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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop? Disseminate event information with real-time updates.

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Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA’s daily digests and weekly community e-newsletter are popular with both lurkers and active contributors.

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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

If a member is halfway through registering for an event that you’d advertised in an email, but then dropped off without completing the registration, you could retarget the ad to them by displaying it on your website on their next visit. It frees us up to do other things.” – Kristin Wells, Events and Business Development Manager, MSCPA.

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The Top 12 Trade Association Websites in 2022

MemberClicks

Of course, site visitors can exit out of the pop up, and if they decide later on that they’d like to receive updates there is a section at the top of every page reminding their site visitors to get in on the newsletter action. Consider Your Membership Levels: Massachusetts Pharmacy Association. Why is this so vital?

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Is Now the Right Time to Add a Student Membership Category?

Associations Now

The Massachusetts Society of CPAs recently asked this question before it launched a free student membership category tailored to rising high school juniors and seniors considering careers in the accounting profession. “We MSCPA found early success with a dedicated student newsletter focusing on career development and networking.

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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. If your members are going to see ads, you may as well make sure you’re benefiting from it – and choosing what gets promoted.

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Association Brain Food: 5.6.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Host: Brandt Krueger, founder Event Technology Consulting.