Association Brain Food: 3.24.23

The weekly list of free educational events and resources for the association community…

I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. You’ll see the next edition on Friday, April 14.

Women in the workplace. WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges.

Member onboarding. Thank goodness, many associations are rethinking new member onboarding. If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience.

Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events, EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners.

Data-informed event planning. MemberSuite cautions associations against using pre-pandemic data to plan events. Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. They explain how to use AMS data for planning and marketing events.

Association staff retention. In a tough hiring market, you need to hold on to the talent you have. You can reduce staff turnover by providing a more enjoyable, rewarding and humane work experience. GrowthZone shares a whole bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication.

Event scheduling. Event dates matter, says Adrienne Bryant, CAE. “We do not blink an eye when it comes to not scheduling events over Easter, Thanksgiving, or Christmas, so why is it okay to treat Yom Kippur, Chanukah, Ramadan, Eid al-Fitr or any other religious observance differently?” Scheduling events over someone else’s holiday excludes those who might want to attend—and when it becomes a topic of conversation in your community, it doesn’t reflect well on your organization.

 Non-dues revenue. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. Yikes. PAR explains why a business development strategy is vital to association revenue health.

Quick hits

Can AI write thought leadership content for you? Nope. (Lee Price, Viewfinder Partners)

Fresh networking ideas for in-person events. (Claire Hoffman, BizBash)

Survey findings: More attendees register on site now than in the past, and early bird discounts attract event loyalists, not new attendees. (Danica Tormohlen, Trade Show News Network)

More from my memento mori reading list… The Deathbed Regret List. (Sahil Bloom)

The anti-racist philosophy of Viktor Frankl, who wrote Man’s Search for Meaning, an account of his time imprisoned in Nazi concentration camps. (Dennis Kukuk, Foundation Against Intolerance & Racism)

Good eats

Skip down to the list of free educational events if you prefer takeout.

We enjoyed both grilled striped bass (with butter and lemon thyme) and grilled rib eyes while my nephew was in town. On the side, Brussels sprouts roasted with bacon, red onion and garlic powder.

On Sunday, I made southwest buttermilk baked chicken thighs. I only used four bone-in thighs but kept the sauce ingredients the same. On the side, cabbage sautéed with bacon, onion, carrot, red bell, garlic, and chicken broth and a roasted sweet potato.

---

---

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

---

Fri 3/24 at 4 p.m.* – Nonprofit Management Series: Governance – Getting Started

Governance is a loaded word in the nonprofit space. It encompasses everything from leadership and policies to responsibilities and decision making. Join us for the first session of our Nonprofit Management Series, as we break down the basics for a better understanding of nonprofit administration. More info/register.

Host: Fridays@4

Speaker: Rochelle Jerry, Vice President of Development and Customer Relations, The Indiana Black Expo

*All events are online at Eastern Daylight Time unless otherwise noted.

---

Fri 3/24 at 5 p.m. CDT – AWTC Chicago Happy Hour (Chicago IL)

Join us for our first AWTC happy hour in Chicago. AWTC is excited to expand our network to Chicago and is hosting a happy hour immediately following Association Forum’s Women’s Executive Forum™ event “Empowered Women. Fearless Leaders,” a full-day event designed to connect innovators, disrupters, and doers to explore new ideas, perspectives, and solutions to elevate leadership skills. Location: Chicago IL. More info/register.

Host: Association Technology Women Champions

---

Mon 3/27 at 8 a.m. – Mission Critical! Creating Impact (Radio Free 501c)

Radio Free 501c, the podcast of Rogue Tulips Consulting (formerly Nonprofit Conversations) features guests from across the nonprofit community and the business world to share expertise on a variety of topics related to the practice of nonprofit management. Episodes are published Monday mornings in both audio and video format on most podcast services.

Guest: Carol Hamilton, principal, Grace Social Sector Consulting

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

---

Tue 3/28 at 11 a.m. – High Altitude Leadership: What the World’s Most Forbidding Peaks Teach Us About Success

Learn key leadership principle learned from expeditions in the Himalayas and Andes; how to bring these lessons to the world of business, with examples from experiences in coaching entrepreneurs and business management teams; and the science behind these winning strategies. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Don Schmincke, Author and Speaker, Saga Leadership

---

Tue 3/28 at 1 p.m. – Demystifying Software Integrations: What’s All the Fuss and What Do You Need to Know?

