Reignite Your Membership Recruitment Before It’s Too Late – Association Hustle Podcast Episode 223

Moery Company

The time to reignite your membership recruitment efforts is now. Listen in to this week’s episode for three things you should to to reignite your membership recruitment efforts. How do we reignite membership recruitment in our association?”.

Prepare for the Virtual Event Sponsorship and Membership Recruitment Surge – Association Hustle Podcast Episode 236

Moery Company

Are you ready for the incredible opportunities that are about to come to you with the surge in virtual events, sponsorships, and membership recruitment? Here are some examples of inventory that I’m seeing right now on virtual events: track sponsorship.

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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? we’re going to focus on two of the most common: online learning opportunities and in-person networking events. In-person events.

Recruiting members. and keeping them

Association Adviser

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members.

Certainty in Uncertain Times – Association Hustle Podcast Episode 238

Moery Company

If you don’t have a focused and skilled recruitment team, don’t expect a new member next year – period. You should also make sure that you have a team that is focused and is skilled in membership recruitment.

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Have you piloted a member recruitment campaign with a chapter?

Final Look at Lessons Learned During the Onset of the Pandemic – Association Hustle Podcast Episode 237

Moery Company

We’re focusing on sponsorships and membership retention, renewal, engagement, and recruitment with a look ahead of what’s next for associations. Zoom calls, webinars, e-newsletters, podcasts, video, and so much more. Membership Recruitment.

Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Increase event registration and participation.

Curating conference content to promote member engagement

Aaron Wolowiec

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. Whether during breakout sessions, informal hallway conversations, networking breaks, meals, receptions, keynote presentations, special events or on The Back of the Napkin (à la Dan Roam), we can all agree that learning takes place both inside and outside of the traditional classroom. On Thursday, July 26, at 2 p.m.

How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

” “You know, we really don’t need membership recruitment help. So, I’ve got a plan with a number of steps to ramp up sales when it comes to membership recruitment, membership renewal, and sponsorships. Membership Recruitment.

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An Association Sales Crisis ? Association Hustle Podcast Episode 233

Moery Company

Listen to this episode for a plan on how to ramp up sales when it comes to membership recruitment, membership renewal, and sponsorships. ” “You know, we really don’t need membership recruitment help. Membership Recruitment. Membership Recruitment.

It’s Time to Get Tough – Association Hustle Podcast Episode 232

Moery Company

The latest on what is happening in the association field regarding memberships, events, and sponsorships. Membership recruitment, engagement and retention will be – for the foreseeable future – the key revenue driver for associations. Membership Recruitment. Events.

Association Brain Food Weekly: 7.24.20

Reid All About it

The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Virtual event challenges. A huge help: journey mapping each event role. Virtual event data. Hybrid Events: What You Need to Know Now.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities.

How to Adapt, Change, and Pivot for Long Term Success – Association Hustle Podcast Episode 224

Moery Company

People continue to show up for their meetings and events. The coronavirus has disrupted meetings and events. According to ASAE the industry average for meeting and event revenue is somewhere north of 30%. Some organizations were lucky because their event was earlier in the year.

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Case Study: Membership Sales Success – Association Hustle Podcast Episode 222

Moery Company

There was intentional programming that put an emphasis on recruitment. ” They’ve made specific tactical changes to focus on membership recruitment and put together programs intentionally designed to recruit more members.

Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Event Planning Checklist. My volunteer leaders were struggling with the complexities of planning a small event for our trade association so I prepared this checklist to help guide them. Labels: Event Management.

How to Develop a Membership Plan – Association Hustle Podcast Episode 219

Moery Company

Identify the ten largest, or most strategic, companies that you would like to recruit in the next year. Develop a plan to utilize live and in person events or webinars. And, how are you going to utilize that for membership recruitment?

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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. Personalizing your newsletter content and approaching members differently is one of the key things you can do to boost engagement.

