Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing eBook Newsletter 136

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Acquiring new members comes with upfront costs, especially those tied to marketing.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

AUGUST 11, 2023

The weekly list of free educational events and resources for the association community… Association community. I’ve always been an advocate of well-designed, interactive virtual events because many people don’t have the time or money to attend in-person events. Scientific society events. More info/register. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

Higher Logic

FEBRUARY 25, 2016

There are many ways to energize a community and bring in some fun, from creating exciting banners to hosting offline events. While they wait for their picture, hand out helpful marketing material with quick instructions for using the community that they can take with them. Step 5: Make Your Logo Visible. Step 6: Community Ambassadors.

Handbook 120

Handbook Library Directory Conference 120

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Connect with fellow event professionals from across the globe. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Engaging members with ticketed events can bring in event revenue (as well as other streams!) The solution? Implementing proactive member engagement strategies! Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

JANUARY 5, 2024

The weekly list of free educational events and resources for the association community… Reflection time. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Predictions for 2024.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

SEPTEMBER 22, 2023

The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Make sure you go through this list before making any decisions about recording upcoming events.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. Scientific society events. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

Aaron Wolowiec

JANUARY 31, 2016

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. In a coffee shop with lots of noise or in a quiet, library-like setting?

Michigan 100

Michigan Content Certificate Library 100

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. These digital events share insightful perspectives on pressing issues, innovative solutions, and emerging trends. They strive to invest in ideas that can make a true impact.

Software 130

Software Discount Tools Technology 130

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Tony Rossell at Marketing General Inc. Providing resources to chapter leaders.

Video 285

Video Social Media Washington DC 285

Expo Logic

FEBRUARY 18, 2020

The Event Tech Group launches new, comprehensive website encompassing the integrated suite of event management solutions. The Event Tech Group by Community Brands, a global event management software and service provider, announces the launch of their new, comprehensive website, eventtechsoftware.com. Event Resources.

eBook 36

eBook Library Event Planning Software 36

Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts. How Did You Market the Champion Program?

Team 149

Team Marketing Case Study Products 149

Expo Logic

DECEMBER 18, 2018

Chatbots have become one of the hottest new trends for events and are a great solution when looking for ways to reach your attendee’s easily, answer their questions about your event, and engage with them on-site. Here are the results: 70% of attendees engaged with Betty during the event. million different ways.

Los Angeles 47

Los Angeles Technology Florida Library 47

Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Associations Now

MAY 26, 2017

You want attendees to leave your events feeling energized and ready to put what they learned to use. You need to think beyond the actual event. You need to think beyond the actual event.”. For instance, you can curate the best content from the event. You could go the route of the Public Library Association.

Conference 97

Conference Library Video Content 97

Reid All About it

DECEMBER 7, 2018

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

DC 186

DC Washington Library Tips 186

Higher Logic

MAY 29, 2020

Where community fits in: Deepen member relationships year-round , not just at meetings or events. Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Find out more below.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Nimble AMS

FEBRUARY 3, 2022

From managing members to organizing events, there’s no shortage of work to do. Whether you’re looking for tools for accounting, event management, fundraising or something else in your operation, we’ve got you covered. Event management: Plan, communicate and take registrations for your events.

Tools 141

Tools Software System Library 141

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Virtual learning strategies. More info/register.

San Diego 259

San Diego Strategy Conference Innovation 259

AssociationChat

JUNE 7, 2022

Gain access to our curated online library of timely and downloadable content on more than 5 critical topics. Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. Transformation is Coming in the Association Management System (AMS) Market. Curious about the type of content available?

eBook 52

eBook Case Study Library Analysis 52

Higher Logic

FEBRUARY 27, 2018

Each community has its own discussions, email, and resource library filled with relevant content. Teams now post business information, such as meeting notes, in community discussions, or upload documents to file libraries instead of using email. Individual Communities for Individual Brands.

Kansas City 180

Kansas City Library Kansas Team 180

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools Report eBook Learning Management System 258

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . The internet has revolutionized the way we consume content.

Content 107

Content Strategy Library Newsletter 107

Higher Logic

MARCH 6, 2018

Hold quarterly Ask-Me-Anything (AMA) events. Then move up to more time-consuming activities like writing articles, hosting regular events (such as AMA chats), and even mentoring a few of your members. Do they want to know more about trends in the market and what your members want? Do they want to welcome new members ?

How To 266

How To eBook Software Library 266

Expo Logic

DECEMBER 18, 2018

Chatbots have become one of the hottest new trends for events and are a great solution when looking for ways to reach your attendee’s easily, answer their questions about your event, and engage with them on-site. Here are the results: 70% of attendees engaged with Betty during the event. million different ways.

Los Angeles 28

Los Angeles Technology Florida Library 28

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. You could also miss out on other sources of revenue, like event revenue, if your registration process isn’t digitized and simple.

Membership Management 52

Membership Management Software Directory FAQ 52

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Don’t rely solely on your volunteer leaders for information about market needs. Is there a segment of the market they’re not serving?

How To 202

How To LMS Video Class 202

Associations Now

DECEMBER 18, 2014

There’s an association for nearly everything, and we all know associations love events. Social media is now a given at conferences, with attendees using dedicated social media platforms to tweet, pin, and record event highlights. Event planners emphasize location for a reason. Libraries in the Center Ring.”—an

Review 40

Review Conference Minneapolis Library 40

Aaron Wolowiec

MAY 10, 2016

One of the best benefits of attending professional events is networking – whether face to face or via social media. And it often starts before an event. Personally, before I attend a conference, I search Twitter for the event’s hashtag to engage in conversation and “meet” colleagues. Access to presentations and other content.

Social Media 100

Social Media Library Case Study Communications 100

Associations Now

DECEMBER 11, 2019

In a variety of fields—from offbeat holidays to federal events to rising supplements—2020 is going to be a major point of change and attention. We’re now a fifth of the way through the century, and a lot of big events are coming up next year—and associations big and small are getting ready. And 2020 is by no means an exception.

Library 98

Library Maine Industry Course 98

Higher Logic

FEBRUARY 27, 2018

Each community has its own discussions, email, and resource library filled with relevant content. Teams now post business information, such as meeting notes, in community discussions, or upload documents to file libraries instead of using email. Individual Communities for Individual Brands.

Kansas City 136

Kansas City Library Kansas Team 136

Associations Now

NOVEMBER 18, 2019

A few of these recorded stories will then be archived in the Library of Congress. Now, playtime memories could earn a spot in the American Folklife Center in the Library of Congress. The Toy Association is asking members to share their favorite toy stories. Toys are for more than play: They bring people together.

Press Release 63

Press Release Library New York Project 63

Elevating Engagement

SEPTEMBER 6, 2023

Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

Newsletter 52

Newsletter Case Study Member Engagement Library 52

.orgSource

DECEMBER 26, 2022

With the introduction of culture to a digital environment, we saw interpersonal dynamics in a new light.orgCommunity , our professional development and networking organization, was thrilled to host two in-person events that brought people together to explore those themes and discuss significant issues that emerged from our post-pandemic experience.

Technology 88

Technology Review Innovation Library 88