Learn about the importance of integrations and their role in your software ecosystem, key things to consider when selecting software to make sure you’ll be able to integrate, and how to incorporate integrations into your ecosystem and what’s required of you once they’re up and running. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Jeff Horne, Co-Founder, CEO, Wicket

---

Tue 3/28 at 4 p.m. – Association Women Technology Champions Awards Ceremony

Shining a Light: Celebrating Brilliance and Achievements will recognize the recipients of the AWTC Technology Champion Award, AWTC Technology Impact Award, and the AWTC Technology Leadership Award. Join us to learn about and recognize our winners, get connected and chat with other AWTC community members, and gather inspiration for your own career. More info/register.

Host: Association Women Technology Champions

---

Wed 3/29 at 8 a.m. – Leadership Skills for Today’s Associations

Hear about the leadership skills needed for today’s association executives such as communication, decision-making, strategic thinking, team building, and change management. Learn about the challenges and opportunities facing association executives today and come away with actionable strategies for enhancing your leadership skills to better serve your organizations and members. More info/register.

Host: Association of Association Executives

Speakers:

• Paul Burgess, Chief Executive Officer, British Association of Cosmetic Nurses
• Kevin Mead, President, Vermont Captive Insurance Association
• Paul Walsh EMIAM (seminar chair), Seminar Programme Manager, Association of Association Executives

---

Wed 3/29 at 9:30 a.m. – Using a Competency Model to Ensure Minimal Competency when Recertifying Certification Holders

Learn when and why to implement a competency framework, drawing from a recent successful implementation for the Medical-Surgical Nursing Certification Board (MSNCB), complete with results to validate success. Hear about benefits and challenges compared with other models, best practices for working with SMEs and monitoring success, and how to pitch the idea to the organization. More info/register.

Host: Certification Network Group

Speakers:

• Terri Hinkley, EdD, MBA, BScN, RN, CAE, CEO, Academy of Medical-Surgical Nurses and the Medical-Surgical Nursing Certification Board
• Manny Straehle, GISF, Founder and President, Assessment, Education, and Research Experts
• Bill West, senior market leader and 25+ year veteran of the assessment industry

---

Wed 3/29 at 1 p.m. – Safeguarding Cash Assets for Nonprofits

With inflation and short-term interest rates on the rise, there is no better time to begin thinking about how to make best use of your cash assets. Hear about best practices for nonprofits to segment their reserves. From identifying how much to hold in reserve, to key policy decisions, and investment implementation options, learn everything needed to put your cash assets to work. More info/register.

Host: Raffa Investment Advisers

Speakers: Dennis Gogarty, Mark Murphy, Ryan Frydenlund from Raffa Investment Advisers

---

Wed 3/29 at 1 p.m. – 16 Skills of Servant Leadership

Learn the difference between leadership and management, the central core of Servant Leadership and how it differs from other leadership styles and methods, and how the identified 16 skills support the central ethos of Servant Leadership 1 CAE credit. More info/register.

Host: UST Education

Speaker: Austin Campbell, Manufacturing Analyst, The Liggett Group

---

Wed 3/29 at 2 p.m. – March Expert Series: 8 Ways to Generate More Revenue from your Learning Management System

Competition for learner dollars has never been stiffer and top-notch content alone is not always enough to break through the crowded marketplace. Hear about strategies to squeeze more revenue out of your LMS such as utilizing your data to personalize content promotion, delivering content via multiple mediums to meet varied learner preferences, repurposing content to get the most out of your programming, offering creative promotions to members and non-members, and highlighting sponsors within your learning courses. 1 CAE credit. More info/register.

Host: Non-Dues-A-Palooza

Speaker: Jessica Metzler, Senior Director of Operations for Freestone Learning Management System

---

Thu 3/30 from 7 a.m. to 7 p.m. – Global Meetings Industry Day

The largest and most important event of the year for meeting professionals from around the world, enjoy a 12-hour broadcast featuring industry leaders sharing insights and experiences on the impact of meetings on the global economy. More info/register.