How Associations Help Under 30s with Career Growth


It’s a one-page pdf that associations can share on social media, post websites, include with emails, or feature in member newsletters. It helps associations navigate through the planning phase to implement an effective young professional member recruitment strategy.

Wise Words from the Corner Office

Association Adviser

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. I published an article in VSAE’s newsletter one time.

Speakers Required To Promote Your Conference In Social Media Must Follow FTC Endorsement Guidelines

Velvet Chainsaw

I’m being asked to blog on the event, create promotional videos, tweet about the event and more. Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Hold a Volunteer Appreciation Event. Somewhat more common than handwritten letters is a volunteer appreciation event at your annual conference. Start by promoting your event as an exclusive dinner or cocktail hour, with invitations for your top volunteers and their families.

Intangibles Sell, Too

The Membership Blog

We highlight the tangible benefits-the products (insurance, guidelines, technical documents), the services (newsletters, job listings) and the events (conferences, continuing ed programs), and then we mention the intangible benefits (networking, an industry “voice,” putting something back into the profession, etc.). Don’t be afraid to sell the intangible benefits of membership.

Wise Words from the Corner Office


They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. I published an article in VSAE’s newsletter one time. On being prepared for every scenario at an association event: Lori Kinsey, Meeting Professionals International, Northern California Chapter. But planners must be situationally aware about the meetings and events they plan as well.

6 Tips to Improve Your Association’s Management with Data


When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. Offer events that interest your members.

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Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter.

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7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

Online communities bookend your customer reference program by allowing you to both identify and recruit strong customer advocates , as well as connect prospects and customers in the community for a positive and authentic reference experience. When You Hold a Customer or Industry Event.

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Membership Hack: Chapter Trivia

Associations Now

Once a week, an email newsletter profiles a different ACMP chapter. At the bottom of the newsletter, members click a link to take a four-question quiz about the chapter. AMCP is using this period as an opportunity to recruit new members to join and play. “We

Four Reasons Your Marketing Team Needs Community

Higher Logic

theSkimm, a newsletter for women, has a strong recruitment strategy tied to their ambassador program -- Skimmbassadors recruit their friends to subscribe to the newsletter by hosting parties and making it more of a social outlet rather than a solo reading experience.

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, your organizations can offer each other: Advertising space in emails or newsletters. If you’re really looking to strengthen your partnership, consider co-hosting an event for your members! An e-book in return for a newsletter subscription.

Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips


Are they registering for events, forums and virtual happy hours? . The responses will allow you to map out several “career paths” t o share with your members based on their title, salary, top skills, relevant jobs, descriptions, course certifications, event registrations and more.

Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. In any event, as you are someone I greatly respect, I would love to see a post from you on what you believe are characteristics of a great consultant and what clients should look for when considering hiring one. Unleash the Power of Market Testing in your Membership Recruitment.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, your organizations can offer each other: Advertising space in emails or newsletters. If you’re really looking to strengthen your partnership, consider co-hosting an event for your members! An e-book in return for a newsletter subscription.

Association Brain Food Weekly: 6.30.17

Reid All About it

Your weekly list of free webinars and events for the association community… The latest cybersecurity threat rampaging around the world is a cyber weapon , not ransomware, says the CEO of security awareness training firm KnowBe4.

Membership Marketing on a Shoestring

Thanks For Playing

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc.

ASAE Reveals 2020 Gold Circle Awards Winners


E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. Membership Recruitment Campaign IPC; IPC Membership Recruitment Campaign. E-Newsletter.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Important info about tonight's event. Info on new events, using Instagram ??

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What to include in your membership marketing plan

Optimist Consulting

Events. Face to face: At stakeholder meetings, member events, or industry networking events. Advertising: In print media, inserts at events and online advertising. Use your members to recruit other members and act as ambassadors for your organisation.

Are you complacement?

Optimist Consulting

The recruitment sector was well served by REC , ARC and APSCo but that hasn’t stopped a new organisation the Institute of Recruiters being established and seemingly capturing members.