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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Press release titles should be relatively short,” Kane said. Release at an odd time. “

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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

Here are a few reasons you should leave your member newsletters to a human. Artificial intelligence has no place in an association-centric member newsletter. Ann Handley , chief content officer at MarketingProfs, says it best : “An email newsletter is the only place where individuals—not algorithms—are in control.” Handcuffed!

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. Here’s what we considered while reshaping our event. . I n a moment of crisis, innovation accelerates.

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Planning a Ribbon Cutting Ceremony: Your Essential Checklist

MemberClicks

A ribbon cutting ceremony is an event that’s focused on celebrating your organization’s milestones or publicizing a new achievement. Finally, make sure that your photographer is aware who that person is so you can get lots of photos beyond just the key ribbon cutting moment, as well as photos of other important people at your event.

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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

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Building Personas: Defining Your Audience

Higher Logic

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Set up Google Alerts for new content, and follow their social media accounts for constant updates, interactions, and events. Or at least better understand their motivations?

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

A calendar of events. Don’t limit announcements to your website or a newsletter. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets. Meeting icebreakers and informal social events are obvious activities. Financial statements.