Host: MPI

---

Thu 3/30 at 8 a.m. – Navigating Menopause in the Workplace

Get a better understanding of the challenges faced by women going through menopause in the workplace and the support available to them. Hear an overview of the British Association of Dental Nurses’ Menopause Advice Sheet and Policy and how you could implement a similar program at your association. More info/register.

Host: Association of Association Executives

Speakers:

• Sarah Osborn, Director of Business Development and Deputy CEO, Independent Society of Musicians
• Pam Swain, Chief Executive Officer, British Association of Dental Nurses
• Paul Walsh EMIAM (seminar chair), Seminar Program Manager, Association of Association Executives

---

Thu 3/30 at 11 a.m. – AI & Associations: A Guide to a Smarter Strategic Plan

In this practical guide for C-suite leaders who want to adopt AI in their associations, learn what AI really is and why it matters, and get some simple advice to help you identify use cases for AI your Association can use to get started today. Hear about the benefits of AI for associations, what AI means in practice, types of AI applications that can be used in associations, and how to identify where you can deliver value from AI in your association. 1 CAE credit. More info/register.

Host: Sidecar

Speaker: Rick Bawcum, Founder, and CEO of Cimatri

---

Thu 3/30 at 12 p.m. – Cultivate a New Sponsorship Mindset — Align Value to Mission

Find out how the pandemic shifted the sponsorship paradigm, what sponsors really want, how you can move from transactional to transformational sponsorships, how to develop sponsorships that align with shared values and strategic initiatives, and how to nurture long-term, mutually beneficial relationships. More info/register.

Host: Cathi Hight, President of Hight Performance Group

---

Thu 3/30 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

---

Thu 3/30 at 1 p.m. – Sponsorship Ideas to Catapult Engagement and Revenue

For associations, managing and elevating engagement while at the same time increasing revenue can be challenging. This is where sponsorships can make a real difference and help to propel events forward with fresh ideas and greater efficiency. Explore practical, achievable ways to modify your mindset about sponsorships that will reignite interest in your association year-round, including events large and small, and boost engagement levels among attendees while delivering solid value that increases sustainable revenue. 1 CAE/CMP credit. More info/register.

Host: EVA – Event Tech Hub

Speakers:

• Barbara J. Armentrout, CAE, managing partner, Mesa Group
• Bruce Rosenthal, corporate partnership and sponsorship consultant, Bruce Rosenthal Associates
• Vinnu Deshetty, founder and CEO, EVA – Event Tech Hub

---

Thu 3/30 at 2 p.m. – ASAE ForesightWorks: Planning for the Future

Learn about futures thinking, or foresight, as a possible approach to understanding what’s most likely to significantly impact your association, your member community, and society at large. Hear from other association executives how they’ve used foresight and the resources outlined in ASAE ForesightWorks to take the guesswork out of environmental scanning and engage in meaningful conversations to address potential change. Learn what it takes to leverage this research for strategic planning and develop an evidence-based, future-focused culture. More info/register.

Host: ASAE

---

Thu 3/30 at 2 p.m. – How to Create (and Repurpose) Content More Efficiently

Learn how to foster a culture of content within your organization—and efficiently create content that works for itself time and time again—even if you’re strapped for time, money, or resources. Find out how to make a clear, compelling case for investing in more content creation; form your very own content squad; develop a system to reuse and repurpose content efficiently; and create valuable content for your audiences. 1 CAE credit. More info/register.

Host: Mighty Citizen

Speakers: Jarrett Way, Content and Digital Marketing Manager, and Mindy Avitia, Senior Events and Marketing Manager, Mighty Citizen

---

Thu 3/30 at 2 p.m. – New Kid on the Block: The Event Technologist

Technology use at events has exploded in recent years, bringing about a new role within many event organizations—the event technologist. Whether staffed internally or through an agency, 47% of organizations now have this job description within their team. Learn about the evolution of this role, roles and responsibilities of the event technologist, measurements of success around event technology, and the expectations for the future of the event technologist. 1 CMP credit. More info/register.

