks of various platforms, how to choose the right tools to achieve your desired learning outcomes, how to navigate common challenges in virtual event planning, such as technical issues and learner engagement, and best practices for delivering memorable and engaging virtual experiences. 0.75 CAE credit. More info/register.

Host: Blue Sky eLearn

Speakers: Ronnie Dudek, Director of Streaming & Production Services; Jesse Pitzler, Senior Virtual Events Producer; and Robbie Shedd, Director of Live Events, Blue Sky eLearn

---

Fri 6/2 at 4 p.m. – Diversity Discussion Series: Pride Panel

Join us as we celebrate Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) Pride Month with a moderated diversity panel discussion. More info/register.

Host: Fridays@4

---

Mon 6/5 at 8 a.m. – Can DEI Save the World?  (Radio Free 501c)

Radio Free 501c, the podcast of Rogue Tulips Consulting (formerly Nonprofit Conversations) features guests from across the nonprofit community and the business world to share expertise on a variety of topics related to the practice of nonprofit management. Episodes are published Monday mornings in both audio and video format on most podcast services.

Guest: Francesco Leboffe

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

---

Tue 6/6 from 10 a.m. to 2:15 p.m. – SURGE Ignite

The only virtual conference for fearless association pros, the goal of SURGE 2023 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. With lessons learned from two years of a pandemic, the Great Resignation and plenty of new technologies changing the way we work, you’ll be prepared for what comes next. Instead of listening to speakers for hours, you’ll be chatting with our keynotes in Q&As or networking with like-minded association pros—our live chat is known to be a hotbed for new ideas. 4 CAE credits. More info/register.

Host: Sidecar

---

Tue 6/6 at 12 p.m. – DIY Engagement Modeling (Association Analytics Network)

Get a step-by-step walk-through of ASHA’s new engagement framework, including a deep dive into the intricacies of collecting business logic, aggregation models, and a wealth of hands-on tips on technical implementation and utilization. Hear their first-hand experiences, practical insights, and lessons learned. Take away the knowledge to apply this powerful engagement model within your own organization. 1 CAE credit. More info/register.

Host: Association Analytics

Speakers: Avneet Matta, Data Architect; Evan Reid, Director of Data Analytics; and Julia Reilly-Edwards, Data Scientist, ASHA

---

Tue 6/6 at 12 p.m. – Cultivating AI: Sowing the Seeds for Thriving Events

Learn about the secrets of nurturing event success with artificial intelligence, innovative AI tools to enhance event organization and attendee engagement, potential pitfalls of AI and how to address them effectively, best practices for integrating AI into your event management strategy, data sharing, incomplete data, testing, bias, and the essential role of human supervision. More info/register.

Host: Grip

Speakers:

• Abi Cannons, Senior Product Marketing Manager, Grip
• Matt Coyne, Chief Content Creator, Waves Connects
• Panos Moutafis, CEO & Co-Founder, Zenus Inc.
• James Swingland, Lead Data Scientist, Grip

---

Tue 6/6 at 2 p.m. – Addressing AI’s Future Role in the Boardroom

Learn about the potential for AI to fundamentally transform the role of board directors, executives, and professionals; how boards and directors can evaluate the risks and benefits of AI, including data and cybersecurity concerns; best practices for new technology adoption, including readiness, integration planning, training and adoption, and monitoring; and strategic use cases for AI in the boardroom and the organizations they serve, including time-saving automation, benefits of large language model (LLM) computing, and other novel use cases. More info/register.

Host: OnBoard

Speakers: OnBoard CEO Paroon Chadha and Chief Product Officer Martyn Chapman

---

Tue 6/6 at 2 p.m. – Creating Diversity, Equity & Inclusion in Events: More than Words

Using the lens of DEI to color all event decisions will elevate attendee satisfaction, increase brand affinity, and improve your risk mitigation. Learn the real importance of adding diversity, equity, and inclusion considerations to your events and take home 30 DEI actionable items that you can do today in any event. 1 CMP credit. More info/register.

