Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

MAY 19, 2023

She talked about elevating engagement, including what’s going on in members’ heads during the six stages of member engagement. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Saving Money with Andrew ) What a story. .* – Do This, Not That! Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it!

Chicago 195

Chicago Certificate Marketing Content 195

NXUnite

DECEMBER 13, 2023

These mission-driven companies place purpose at the heart of their business strategies. At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Getting Attention The Google Ad Grant is a great marketing resource for nonprofits.

Software 130

Software Discount Tools Resources 130

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Presenter: Randall Rollinson, President, LBL Strategies. Membership survey. 1 CAE credit.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. No plan, no progress. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. 1 CAE credit. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

Blue Sky eLearn

FEBRUARY 18, 2021

Construct a communication plan to engage members. Assess your data to create a long-lasting strategy. These tips will help you engage your members with a fulfilling virtual experience that not only gives back to the community, but also grows their engagement within your association.

Organization 232

Organization Software Newsletter Tips 232

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. AI and event planning. Hear about newsletter best practices to increase engagement and curate outside content. Host: ASAE Tue 7/11 at 12 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Elevating Engagement

SEPTEMBER 6, 2023

Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved? Here Are a Few Ideas for You How Do You React to Negative Public Feedback?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Reid All About it

JUNE 26, 2020

Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Build a Sponsorship Strategy Focused on Monetizing Your In-Person & Digital Events. More info/register. 1 CMP credit.

Montana 370

Montana Conference Content Education 370

Higher Logic

FEBRUARY 28, 2019

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. It’s also a great way to determine your pain points when addressing your association’s event strategy.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

JUNE 16, 2023

Event planning. Is your event planning to-do list still up to snuff? Whether you’re new to the business or have been planning events forever, take a look at the post-pandemic event checklist put together by Impexium. Event marketing. But storytelling is hard to get right. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

OCTOBER 29, 2021

6% have no formal, documented strategy for their virtual conference. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Many associations have plans to revisit or implement a Diversity & Inclusion (D&I) strategy. Flexible work model.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

MAY 26, 2023

“To navigate change, companies need fear-free cultures of diverse people and mindsets led by leaders who continuously learn, incentivize and train for change and worship no sacred cows.” ― Rishad Tobaccowala Competing for members’ time. WBT Systems shares strategies for convincing people to commit time to their own professional development.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

JUNE 19, 2020

Inclusion strategy. If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership , says MemberSuite. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. More info/register.

Video 221

Video Conference Revenue Industry 221

Reid All About it

MARCH 15, 2019

Hear about strategies to make team members more effective, and make the planning workflow less stressful. Learn how to manage different personalities and get accountability, identify underlying sources of conflict, resolve conflict, and maintain productivity among all team members. Tue 3/19 at 2 p.m. CMP credit.

DC 150

DC Washington Denver Sacramento 150

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Intriguing. More info/register. Tue 6/2 at 1 p.m.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

APRIL 19, 2019

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Member Engagement Scoring.

DC 170

DC Washington Chicago LMS 170

Blue Sky eLearn

JULY 24, 2019

There’s a lot riding on your association’s next event, so how can you get the most out of it? . Every event-planning team struggles with this question. For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host.

Tips 201

Tips Software Recruiting Recruitment 201

Nimble AMS

FEBRUARY 3, 2022

These powerful programs contain nearly everything you need for managing your members, accounts, events and organization as a whole. You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. An AMS might include the following.

Tools 141

Tools Software System Library 141

MemberClicks

NOVEMBER 30, 2023

Let’s break down what this means for you: Marketing: Your role in attracting and retaining members is pivotal and hinges on your marketing skills. Member Communications: A big part of your success lies in how well you communicate with your members.

Association Management 52

Association Management Tools Tips Software 52

Reid All About it

MARCH 24, 2017

I’d like to think I’m a wise content marketer (but always learning) and I do have a sensible approach to SEO, much like Sonia Simone from Copyblogger who wrote this article. Sonia was the one who really hooked me on marketing, way back in my CBIA days. Mobile Learning: A Practical Strategy. A good teacher. 1 CAE credit.

North Carolina 150

North Carolina Technology Marketing Strategy 150

Protech

JUNE 13, 2023

For example, a small association in its first year of operating might just use a few simple spreadsheets and documents to track member engagement and plan meetings. Your association can send out more targeted, personalized communications that resonate with members, maximizing the effectiveness of your marketing efforts.

Software 52

Software Learning Management System Tools Association Management 52

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. Some associations are even enjoying “the most significant new member months in their history.”.

Survey 106

Survey Education Communications Marketing 106

Reid All About it

MARCH 30, 2018

If your organization has a free webinar or event coming up, please send me the link. Tue 4/3 at 2 p.m.* – Learn the Secrets of Better Member Engagement. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. I’ll be happy to feature it as long as it’s not product-centric.

Project 150

Project Resources Software eBook 150

Reid All About it

SEPTEMBER 25, 2020

He describes what attendees are truly seeking from an event—and it’s not a passive session-watching experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Hear about some major considerations for online engagement. More info/register.

Case Study 285

Case Study Content Montana Price 285

Higher Logic

APRIL 25, 2019

You can update information at any time and notify attendees instantly, ensuring a smoother experience in the event of a cancelled session or last minute location change. Despite all the hard work and event planning in the world, someone is bound to run into a hiccup with the logistics of their event registration.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226