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Building and Protecting Your Association’s Brand Is Vital

SCD Group

Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. Fortunately, the association did not have a “Cardinals event” but the brand reduction hurts nevertheless.

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Seen Elsewhere: Resources for Trend Scanning, Gaming, Productivity

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. It offers a daily or weekly newsletter as well as a database of ideas, trends, and innovations organized into more than 20 industry categories. 19, Houston, Assof of Fundraising Profs Conference.

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. The best are delivered in a free newsletter every Sunday and make for an inspired start to the week ahead. 19, Houston, Assof of Fundraising Profs Conference. ChangeThis. Blog Archive. Blog Archive.

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

In one of my volunteer roles, I contribute content for a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Following these posts has offered a rare behind the scenes look at the ongoing deliberations involved in producing a major event. 19, Houston, Assof of Fundraising Profs Conference.

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Jeffrey Cufaude, Idea Architects: People Are Starved for Real.

Idea Architects

After being fed an unsatisfying buffet of assorted workshop topics at multiple events, they still hunger for deep learning, the kind of learning that actually changes mindset and behavior and produces demonstrably improved results. 19, Houston, Assof of Fundraising Profs Conference. Saturday, June 23, 2012. Blog Archive. Blog Archive.

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Using Stories to Advance Your Strategy: Quotes and Questions

Idea Architects

i personally love their idea of the "six-word story" i signed up for their newsletter today, along with their tweets and facebook page. 19, Houston, Assof of Fundraising Profs Conference. Association and corporate meetings continue to tout networking as one of their primary benefits, yet the events demonstrate hardly any int.

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Jeffrey Cufaude, Idea Architects: Beware of Functional Fixedness

Idea Architects

Here is another home tour example that solved a common problem associated with many events. or is it a container of content, one that can yield blog posts, newsletter articles, video clips, Storify highlights, emailed takeaways, and much more? 19, Houston, Assof of Fundraising Profs Conference. Blog Archive. Blog Archive.