Host: MeetingsNet

Speaker: Angie Senter, Adjunct Faculty, Washington State University

---

Wed 6/7 from 10 a.m. to 1:45 p.m. – SURGE Ignite

The only virtual conference for fearless association pros, the goal of SURGE 2023 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. With lessons learned from two years of a pandemic, the Great Resignation and plenty of new technologies changing the way we work, you’ll be prepared for what comes next. Instead of listening to speakers for hours, you’ll be chatting with our keynotes in Q&As or networking with like-minded association pros—our live chat is known to be a hotbed for new ideas. 3.5 CAE credits. More info/register.

Host: Sidecar

---

Wed 6/7 at 11 a.m. – Fully Human Leadership with Propel

What are the hidden cultural patterns that are preventing your organization from evolving to meet a rapidly transforming world? Explore the dimensions and aspects of a healthy culture and why that matters. Learn how integrating culture, strategy, and execution can make things happen in associations that are, frankly, long overdue—like being wildly profitable, attracting the best talent in the world, and being nimble and agile. More info/register.

Host: Kent Frazier, Fully Human

Speakers: Maddie Grant and Jamie Notter, co-founders, Propel

---

Wed 6/7 at 11 a.m. – The State of B2B Event Technology

Hear about the B2B event tech landscape, industry trends, and key considerations to future-proof your event tech stack. More info/register.

Host: Bizzabo

Speakers:

• Conrad Mills, Principal Analyst, Forrester Research and author of The Forrester Wave™: B2B Event Management Technology, Q1 2023 report
• Lauren McCullough, VP of Marketing, Bizzabo

---

Wed 6/7 at 12 p.m. – AI in Action for Professional Development Products in Associations

Learn how your peers are harnessing the power of generative AI to transform their association learning products. See examples of how this technology is revolutionizing the creation and editing of audio, writing compelling marketing copy, transcribing and summarizing meetings, and providing AI-generated feedback to learners. 1 CAE credit. More info/register.

Host: ASAE Professional Development Advisory Council

---

Wed 6/7 at 12 p.m. – The Chicken or the Egg? Which Is First: Technology or Content?

Which comes first—the chicken or egg is a metaphor for which comes first in associations–content or technology? In this session, a seasoned mar/comm pro and an IT expert debate how both components need to work together strategically to deliver the best communications to its target audiences. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Speakers:

• Adam Hostetter, CEO of FuseSearch
• Sheri Singer, president of Singer Communications

---

Wed 6/7 at 12 p.m. – Fyre and Ice: A Candid Conversation with Billy McFarland

Hear about the strategies and missteps behind one of the most controversial events of the decade, the Fyre Festival. Billy explains the influencer campaign that lit the Fyre, the critical failures in execution, and the lessons he learned from the fallout. More info/register.

Host: Boldpush

Speakers:

• Billy McFarland, co-founder, Fyre
• Cindy Lo, CEO and Chief Event Strategist, Red Velvet
• Dave Stevens, Director of Field Marketing, data.world
• Keneisha Williams, founder, Black In Events
• Julius Solaris (moderator), founder, Boldpush

---

Wed 6/7 at 1 p.m. – 7 Steps for Selecting a New Association Management System

Learn a time-proven process for helping you identify which association management system will serve you best. Determine what your organization needs, how to prioritize those needs, how to review the products available, and how to select the right system. Walk away with solutions to these issues and more faced by associations of all sizes. More info/register.

Host: Aplusify

Speakers:

• Wes Trochlil, President, Effective Database Management, LLC
• Paul Burke, Senior Account Executive, Aplusify

---

Wed 6/7 at 1 p.m. – Events Reimagined: How Digital Transformation is Revolutionizing the Event Industry

Discover the latest trends in blending physical and digital experiences at events, including how people consume content and information. Digital marketing professionals can capitalize on this newly digitized channel to create personalized, engaging experiences that drive business growth. By leveraging the power of events, digital marketers can build personal connections with attendees that drive revenue and achieve digital transformation goals. More info/register.

