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4 types of ungated content to create to engage your audience

Association Success

Many associations focus on big annual events, or reports that provide in-depth information several times each year. Not only can this content help your association stand out online, but it can also offer non-members a sample of the insights they’d gain by joining. Craft an engaging email newsletter. Take Aetna , for example.

Content 148
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Association Brain Food: 5.12.23

Reid All About it

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. But do you? Demystifying API.

Chicago 199
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Association Brain Food: 7.7.23

Reid All About it

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. AI and event planning. Fascinating times, right?

Tools 195
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Free Membership Can Be Risky

Smooth The Path

Perhaps the safer strategy is to consider free sampling rather than free membership. Similar to cheese on a tray at the deli, here are some ways associations can sample their benefits for prospective members to try and then hopefully buy. Sample Content. How Not to Sample. Treat the Decision-Maker.

Sample 79
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Association Brain Food Weekly: 2.17.17

Reid All About it

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150
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Meeting Professionals and Mental Health

Associations Now

I’m wondering if people drawn to be event professionals have a tendency towards depression. If I focus on a sample size of me and my friends, here is what I see: An overwhelming need for control. Imbalance with work and life, especially in the weeks prior to the event. I’m wondering if this is a pervasive issue in our industry.

Sample 75
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Association Brain Food Weekly: 2.17.17

Reid All About it

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150