Host: MeetingsNet

Speakers: Julie Haddix, Senior Director, Solutions Marketing, and Taylor Bohn, Event Technology Lead, Meetings & Events, Cvent

---

Fri 3/31 at 4 p.m. – Considering CAE: ASAE Resources + Panel Discussion

Join ASAE’s Manager, Credentialing on the Certified Association Executive program, Elizabeth Twitchell, CAE as she shares information and resources to support your CAE journey. A moderated panel discussion will follow, featuring association professionals who have earned their Certified Association Executive (CAE) accreditation. Panelists will share their experiences, challenges and takeaways. More info/register.

Host: Fridays@4

Panelists:

• Nikole Roulhac, CAE, Membership & Marketing Program Specialist, American Nurses Association
• Nathan Wambold, CAE, CMP. DES, Director of Membership, Meetings & Conferences, American Anthropological Association
• Shameka Jennings, MTA, CMP, DES, CAE (moderator), Principal and Chief Events Officer, EventsNoire

---

Mon 4/3 at 8 a.m. – Data Governance (Radio Free 501c)

Radio Free 501c, the podcast of Rogue Tulips Consulting (formerly Nonprofit Conversations) features guests from across the nonprofit community and the business world to share expertise on a variety of topics related to the practice of nonprofit management. Episodes are published Monday mornings in both audio and video format on most podcast services.

Guests: Daniel Elacqua and Gwen Garrison

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

---

Tue 4/4 at 11 a.m. – What “the Best Version of Baseball” Means for Associations

Hear what went into the research behind Major League Baseball’s new rules for the 2023 season and how these changes are preserving the integrity of the game and making MLB more fan-friendly at the same time. What does this have to do with associations? The simple answer is everything. Learn how to listen to your members, sponsors, and partners to create products, programs, and services that resonate with newer audiences and younger demographics; test possibilities and make small, incremental changes to grow your association and its reach; and thoughtfully change the rules of the game to better align your association with its mission and vision. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Jay S. Daughtry, M.Ed., Chief Communications Officer/Owner, CQbd

---

Tue 4/4 at 12 p.m. – Community Data Analytics (Association Analytics Network)

Join association professionals for peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics

---

Tue 4/4 at 1 p.m. – Calculating the Cost of Dirty Data

While data cleanup is a time-consuming and tedious task, its prioritization is a necessity when collecting large amounts of data and investing substantial funding into your technology stacks. Learn what data hygiene is and why it’s important, the costs of dirty data to you and your organization, and how to calculate your organization’s direct financial costs. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

• Brittany Carter, President, Association Trends
• Sidney Galati, Account Executive, Bumblebee

---

Wed 4/5 at 8 a.m. – Creating a Communications Strategy From Scratch

Hear a step-by-step guide to creating a communications strategy that can be customized to your association’s specific needs and goals. Get a clear understanding on how to create an effective communications strategy that will help your association have better communications with its members and stakeholders. More info/register.

Host: Association of Association Executives

Speakers:

• Kevan Jones, Executive Director, Southern African Communications Industries Association
• Chris Trimmer, Managing Director, Association Evolution
• Paul Walsh EMIAM (seminar chair), Seminar Program Manager, Association of Association Executives

---

Wed 4/5 at 9 a.m. – How Associations Champion Non-Dues Revenue Success (PAR Member Meet-Up)

There is more to non-dues revenue success than finding the right program or product for your association. Organizational support, marketing, implementation and tracked data points are key to turning a non-dues revenue idea into a successful part of your association’s portfolio. Find out how association peers and colleagues are championing non-dues revenue success with their association leadership, staff, industry and members. 1 CAE credit. More info/register (members only).

Host: Professionals for Association Revenue

---

Wed 4/5 at 12 p.m. – Mindsets & Frameworks for Non-dues Revenue Success in 2023

Learn about mindset shifts and frameworks that will help you meet today’s non-dues revenue generation challenges. Find out how to make a successful mindset shift and hear about frameworks that can provide a firm foundation for your non-dues revenue generation efforts. 1 CAE credit. More info/register.