Host: American Marketing Association

Speaker: Alyssa Peltier, Director, Cvent

---

Wed 6/7 at 2 p.m. – Powerful Negotiating Techniques for Engaging Your Counterpart

Association professionals negotiate on a daily basis—externally with customers, internally with colleagues, in the room, on a call and over video. But when negotiating with counterparts in real life, how do you use your preparation to the best effect? Learn how to leverage authentic curiosity to create maximum value for you and your counterpart, know where to place focus in a negotiation, specific techniques for engaging more effectively with your counterpart, and how to develop a practice plan to transform concepts into habits. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Speaker: Susan Borke, Principal, BorkeWorks

---

Thu 6/8 at 9:30 a.m. – Small Staff Percolator

A new interactive online coffee break format designed for you to discover more peers in our dispersed community, bring up a topic that’s brewing in the daily grind, and have a casual chat with others who know your lingo. More info/register.

Host: Qiqo

---

Thu 6/8 from 10 a.m. to 3:30 p.m. – Summer Symposium: Innovations | Insights | Trends (Washington DC)

Sessions include (see descriptions in online events below): The Future of Associations: 4 Ways to Adapt and Thrive; From Legacy to Modern: Updating Systems for New Technology and AI; The Ultimate Guide to Salesforce for Association Management: Implement, Enable and Engage; Yours, Mine and Ours: Exploring the Many Facets of Cybersecurity Awareness. Location: Washington DC. 4 CAE credits. More info/register. (I’m making an exception to list this $25 event because lunch and happy hour are included in the price.)

Host: UST Education

Speakers:

• Bill Sheehan, VP, Strategic Partnerships, Multiview
• Ali Niroo, Managing Partner, Bridgepointe Technologies and George Breeden, CAE, MBA, NREMT, CIO, Investment Company Institute
• Sarah Irwin, Solutions Director, Fionta
• Andrew Leggett, CEH, CSSA, CISSP, Director of Cybersecurity Operations, DelCor

---

Thu 6/8 at 10 a.m. – The Future of Associations: 4 Ways to Adapt and Thrive

How do you grab the attention of your members in a world of decreasing attention span? Learn about the attention economy and how to benefit from integrated media plans; how media companies engage, and how it can benefit your association; and how to change your mindset to always think boldly and evolve with your industry, including members and vendors. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Bill Sheehan, VP, Strategic Partnerships, Multiview

---

Thu 6/8 at 11 a.m. – Developing International Markets: ASAE World Cafe Panel 1

While no association pursues international growth following the exact same pathway, there are some strategic and tactical considerations each one should consider. Members of the ASAE International Associations Advisory Council will share their experience and lessons learned in what worked and what didn’t when they developed international markets for their associations. 1 CAE credit. More info/register.

Host: ASAE International Associations Advisory Council

Speakers:

• Jakub Konysz (host), Global Navigators
• Kristin Hodgson (moderator), Project Management Institute
• Sylvia Gonner, CAE (moderator), CultureWiz
• Joanne H Joham, CMP, CMM, DES (moderator), J Joham Associates
• Pietro Macchiarella, Young Presidents’ Organization
• Jim Piechowski, HOCK International

---

Thu 6/8 at 11 a.m. – Early Career Members: Recruitment, Retention and Engagement (Fireside Chat)

Hear about recruiting, retaining and engaging early career members, initiatives associations have either initiated or witnessed, the importance of getting it right for this particular group, and the challenges of doing so. More info/register.

