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Personalize the Member Experience, Increase Retention

YourMembership Blog

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Remember that newsletter I referenced? So every month, I jump into Constant Contact to look at stats.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Remember that newsletter I referenced? So every month, I jump into Constant Contact to look at stats.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. If you don’t have someone on your team with user experience (UX) or user interface (UI) design chops, consider hiring or consulting with an expert so your website and online community really glow. If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it.

Do Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)

Higher Logic

But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation. If members feel engaged in both the organization and their own experiences with your organization, then everyone benefits.

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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Dues revenue most commonly comes in as annual payments from organization members. Advertising or sponsored articles in your print magazine or e-newsletter.

What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Following on from my blog “ Top 5 essentials for your membership marketing strategy ” , I outline my thoughts here on how to develop a strong membership marketing plan that links back to your marketing strategy and helps you to grow your membership. Events. Social media: Go where your members are. – “The member experience”.

Daily Buzz: The Subtle Power of Inbound Marketing

Associations Now

When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog.

CXPA Elevates the Customer Experience with Community

Higher Logic

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. The organization aims to increase both impact of visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected industry standards. It was time to reevaluate the community experience.

Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. It’s the same shopping scenario for prospective association members looking for education, professional connections and development. What valuable experience are you offering to members who join your association?

Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Too often, associations think of their technology solutions from too narrow a perspective: How can my AMS more effectively manage my member data, or, how can my career center help me provide increased member value? membership growth, event attendance, certification enrollments).

What to Do When Your Members Hate Technology

Socious

It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. You’re worried your members will hate it. More Members Are Using (and Enjoying) Technology Than You Might Think.

Association Brain Food Weekly: 6.5.20

Reid All About it

The weekly list of free educational events and resources for the association community… What a week. Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. MemberSuite says, “The virtual conference is where the attendee experience begins, but not where it ends.” Even better, check out the attendee resources to get a feel for the experience—particularly, the orientation video.

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On Becoming the Netflix of Associations

Association Success

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey. This translates to the core primary outcome for all of us on staff: member and customer retention.

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6 Tips to Improve Your Association’s Management with Data

Fonteva

When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. By examining your association’s member data, you can pinpoint the specific areas where your efforts are making an impact, or not. This holds true whether it’s your member engagement efforts or your internal operations. in Marketing and an M.B.A

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What is an AMS System? Your Association Questions, Answered

Fonteva

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. Without some sort of management software solution, your association doesn’t have the right resources and tools to consider more pressing matters and long-term goals, such as increasing membership retention and event attendance. The best AMS system solutions will offer your association: Event management tools.

Daily Buzz: How to Explain Mistakes to Members

Associations Now

How you handle talking about those mix-ups can pave the way to better member relations. And when they do happen, it’s important to be transparent with members about the error—and how you’re going to fix it. Sure, there’s no easy way to say “We messed up,” but acting swiftly and owning up to the problem can establish more trust in your member relations. But if it was something that caused a bit more of an inconvenience to your members, then an explanation may help.”

Top Tips From 2018 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. As you may know, the weekly Membership Hack column highlights great ideas from associations for maximizing time, money, and other resources while delivering outstanding value to members. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns.

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Solutions for Your Membership Conundrum

Association Adviser

Delivering the right value to the right members at the right time. Members tell us we’re sending them too much. The same members tell us they never know about events, professional development opportunities or other benefits to which they’re entitled. There’s a disconnect between why young members join and why associations THINK they join. . Mentoring programs benefit members at all career stages. In our industry our members are going from 5 a.m.

What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). Younger members are not necessarily your most tech-savvy members. But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. Stock Market #. Our [members] are already ahead of the curve, and I have to be ahead of them.”

Texas 105

Association Brain Food Weekly: 6.22.18

Reid All About it

The weekly list of free educational events and resources for the association community… If you’re into association publishing and/or communications, follow the hashtag ( #AMPAnnual18 ) for Association Media & Publishing’s annual conference next week, Monday – Wednesday.