Host: Association Insights In Old Town

Speakers:

• Jennifer Baker, program management expert formerly with ASAE Business Services, Inc.
• Carrie McIntyre, founder, Navigate
• Bruce Rosenthal, strategic advisor and consultant for association corporate partnership programs
• Dianne Vance, Director, Sales and Business Development, AOTA
• Bill Sheehan (moderator), Vice President Strategic Partnerships, Multiview

---

Wed 4/5 at 1 p.m. – PCI Compliance

Gain an overview of the PCI Compliance Requirements. Learn nine practical tips to achieve a more secure payment environment. Understand the annual Self-Assessment-Questionnaire (SAQ) requirements. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

• Julie Duncan, Association Practice Leader, US Transactions Corporation
• Jenni Glaze, COO, US Transactions Corporation
• Brian Scott, President, CIO, ClearTone Consulting LLC

---

Wed 4/5 at 2 p.m. – Regulatory & Compliance Forecast: Predictions & Strategies for Government Affairs Professionals

Learn what changes may be ahead for the regulatory environment and how to prepare, the industries and issues to watch for regulatory movement, practical tips to reduce your risk of non-compliance and position your organization for success, and how to stay ahead of the regulations and legislation that matter to your organization. More info/register.

Host: FiscalNote

Speakers:

• Dimitrios Karakitsos, Partner, Holland & Knight
• Susan Leppke, Senior Director of Public Policy & Strategic Partnerships, AABB
• John Loyer, Head of North American Government and Public Affairs, Somfy
• Chelsea Raab (Moderator), Vice President of Strategic Accounts, FiscalNote

---

Thu 4/6 at 8 a.m. – Boosting Networking Opportunities at Events

Hear insights and creative ideas from association executives who have successfully enhanced networking experiences at their events. Learn about  interactive activities, technology utilization for networking and leveraging common interests to connect attendees, and informal networking opportunities. More info/register.

Host: Association of Association Executives

Speakers:

• Jeffers Miruka, Director of Communications, International Association of Agricultural Economists
• Paul Walsh EMIAM (seminar chair), Seminar Program Manager, Association of Association Executives

---

Thu 4/6 at 12 p.m. – The Black in Events Network House Social

An open-house concept where you are invited to mingle with the community, learn about Black in Events Network and hang out at our house. More info/register.

Host: Black In Events Network

---

Thu 4/6 at 1 p.m. – four-week course – Association Creative Marketing Masterclass

Meeting on four consecutive Thursdays, the Association Creative Marketing Masterclass helps you develop practical creative and copywriting skills, professional critique techniques, and balanced brand stewardship. Instructors share learnings from their career and evaluate real-life association marketing collateral, providing their recommendations, ideas, and concerns. Class topics: Reviewing Creative, Banner Ad Creative, Landing Page Creative, and Email Creative. 4 CAE credits for entire course. More info/register.

Host: Association Academy

Speakers:

• Chris Gloede, Lead Instructor, Association Academy
• Todd Unger, Chief Experience Officer, SVP Marketing & Member Experience, American Medical Association
• David Alexander, General Manager and Chief Communications Officer, Rotary International
• Julia Fitzgerald, Chief Marketing Officer, American Lung Association

---

Thu 4/6 at 2 p.m. – Spring Cleaning Your Website

It’s easy to get caught up in creating content and forgetting to update and maintain the website itself. Hear how to optimize your website’s content, navigation, speed, design, and security. Learn what brings joy to the users’ experiences and what doesn’t, new ”tools” to help you clean your site, how to obtain buy in from other departments to make needed website changes, and how to plan and manage revisions. 1 CAE credit. More info/register.

Host: 501 Works

Speakers:

• Catherine Lada, President, Lada Consulting
• Jim Faris, Creative Director, 501 Works
• James Marquis, CIO, 501 Works

---

Fri 4/7 at 4 p.m. – Career Coach Series: Are You Ready for a More Satisfying Career?