Host: Society Street

Speakers:

• Josel Fritz, Senior Manager of Career Development and Services, American Society for Hematology
• Celena NuQuay, Vice President of Constituency Programs and Governance, American Gastroenterological Society
• Rodneikka Scott, Vice President of Member and Stakeholder Engagement, National Society of Professional Engineers
• Erin Landis (moderator), Managing Director, Origin Editorial

---

Thu 6/8 at 11:15 a.m. – From Legacy to Modern: Updating Systems for New Technology and AI

By utilizing modern technology and AI, you can take your organization from Legacy to Modern with the results of cost savings, increased efficiency and enablement so that you have more time for tasks at hand. Learn how AI/Machine Learning can do more with less and help move your organization from Legacy to Modern, how to transition from legacy systems while remaining cost efficient and increasing productivity, and how to create efficiencies and demystify your options in modernizing legacy platforms. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

• Ali Niroo, Managing Partner, Bridgepointe Technologies
• George Breeden, CAE, MBA, NREMT, CIO, Investment Company Institute

---

Thu 6/8 at 12 p.m. – Tools to Improve Your Marketing Reach

Promoting your organization’s programs and events is time-consuming and expensive work. Whether you have a comprehensive team or are a department of one, it’s hard to get beyond your audience and reach new people. Learn how to identify great candidates for ambassadors to share your story, choose what types of tools to provide them, and decide what format to deliver your ambassador toolkit. 1 CAE credit. More info/register.

Host: GrowthZone

Speaker: Beth Brodovsky, President, Iris Creative Group, Inc.

---

Thu 6/8 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

---

Thu 6/8 at 1 p.m. – Legal Aspects of Associations Working Internationally : ASAE World Cafe Panel 2

From intellectual property to taxation laws, associations working internationally can face much more complicated legal issues than in a purely domestic operation. Learn about strategic and tactical legal considerations associations working internationally should consider. 1 CAE credit. More info/register.

Host: ASAE International Associations Advisory Council

Speakers:

• Jakub Konysz (host), Global Navigators
• Matt Riley (moderator), ICS International Conference Services
• Sylvia Gonner, CAE (moderator), CultureWiz
• Joanne H Joham, CMP, CMM, DES (moderator), J Joham Associates
• Kerry Cosby, American Association for Clinical Chemistry
• Jefferson C. Glassie, FASAE, Partner, Whiteford Law

---

Thu 6/8 at 1 p.m. – Become Future Ready (and How Your AMS Can Help)

Learn how to harness data to deliver exceptional value to your members, how your AMS can be a driving force for simplifying complex tasks and streamlining operations, how to unlock the power of a growth mindset, and how to prepare for what’s next—whatever that may be. More info/register.

Host: Impexium

---

Thu 6/8 from 2 to 4 p.m. – Evolve 23

A space for B2B marketers to come together, prepare, and navigate this monumental shift and a new era with confidence. Industry titans like April Dunford, Rand Fishkin, and Melissa Rosenthal will share relevant insights and strategies on positioning, creative, and content, helping you transform your marketing approach and stay ahead of the curve. Connect with fellow marketers, exchange ideas, and learn how to embrace change and adapt to the evolving B2B landscape. More info/register.

Host: Welcome

---

Thu 6/8 at 2:30 p.m. – Yours, Mine and Ours: Exploring the Many Facets of Cybersecurity Awareness

Are you feeling paralyzed by all of the cybersecurity buzz in the industry? Hear the nerd word demystified and practical strategies to mitigate, transfer or accept cybersecurity risks. Learn how to evaluate your current security architecture against industry standards, possible next steps in advancing your organization’s IT security, and “IT Tradeoffs” to reduce technical management in exchange for vendor management. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Andrew Leggett, CEH, CSSA, CISSP, Director of Cybersecurity Operations, DelCor

---

Thu 6/8 at 3 p.m. – Advancing DEI in Highly Intricate Nonprofit Associations: Impact Stories & Lessons Learned

Learn from association leaders who have successfully advanced their DEI strategies and goals, including their challenges and successes in navigating complex structures. Hear about best practices for developing and building inclusive cultures across the organization, ensuring equitable representation of all stakeholder communities throughout the journey. Explore different approaches and tools associations use to assess their DEI progress and track their impact over time. More info/register.

