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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Where Associations Get Their Revenue Today. Association income is typically into two broad categories: Membership dues revenue, also called subscription revenue.

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6 Ways Associations Can Improve Chapter Performance

Higher Logic

You just need to respect your chapters’ needs and empower chapter leaders – whether they’re volunteers or paid staff – to take initiative on projects that benefit both your association and chapters’ more localized members. Generate Revenue through Digital Advertising.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? You have more engagement with your customers/members. You can try to engage your customers or members, but everyone else is also there. You can protect your members’ data.

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4 Professional Services that Save Associations Time and Money

Higher Logic

A membership director also helps with event planning and updating the website, for instance. If your staff doesn’t have experience in web design or enough time to devote to site architecture, content, and hosting services, you risk becoming part of that statistic. Event Planning.

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What Smart Associations Do Differently

Association Adviser

Younger members are not necessarily your most tech-savvy members. But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. Our [members] are already ahead of the curve, and I have to be ahead of them.” They can also provide new sources of sponsorship revenue and member leads by identifying trends in attendee behavior and content interests.

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Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. Customized member experience?