4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Live events continue to be a primary source of non-dues revenue that associations rely upon.

Got NDR (Non-Dues Revenue)?

Association Adviser

But again and again we return to our favorite annual conferences and events. For the third year in a row, live events received the highest overall rating (4.68 You’ve got to put your ego aside and reach out to other organizations for help with events and other NDR programs.

5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

Is your program effective at increasing non-dues revenue ? While conference and events tend to be the most common sponsorship opportunities, most associations have far more possibilities than they realize. E-newsletters and physical magazines. Sponsorship programs are tricky.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue.

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue

The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. Watch video of Gabriel Eckert discussing non-dues revenue.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”.

5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Having the right opportunities available to meet the needs of your potential advertisers is important to maximizing non-dues revenue.

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

Daily Buzz: Big Event Inception

Associations Now

How Bud Light somehow figured out a way to put on a music festival around the Super Bowl—which is already a pretty big event. Also: Diversify your nondues revenue sources. It’s big and risky, but big and risky is often what event planners need to stand out.

Is it time for an event sponsorships makeover?

Aaron Wolowiec

Do you have a three-tiered (platinum, gold, silver) event sponsorship offering? Is your sponsorship revenue stagnant or declining? If you answered “yes” to any of these questions, your exhibit and event sponsorship offerings may need a facelift.

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A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.

Did You Know: The Most Valuable Source of Non-Dues Revenue is Diversified

Association Adviser

Last month, we asked our readers: What are your most valuable sources of non-dues revenue? It’s not surprising that this group was cited as the most valuable source of non-dues revenue by half of our poll’s participants. Charity event funding/sponsorship.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Sarah Sain, Naylor Association Solutions.

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. With connected technology, you can drive greater revenue for your association.

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. With connected technology, you can drive greater revenue for your association.

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News Revenue Hub Expands as Journalism Membership Programs Grow

Associations Now

The News Revenue Hub has helped five news organizations raise more than $1 million in member-driven revenue. The News Revenue Hub launched last year, a project of the nonprofit news outlet Voice of San Diego. In some cases, local events for members sweeten the deal.

Look Beyond the Renewal: The Best Sources of Non-Dues Revenue

YourMembership Blog

As associations take on the pressures of the economy and increasing member demands, it becomes vital to identify and implement non-dues revenue opportunities to help ensure financial health. Newsletter and Publication Advertising.

Association Events Can Learn from Amazon’s Disruption Model

Associations Now

Association events are poised for change. As I listened to the speaker, I couldn’t help but think about association events. Every question Amazon asks seems to apply directly to our events: 1. But we are oversupplied with events competing for our attention.

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Ten Criteria for Vetting Event Technology Solution Providers (Updated)

Velvet Chainsaw

Over the past decade, there have been significant upgrades and newcomers in the event technology space. These solutions claim to increase revenue, streamline processes, drive attendance, improve the attendee experience, provide data/insight and/or deliver ROI.

When Your Superpower is Member Development and Revenue Generation: Tamela Blalock, CAE, CMP, DES

Association Adviser

We talked with Tamela about how she applies a sales mindset to membership growth, revenue generation and board development. weekly newsletters). I think of membership development and revenue generation as my superpower, and calibrate that superpower to the mission of my organization.

Did You Know? Associations Rely on Conferences, Partnerships and Continuing Ed Programs for Revenue

Association Adviser

This month, we asked readers what their most valuable sources of non-dues revenue are. The results were predictable but also surprising: Based on live events holding the No. 1 communication channel spot in our Association Communications Benchmarking Study since 2011, we were not surprised to see that the largest percentage of respondents (41 percent) said conferences and events are their most valuable source of non-dues revenue.

Turn Your Association Event Into an Incredible Content Powerhouse

Association Adviser

Is your association taking advantage of all the event-related content that your annual conference generates? Planning a large, industry-leading event can be quite the undertaking, and nearly every association knows that the months leading up to an annual conference can be a bit daunting.

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential.

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. Any entity can help you spread the word about your event. By Scott D.

Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. Ad revenue benefits your association by padding your operational budget and affording additional membership perks, staff benefits and programming.

The communications struggle continues

Aaron Wolowiec

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. As such, Naylor advises associations to develop specific events, communications and mentoring opportunities unique to this group. “In

$ocial Media: The next big revenue generator?

SocialFish

March 20, 2009 - #1691 - www.AssociationTRENDS.com Commentary $ocial Media: The next big revenue generator? By Lindy Dreyer and Maddie Grant, SocialFish, Washington We know social media can generate buzz, but can it generate revenue? Just like there is money to be made in any key engagement strategy – from face-to-face events and education to publications and magazines – so too is there money to be made from an online engagement strategy that is built around social technologies.

The communications struggle continues

Aaron Wolowiec

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. As such, Naylor advises associations to develop specific events, communications and mentoring opportunities unique to this group. “In

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

Reaching Out To Global Markets Through Meetings & Events. The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010.

THE ROLE OF ASSOCIATIONS IN THE EDUCATIONAL LANDSCAPE

Association Success

If we look at training for event planning, I know about places that are training the next generation of event planners with professors who aren’t actually planning meetings and events. We challenge them to make sense of the various communications we send or events we hold.

Did You Know? Video Livestream and Mobile Apps Among the Fastest-Growing Sources of NDR

Association Adviser

As we discussed last month , the subject of non-dues revenue (NDR) is top of mind with our readers. conferences events livestream video mobile apps non-dues revenue video By Association Adviser staff.

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How to Get Your Customers to Sell and Market for You

Socious

The program should keep customers involved by giving them opportunities to share their story by writing reviews, testing new products, attending industry events, or educating others in their industry on your solutions. Co-presenting at conferences and industry events.

[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Good marketing delivers relevant content.

Taking a Fresh Look at Association Sponsorships, Part 2

Association Adviser

This includes lanyards, newsletters, banners, website advertising, category exclusivity and more. Sure, we acknowledged them when we saw them in the community or at our events. Features Revenue association Bob Burris revenue sponsorships By Bob Burris.

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The Subjects Most Often on Association Professionals’ Minds

Association Adviser

In addition to our comprehensive surveys, we talk to readers and mine our newsletter and website analytics for clues. Non-dues revenue, career development, membership development and future/sustainability issues seem to be what’s keeping many of us up at night these days. Association Event Do’s and Don’t’s. Speaking Out About Employee Recruitment, Membership Retention and Non-Dues Revenue. Power of Non-Dues Revenue.

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. The best are delivered in a free newsletter every Sunday and make for an inspired start to the week ahead. Jeffrey Cufaude, Idea Architects.

What Smart Associations Do Differently

Association Adviser

“If you want someone to reference your website first, read your newsletter or sign up for a program when it’s convenient for them, a mobile site is essential,” said Kelly Donovan , team leader for online marketing at Naylor, LLC. As Association Services Group’s Samantha Tankersley explains in today’s issue , mobile conference apps can substantially increase attendee satisfaction at your live events. Hank Berkowitz, Association Adviser.

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6 Ways Associations Can Improve Chapter Performance

Higher Logic

For instance, your association may focus on events while some of your chapters choose to focus on advocacy. Event management tools such as calendars and calendar invites that can be sent to members via email. Generate Revenue through Digital Advertising.