Host: Nonprofit HR

Speakers:

• Pro Brewer, Sr. Manager, DEI Leadership and Development, Office of Equity and Inclusion, BECU
• Antonio Cortes, PhD (moderator) Managing Director, EDIJ
• Steven Krzanowski, MA, Senior Consultant, EDIJ
• Sonya G. Smith, Ed.D, J.D., M.Ed., M.A, Chief Diversity Officer, American Dental Education Association
• Bert Ruiz, MS, Managing Director, Impact Search Advisors by Nonprofit HR

---

Fri 6/9 at 10 a.m. – Volunteer Engagement Best Practices for Chapter-Based Organizations | Coffee with Innovators: Association Design Circle

Every month, an association leader leads a conversation on an association innovation topic. Our topic this month is association chapters. More info/register.

Host: Product Design Community

Facilitator: Mike Liddy, Global Chapter Platform Lead for the Project Management Institute, with over 300 local chapters internationally

---

Fri 6/9 at 12:30 p.m. – Conversations with Champions

Each conversation features an AWTC leader or AWTC Award winner, followed by breakout rooms with changing topics (selected by our featured guest). These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. More info/register.

Host: Association Women Technology Champions

Guest: Nicole Araujo, CAE, Client Engagement Director, Mighty Citizen

---

Mon 6/12 at 12 p.m. – Membership Mondays

Welcome to the second year of Membership Monday. A poll will be sent to determine this month’s topic. More info/register.

Host: ASAE

---

Tue 6/13 at 11 a.m. – Reaching “Best in World” Status for the Content You Need to Attract and Retain Members

Learn how to shift from an article-first to a multimedia publishing organization. Hear about tools to make multimedia publishing possible and affordable, how to determine what mediums to publish your content, and when to use all mediums. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Jeff Baker, Association Solutions, and Dan Stevens, President, WorkerBee.TV

---

Tue 6/13 at 12 p.m. – Introduction to Wellbeing in the Workplace

How are you focusing on your own wellbeing? How do you create a culture of wellbeing for yourself and your team in the workplace? Hear about wellbeing concepts and take part in a discussion around wellbeing in the workplace. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Speaker: Ruth Berkowitz MA, Well-being Coach, Meditation Teacher, and Group Facilitator

---

Tue 6/13 at 12 p.m. – Tech Tuesdays

Keep an eye out for more information. I thought it was going to be the second Tuesday of each month, but nothing is posted yet.

Host: ASAE

---

Tue 6/13 at 12 p.m. – LGBTQIA2+ Community Call

Please join us for this opportunity for association professionals (of all career levels!) to come together to share lunch time and discuss topics that are relevant and timely. Come prepared to join this judgment-free group with questions and issues that are top of mind for you in the LGBTQIA2+ association community. More info/register.

Host: ASAE LGBTQ Association Executives and Supporters

---

Tue 6/13 at 1 p.m. – Engagement Revolution Panel: Transforming Your Association’s Approach to Outshine the Competition

Associations have fierce competition when gaining the attention of members and potential members, like nimble AI and for-profit membership models. Your association must stay digitally savvy to the latest tech and trends and be able to quickly adapt to meet members where they are. Learn about new ways to define and measure engagement in today’s fast-paced digital landscape, untapped opportunities most associations miss when it comes to engaging their audiences, and five things your association should be doing to boost engagement right now. 1 CAE credit. More info/register.

