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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Related: 5 Steps to Create a Sponsorship Program That Increases Non-Dues Revenue. Read more: Why You Should Be Segmenting Your Members By Data Rather Than By Type.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Association income is typically into two broad categories: Membership dues revenue, also called subscription revenue.


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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members. Growing Non-Dues Revenue.

How to drive member engagement with Nimble AMS

Nimble AMS

Almost three quarters of associations are looking to increase non-dues revenue and develop and/or offer new benefits and services. ?. So how can you recruit, reach, and retain members to achieve these strategic goals? Increase member engagement. ?.

6 Ways Associations Can Improve Chapter Performance

Higher Logic

You just need to respect your chapters’ needs and empower chapter leaders – whether they’re volunteers or paid staff – to take initiative on projects that benefit both your association and chapters’ more localized members. For instance, your association may focus on events while some of your chapters choose to focus on advocacy. Their staff, volunteers and members may prefer to do things differently from your headquarters staff, but they can be just as effective.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? But communities built on social media and communities built on platforms designed for community serve different purposes, behave differently, and provide a different experience to customers, partners, or members. You have more engagement with your customers/members. You can try to engage your customers or members, but everyone else is also there.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The weekly list of free educational events and resources for the association community…. The deadline for ASAE members to apply for a judge spot is February 9, 2021. You’d think virtual events would be #1 on every “top posts of 2020” list. Host: Event Garde.

4 Professional Services that Save Associations Time and Money

Higher Logic

A membership director also helps with event planning and updating the website, for instance. If your staff doesn’t have experience in web design or enough time to devote to site architecture, content, and hosting services, you risk becoming part of that statistic. Instead of taking that risk, consider hiring a professional web designer or agency to create an attractive website that draws members and prospects in. Event Planning.

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Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Too often, associations think of their technology solutions from too narrow a perspective: How can my AMS more effectively manage my member data, or, how can my career center help me provide increased member value? membership growth, event attendance, certification enrollments).

Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. Here’s how a few of Avrin’s solutions can help associations strengthen their brand and increase non-dues revenue. It’s the same shopping scenario for prospective association members looking for education, professional connections and development.

Compare Association Membership Management Software Platforms


Leveraging a robust AMS system enables membership professionals to engage members and develop their association instead of focusing on mundane, repetitive tasks. Generate revenue. Simplify event and exhibit management. Member app. Online event registration and payment.

6 Tips to Improve Your Association’s Management with Data


When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. They may even see more consistent non-dues revenue streams!

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Association Brain Food Weekly: 1.8.21

Reid All About it

The weekly list of free educational events and resources for the association community…. The conference experience just stopped. Data-driven empathy is especially useful for understanding the ever-evolving needs, interests and aspirations of your members, customers and colleagues.