Events Member Engagement Member Insights Member Research 
Smooth The Path
JANUARY 28, 2020
The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? Because survey fatigue is real.
Smooth The Path
NOVEMBER 6, 2016
Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.
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