Host: Association Analytics

Speakers:

• Aidan Augustin, CRO & President, Feathr
• Alexa Kade, Chief Executive Officer, Clowder
• Dan Stevens, President, Workerbee.TV
• Brianne Wheeler, Director of Marketing, Propfuel
• Bill Conforti, SVP of Strategy & Solutions, Association Analytics

---

Tue 6/13 at 1 p.m. – No Soliciting! But We Want Your Sponsorship

How can an association build non-dues revenue and member engagement all at once? Hear how an online marketplace can help you build non-dues revenue and member value through year-round relationships with your industry partners without adding so much as a chick pea to your already full plate. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

• Barbara J. Armentrout, CAE, Managing Partner, Mesa Group
• Lucas Cioffi, CTO and Co-Founder, QiqoChat
• Sandra Nam, CEO and Co-Founder, QiqoChat

---

Tue 6/13 at 4:30 p.m. – AWTC Happy Hour at AMS Fest (Chicago IL)

Join AWTC for happy hour at AMS Fest. Come network with the AWTC community of women and allies. You don’t have to be registered for AMS Fest to attend. All are welcome! Location: Chicago IL. More info/register.

Host: Association Women Technology Champions

---

Wed 6/14 at 11 a.m. – Sales Enablement for Associations

Legacy strategies and mindsets have aligned association sales teams with traditional sponsorship and advertising goals, leaving membership acquisition and other programs out of the sales function altogether. It’s time to dispel the common myths about sales in associations and learn how to use the right marketing technology to collect insights and develop strategies to power up your sales capabilities, all while aligning your membership, marketing and sales to work in concert, together. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Maneesha Manges, Director of Services, HighRoad Solutions

---

Wed 6/14 at 1 p.m. – Credentialing: Virtual Coffee/Lunch

Just an opportunity to connect over lunch coffee/lunch. More info/register.

Host: ASAE Credentialing community

---

Wed 6/14 at 1 p.m. – Leadership Lessons from Martial Arts

Hear five leadership lessons learned from studying two martial arts (TaeKwonDo and HapKiDo): When it’s important to trade your black belt for a white belt. How to take a punch. How to lead and how to follow. Always define the next level of achievement (the next belt). Sometimes, you just have to “do something.” 1 CAE credit. More info/register.

Host: UST Education

Speaker: Joanna M. Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc.

---

Wed 6/14 at 5:30 p.m. – Black Association Executives Meet & Greet

If you’re in town for the Conscious Inclusion Summit, come and join us for a bite to eat. More info/register.

Host: ASAE Black Association Executives

---

Thu 6/15 at 11 a.m. – Culture Change Made Easy: Part 2, Lagging Transparency

Learn about transparency, something most cultures embrace, yet fail to implement with enough speed. Explore concrete actions you can take that will speed up your information flow both vertically and horizontally and improve decision-making organization wide. Get details from a case study organization that has turned this pattern around. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Maddie Grant, CAE, Culture Designer and Digital Strategist, and Jamie Notter, Co-Founder and Culture Strategist, PROPEL

---

Thu 6/15 at 11:30 a.m. – Tapas Talks for Small Staff Association Executives

The first half-hour is about fractional services. Associations often need specialists for essential functions, but the ongoing dedicated time required does not defend the hiring of an FTE.  You can visit with several fractional service specialists and pick the topics that interest you. Each session will be conversational and informative, not a pitch party. Then, get set up in The Association Marketplace with a team of digital marketing and technical experts. More info/register.

Host: Qiqo

---

Thu 6/15 at 12 p.m. – The Power of Personalization: Tips and Tricks for Driving Member Participation and Retention

Learn about the importance of personalization, especially as it relates to member engagement and building meaningful relationships with members; how to face challenges like limited member engagement, changing member needs, lack of personalization, and competition for attention; and best practices and practical tips for personalizing the member experience, such as segmenting member data and targeting messaging with personalization tokens and smart content. 1 CAE credit. More info/register.

Host: Sidecar

Speakers:

• Allison Kral, Senior Consultant, Ready North
• Tony Paille, Former Chief Marketing Officer, AIIM

---

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email, Twitter or LinkedIn by Wednesday afternoon the week before it’s scheduled.

---

---

Creative Commons licensed photo by Ramsha Asad via Unsplash

Amazon and AssociationBrainFood.com links allow me to earn a royalty on any sales or leads that result from clicking. Thank you!