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What Gets Measured Gets Better

Beth Kanter

I spoke to a group of nonprofit in Seattle a few weeks ago at Pyramid Communications who found the advice for taking incremental steps towards improvement very useful. For Resource Media’s blog and e-newsletter, I pay close attention to the posts that perform, try to isolate the secret sauce, and replicate those successes.

Seattle 28
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What Smart Associations Do Differently

Association Adviser

Seattle Seahawks. “If you want someone to reference your website first, read your newsletter or sign up for a program when it’s convenient for them, a mobile site is essential,” said Kelly Donovan , team leader for online marketing at Naylor, LLC. TiK ToK(Ke$ha). Rolling In The Deep (Adele). Super Bowl Winner.

Texas 60
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Are Your Creepy Pitches Spooking Your Supporters? Pitch Fail and How To Fix It!

Beth Kanter

newsletter subscribers, event attendees, one-time donors, monthly donors, etc) along the engagement cycle throughout the course of the year. Most people attend events because their friend invited them, not because they care about your cause. People at events spend a lot of time catching up with friends and catching up on email.

How To 28
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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

While I am no longer updating this list daily, I will continue to update this list with helpful links to news and resources I’ve found that could impact how association and events professionals make decisions as we look to the horizon. What Events Are Going Ahead Despite the Pandemic?

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

With almost daily announcements of conference and event cancellations mounting due to fears surrounding the coronavirus SARS-CoV-2 (that can develop into the deadly COVID-19 ), many association executives are wondering if their own conferences, special events, and Board meetings are safe.