Member Engagement Through Content Marketing


Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide.

3 Fresh Content Ideas for Your Organization's Newsletter


Newsletters are great for engaging your organization’s membership. But in order for your newsletter to effectively do that, the content must be: Valuable. Easily scannable (No one wants an overly-long email). Fresh.

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Member Engagement: When It’s Not You, It’s Them


We often talk about best practices for onboarding new members - sending them warm welcome messages, inviting them to meetings and events, providing them with valuable content, etc. But let’s say you’ve done all of that and you still can’t get your new members to engage with you.

Member Engagement Strategies: A Guide for Associations


Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop?

Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. On Thursday, July 26, at 2 p.m.

Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. As each day is ticked off, members see how far they’ve progressed and are encouraged to not break that string of successes. What habit or skill can you help members develop in 10 or 14 days?

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

Overwhelmed With Tracking Member Engagement? You’re Not Alone

Associations Now

A new report on associations’ membership-metrics practices shows strong desire but low success in measuring member engagement, and not a lot of strategic guidance, either. So, member-engagement tracking is a hot topic.

Gamification: member organizations play for keeps

YourMembership Blog

Businesses and organizations are using this tactic to create brand awareness and drive user engagement. By employing gamification, your organization can persuade members to engage and participate with more frequency and for longer duration.

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Supporters, members, and donors are the lifeblood of your organization or association. Needless to say, keeping them engaged is of paramount importance. Slipping engagement statistics can be a serious warning sign for your organization! Thank-You Events.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there.

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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

Member Participation, Volunteerism, and Contribution are Declining

Smooth The Path

Today it is harder to engage a member than it was ten years ago. Ten years ago it was harder to engage a member than it was ten years before that. Why is member engagement becoming so difficult? Related: Hidden problems that seriously erode member engagement.

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. As members engaged, the community gained traction.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? You have more engagement with your customers/members. You can try to engage your customers or members, but everyone else is also there.

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Advocacy or Business Outcomes?

Potomac Core

Do members perceive these meetings as another Association “output” or as an opportunity to drive their business outcomes? Strategic Member Engagement. Members care about “outcomes” for themselves, their companies, their constituencies, and their customers ( [link] ).

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How Associations Help Under 30s with Career Growth


Today’s organizations are innovative, technologically savvy, and offer an incomparable list of member benefits. It’s a one-page pdf that associations can share on social media, post websites, include with emails, or feature in member newsletters. Member Engagement Growth

Building an Association Crisis Communications Webpage


crisis [krahy-sis] noun: a stage in a sequence of events at which the trend of all future events is determined. Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. Newsletter or RSS Subscription Option.

3 Features to Look for in an Online Community App [Research]

Higher Logic

So if your association or business wants to make engaging mobile users in your online community a priority, an app is the way to go. The app should be intuitive, making it easy for members and customers to learn how to use it quickly. Events.

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

or "Why am I being sent this email asking me to register for an event that I already registered for?". Segment email lists so that each member receives email that is relevant to them. They got rid of their Friday newsletters, instead sending emails at a time that better served their members. If a member opens an email on their phone and can barely read it, they won’t try very hard to see what your call-to-action is, let alone fulfill it. Everyone uses email.

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How to Create an Effective Welcome Email Campaign for Your Online Community

Higher Logic

It may get people to log in to your online community once, but it will do little for long-term engagement. In the case of your online community, a welcome email campaign introduces new community members to important content, contact information, and community activities.

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3 Ways to (Better) Showcase Members in Social Media

YourMembership Blog

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Showcase your members. Here are three ways you can help your members attract a larger audience: 1. Ask them to upload a picture to your events photo album.

3 Ways to Engage More Association Members in Your Online Community


Online member engagement falls into that category. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community.

Engaging Your Members Through Routine


Engaging with your members is tough - for a lot of reasons. But perhaps one of the biggest is the simple fact that members aren’t used to engaging with your association. Too often, that’s what members do.

How to Analyze Your Association’s Survey Data Without Losing Your Mind


It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. Surveys provide direct data and feedback from your members, many of whom are known professionals in their fields.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

America’s hiring again and associations and their members have reason to celebrate. They are engaged employees that are working somewhere else. That being said, 75% of your members are likely passive job seekers who aren’t looking, but would move for the right opportunity.

How to Make Sure Emails Get Through to Your Members


Sending emails without consideration to how they impact your organizations and your members is risky. Even worse, if your sender reputation is damaged, it can damage the sender reputation of members who receive and forward your email. Use merge fields with names (no Dear Member).

Association LinkedIn Pages: Best Practices


It is a powerful tool, especially for associations who want to reach members, legislators, journalists, and prospects. Having a robust LinkedIn association page isn’t enough, engaging current followers attracting new ones is key. Engage Followers: Be informative.

The Documents to Include in an Association Board Manual


Any association worth its salt should provide their board of directors members with a detailed manual. Board member contract / letter of agreement. List of all current board members: Bios of current board members and key staff. Roles of existing board members.

What to Do When Your Members Hate Technology


It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. You’re worried your members will hate it. More Members Are Using (and Enjoying) Technology Than You Might Think.

Better Member Retention From Frictionless Experiences Designed for Your Association

Smooth The Path

The rest of us need to design frictionless experiences wherever members interact with us, including: Intuitive member applications. Immediate access to behind-the-pay-wall member benefits upon joining. Quick response to members who call, email, or chat.

[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Broader Engagement. Good marketing delivers relevant content.

Personalize the Member Experience, Increase Retention

YourMembership Blog

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

Association Brain Food Weekly: 7.10.20

Reid All About it

The weekly list of free educational events and resources for the association community… You know what really gets under my skin and makes me crazy? Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly).

Association Brain Food Weekly: 6.5.20

Reid All About it

The weekly list of free educational events and resources for the association community… What a week. Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. Host: Liz King Events.

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4 Professional Services that Save Associations Time and Money

Higher Logic

A membership director also helps with event planning and updating the website, for instance. Instead of taking that risk, consider hiring a professional web designer or agency to create an attractive website that draws members and prospects in. Event Planning.

[UPDATE] Amid Coronavirus, ASAE Urges White House to Support Associations


In the letter, ASAE urges the White House to include tax-exempt associations suffering from event cancellations and reduced meetings attendance in any federal aid package. Download the 2020 Association Industry Survey Results >> Why Member Engagement No Longer Means Face-to-Face.