Learn tools and strategies to help determine what a satisfying career means to you and start taking steps toward a more fulfilling career. Find out how to define what a good-fit, next career move would be for you, if improving your job situation in your current company is a good option for you, and if a major career change or an employer change is necessary for you to have a career that is more fulfilling. More info/register.

Host: Fridays@4

Speaker: Phaedra Brotherton, former 15+ year association professional and certified career transition coach

---

Fri 4/7 at 6:30 p.m. – DMV First Friday Dinner

Please join your BAE Collaborate Community Peers at the April First Friday dinner. More info/register.

Organizer: ASAE Black Association Executives

---

Mon 4/10 at 12 p.m. – Membership Mondays

We meet on the second Monday of every month to discuss membership topics based on the group’s current needs. More info/register.

Host: ASAE

---

Tue 4/11 at 1 p.m. – TBA

No description yet. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Alexandra Mouw, Principal Strategic Advisor, Amazon Web Services (AWS)

---

Wed 4/12 at 12 p.m. – Meaningful Marketing: How Associations Can Spread the Word

With a comprehensive marketing strategy, you can effectively spread the word about your association’s message, values, and services to help grow your member base and draw in potential members. Learn about effective marketing strategies in the association space and how you can optimize your campaigns for maximum impact. More info/register.

Host: NXUnite by Nexus Marketing

Speakers:

• Anthony Campbell, Growth Manager, VocalMeet
• Ninia Linero, Account Executive, QuorumJim Wacksman, Producer & CEO, Association Studios
• Rusty Williams, Co-founder, AnswerStage

---

Wed 4/12 at 12:30 p.m. – Revitalizing Dry Content: A Lesson in Engagement

Learn how to make content relevant to your learners, make connections so they see how the material applies to them, and develop strategies for getting learners to care about your course. More info/register.

Host: Association Universe

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

---

Wed 4/12 at 1 p.m. – 15 Ways to Take Your Newsletter to the Next Level

Learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content and automation. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Erica Salm Rench, MBA, COO, Rasa.io

---

Wed 4/12 at 1 p.m. – How to Conquer Changes in the Digital Marketing Space

With the constant changes happening in the digital marketing space, the effects on analytics, ROI, and campaign effectiveness in your association are questioned. But it’s not the end-all-to-be-all! Hear tips and tricks to help you conquer the hurdles that have come your way. All you need is the data, the mindset, and the energy. 1 CAE credit. More info/register.

Hosts: Altai Systems and Multiview

---

Wed 4/12 at 1 p.m. – 5 Common Data Migration Challenges with AMS Integrations

Learn how to mitigate data migration challenges during integrations with an AMS. Find out how to ask the right questions to ensure successful data migrations; get your team, AMS partner, other software providers, and consultants on the same page; and establish effective and timely communications between all parties to get ahead of and reduce errors. More info/register.

Host: Aplusify

Speakers: Paul Burke, Senior Account Executive, and Neeraj Garg, Chief Operating Officer, Aplusify

---

Thu 4/13 at 11 a.m. – Is My Organization Ready for Corporate Sponsorship? The Answer is YES!

Now is the perfect time for your organization to engage with corporations for sponsorship and support. Learn about the corporate sponsorship landscape, what kinds of initiatives corporations are interested in supporting, the most effective avenues for researching and learning about a corporation’s funding and sponsorship interests, and how to best start engaging with high-level corporate decisions makers. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Lori Zoss Kraska, MBA, CFRE, Founder and Chief Principal, Growth Owl, LLC

---

Thu 4/13 at 1 p.m. – Get Sponsored: How to Make 6-Figures in Digital Sponsorship for Your Association

Digital sponsorship can not only be profitable but can also help drive your digital engagement and member education. Learn how to price your content marketing offerings for success, structure digital sponsorship that works for sponsors AND members, and create the behavior in your sponsors that helps improve your digital content calendar. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Dan Stevens, President, and Jeff Baker, Association Solutions, WorkerBee.TV

---

Fri 4/14 at 10 a.m. – Coffee with Innovators: Association Design Circle

We meet on the first Friday of each month hosted by an association leader who leads a conversation on an association innovation topic. Our topic this month is Association Storytelling. More info/register.

