EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Engaging members with ticketed events can bring in event revenue (as well as other streams!) The solution? Implementing proactive member engagement strategies! Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

ISAE

JANUARY 31, 2024

Auction Planning: 5 Steps to Master Event Preparation You’re likely familiar with the planning chaos before a fundraising event like an auction: your team is scrambling to polish off details, items seem to be missing, and you’re in the midst of trying last-minute strategies to drive more registrations. Market your auction.

Team 52

Team Software Event Planning Social Media 52

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. Newsletters. shares 15 ways to improve your newsletter content and delivery. Learning business. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 28, 2022

The weekly list of free educational events and resources for the association community…. Crafting an event experience. Event Farm describes two different approaches to crafting event experiences that will wow your attendees and help you achieve business outcomes. Here are the educational events scheduled for next week.

Newsletter 195

Newsletter Survey Team Software 195

Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. If you don’t know, FIND OUT! Customer Service! Little Things Mean a Lot!

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Open Space events. Curated reading lists are the best, right? Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JANUARY 21, 2022

The weekly list of free educational events and resources for the association community…. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Event trends.

Survey 195

Survey Newsletter Price Technology 195

Association Analytics

MARCH 13, 2024

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? an invite-only event or scholarship-based subgroup), or are at the end of your membership journey (i.e. a webinar for executive-level members).

Review 169

Review Member Engagement Process Examples 169

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Publications. Governance issues.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Here’s one from MemberSuite: your virtual events have value so stop making them free. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Virtual conference pricing.

Certificate 370

Certificate System Dallas Price 370

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Deepen member relationships year-round , not just at meetings or events.

Social Media 254

Social Media Tools Member Engagement Revenue 254

NXUnite

OCTOBER 4, 2023

Pair your campaign with exciting events: Consider hosting your peer-to-peer fundraiser alongside an event to increase engagement, such as a walk-a-thon , an online silent auction, or a livestreamed panel with members of your team who can discuss your cause in detail.   Happy fundraising!

Social Media 130

Social Media Proposal Newsletter Process 130

Reid All About it

JUNE 25, 2021

The weekly list of free educational events and resources for the association community…. Casey Gale at PCMA Convene writes about two associations that tweaked their plans for a second year of digital events. Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? Quick hits.

LMS 361

LMS Revenue Tips America 361

Reid All About it

JULY 24, 2020

The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Virtual event challenges. Virtual event data.

Montana 259

Montana Revenue Case Study Conference 259

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. So, how do association marketers speak to young members and get them to lean in? Create and promote a series of networking events as a way for young members to casually meet with other professionals from their industry.

Tips 98

Tips millennials Newsletter Recruiting 98

Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Julie Frey, APR, CPRC. Expand your network.

Recruiting 60

Recruiting Recruitment Florida Certificate 60

Reid All About it

JANUARY 15, 2021

The weekly list of free educational events and resources for the association community…. The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. ASAE Gold Circle Awards.

Innovation 359

Innovation Las Vegas Communications Education 359

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Reid All About it

MARCH 19, 2021

The weekly list of free educational events and resources for the association community…. Chapter events. Billhighway talked to Aaron Wolowiec, CAE, CMP, of Event Garde about his outlook for chapter events this year and what chapters should consider before deciding to return to in-person events. Quick hits.

LMS 370

LMS Nashville Strategy Video 370

WBT Systems

JULY 31, 2018

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Important info about tonight's event. That is not always the case.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Here are the educational events scheduled for next week. Online education revenue. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Higher Logic

JANUARY 3, 2020

Online communities bookend your customer reference program by allowing you to both identify and recruit strong customer advocates , as well as connect prospects and customers in the community for a positive and authentic reference experience. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ).

eBook 194

eBook Products Tips Tools 194

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. How are they branding and positioning themselves in the market? These should be identified and prioritized in order of value to members.

Discount 52

Discount Price Sample Marketing 52

Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. These goals can impact the way your association promotes the online community during recruitment. Networking events. Volunteer committees.

Committee 52

Committee Newsletter Social Media Technology 52

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. If you’re really looking to strengthen your partnership, consider co-hosting an event for your members! An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

Strategy 157

Strategy Social Media Discount Newsletter 157

Associations Now

OCTOBER 26, 2018

Once a week, an email newsletter profiles a different ACMP chapter. At the bottom of the newsletter, members click a link to take a four-question quiz about the chapter. The quiz both promotes chapters and helps members feel connected, says Adrienne Fierro, director of marketing and communications. What’s the bonus?

Newsletter 82

Newsletter Recruiting Recruitment Conference 82

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. If you’re really looking to strengthen your partnership, consider co-hosting an event for your members! An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

Strategy 150

Strategy Social Media Discount Newsletter 150

Reid All About it

APRIL 12, 2019

The weekly list of free educational events and resources for the association community… If you’re at the digitalNow conference next week and see me wandering around, please let me know you read Association Brain Food, you’ll make my day, plus I’d love to meet you if we’re not already acquainted.

LMS 276

LMS Pennsylvania Innovation Education 276

MemberClicks

OCTOBER 24, 2023

This support network can be a big help in assisting you with industry challenges, staying up to date with changing trends, and doing well in competitive markets. We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success.

How To 52

How To Social Media Industry Recruiting 52

Reid All About it

JUNE 30, 2017

Your weekly list of free webinars and events for the association community… The latest cybersecurity threat rampaging around the world is a cyber weapon , not ransomware, says the CEO of security awareness training firm KnowBe4. The Power of Live: How Data Driven Planners Are Driving Event Success. 1 CAE credit. Duration: 1 hour.

Chicago 153

Chicago DC Washington LMS 153

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. Direct them to online resources, such as your calendar of events, career center, and online learning courses. You have new members.

How To 148

How To Newsletter Examples Communications 148

Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects. You can peruse the full collection at your leisure by scrolling through the archives.

Tips 103

Tips Handbook Recruiting Recruitment 103