Host: Product Design Community

Facilitator: Tom Lietz, Emmy-nominated producer and director

---

Fri 4/14 at 12 p.m. – Conversations with Champions

Each conversation features an AWTC leader or AWTC Award winner, followed by breakout rooms with changing topics (selected by our featured guest). These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. More info/register.

Host: Association Women Technology Champions

Guest: TBA

---

Fri 4/14 at 4 p.m. – ASAE Volunteer Opportunities + Volunteer Panel

Learn about tools and strategies to help you determine what a satisfying career means to you and start taking steps toward a more fulfilling career. Hear how to define what a good-fit, next career move would be for you; if improving your job situation in your current company is a good option for you; and if a major career change or an employer change is necessary for you to have a career that is more fulfilling. More info/register.

Host: Fridays@4

Speakers:

• Wanda Little-Coffey, MBA, CAE (facilitator), senior director of volunteer relations for ASAE

---

Tue 4/18 at 11 a.m. – Leadership & Learning Series: Culture Change Made Easy: Part 1: Innovation

No description yet. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

• Maddie Grant, CAE, Culture Designer and Digital Strategist, Propel
• Jamie Notter, Co-Founder and Culture Strategist, PROPEL

---

Tue 4/18 at 12 p.m. – Component Relations and Volunteer Management April Crunch and Munch

Come prepared to engage, participate and listen as we discuss current topics. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community

---

Wed 4/19 at 11 a.m. – Why Online Community Is Your Association’s Future: Changing How We Work & Connect

No description yet. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

• Barbara J. Armentrout, CAE, Managing Partner, Mesa Group
• Lucas Cioffi, CTO, QiqoChat
• Sandra Nam, CEO, QiqoChat

---

Wed 4/19 at 2 p.m. – The Association Business Development Landscape: Benchmark Your Association’s Business Performance

Explore data from 18-month research on association business development performance. Learn what associations are doing to generate revenue, measure it and improve workforce output. Gain insight into the current association business development landscape and benchmark your own association’s performance. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Speakers:

• Carrie Hartin, President of Sales, Solutions and Services, MCI-USA
• Erin Pressley, CAE, Senior Vice President for Education, Training and Events, NRECA
• Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue

---

Thu 4/20 at 10 a.m. – Setting Strategies and Building Capacity for Social Impact Through Association Meetings

As associations grapple with their Environmental, Social, and Governance (ESG) initiatives, the association and meetings community are continuing their efforts to ensure social impact through association meetings. Learn what social impact and legacy mean within the meetings and association spaces, how we can get started, and the business case for including social impact in our work. Hear case studies from association peers creating social impact and providing value both for their associations and the broader community. 1 CAE credit. More info/register.

Host: ASAE

Speakers:

• Ben Hainsworth, Managing Director, EASL | The Home of Hepatology
• Genevieve Leclerc, Co-Founder and CEO, #Meet4impact
• Pragathi Tummala, Executive Director, The International Society for the Prevention of Child Abuse & Neglect
• Ksenija Polla, CMP (moderator), Head of Education and Legacy Programmes, ICCA – International Congress and Convention Association

---

Thu 4/20 at 11:30 a.m. – Spring Tapas Talk in the Association Marketplace for Small Staff Association Executives

The spotlight is on Small Staff Association Executives—your needs and how to connect with providers who understand working with small teams. Through (virtual) f2f conversations, you will connect with peers at other small-staff associations, and chat with supportive professionals who understand and excel at working with smaller teams. Those partners will provide free resources for you to grab as well as hosting small conversations in breakout rooms. 1 CAE credit. More info/register.

Host: Qiqo Chat

---

Thu 4/20 at 1 p.m. – Leadership & Learning: Leading with Trust

No description yet.

1 CAE credit. More info/register.

Host: UST Education

Speaker: Ryan MacTaggart, PhD, Associate Director, Professional Learning, EDUCAUSE

---

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon the week before it’s scheduled.

---

---

Creative Commons licensed photo by Dulcey Lima via Unsplash

Amazon affiliate links allow me to earn a tiny commission on any sales that result from clicking. Thank you!