Social Media Measurement: Hi Impact Task #6

Slice-Works

lySocial media measurement is your insurance policy coverage for opportunities and unanticipated events. While social media strategy lays out a road map for your success, no one can plan for everything. That’s why social media analytics are so important.

3 Ways to (Better) Showcase Members in Social Media

YourMembership Blog

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Turning over your social media platform to them is like a nice introduction from a mic. They can finally be heard over the noise of the social sphere.

Association Social Media: ASCD

SocialFish

Meet Tina Byland, ASCD’s Social Media Specialist! My role as social media specialist sits on the communications team here at ASCD. Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

Association Social Media: Independent Electrical Contractors (IEC)

SocialFish

2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Our communication team meets regularly and we discuss social media generally: are there any specific things coming up that should get posts?

Association Social Media: National Society of Accountants

SocialFish

2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Flickr and Tumblr serve as our main photostreams for different events, supplemented by photos on Facebook. weekly member newsletters.

Speakers Required To Promote Your Conference In Social Media Must Follow FTC Endorsement Guidelines

Velvet Chainsaw

I’m being asked to blog on the event, create promotional videos, tweet about the event and more. Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference.

Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. Stephen D. Rappaport.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

——————— In today’s interview, we’re talking to Melissa Zinder, Manager, Social Media & Online Initiatives at the National Business Officers Association! One feature we have found especially useful are Google+’s Events pages.

8 Tools to Curate Content for Social Media

SocialFish

Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. you can create newsletters with top content. Cool Social Tools Implementation

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Association Social Media: American Society of Civil Engineers

SocialFish

——————— Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

Social Media Roundup: Responding to Your Critics

Associations Now

How to address negative comments on social media. Plus: extend the value of your conference beyond the physical event. Learning to work with and respond to members and critics on social media is an art form. Think online updates, newsletters, and blog posts. (h/t

Social media offers innovative ways to reach out

SocialFish

This is a guest post by Ekaterina Walter, a social innovator at Intel and the author of “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ”.

Social Media Roundup: Thinking About Tiered Membership

Associations Now

Advice on switching to tiered membership, and more, in today’s Social Media Roundup. The post Social Media Roundup: Thinking About Tiered Membership appeared first on Associations Now

Experiments in Social Media

Guilt by Association

So we’ve decided to experiment with some social media tools for one of the Massachusetts Medical Society’s more popular and effective advocacy events. We have usually solicited them by letter, e-mail and newsletter. social media web strategy websites

Hot Association and Nonprofit Social Media Jobs This Week – April 5

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. We partake in regular collaborative events throughout the year and enjoy Friday afternoons off throughout the summer.

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop?

Social Media Roundup: The Potency of Expert Reviews

Associations Now

We all hope our events, publications, and outreach win over members, possible members, and the general public. Find out in today’s Social Media Roundup. The post Social Media Roundup: The Potency of Expert Reviews appeared first on Associations Now

How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth Kanter

The event is sponsored by Patagonia as part of their Corporate Social Responsibility program. I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. This is an example of “SMARTer Social Media.”

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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth Kanter

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

The communications struggle continues

Aaron Wolowiec

This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events. If you’ve been following this blog for the past five years (heck….even

Extreme trends or the new normal?

Aaron Wolowiec

Even my dentist has climbed aboard the social media bandwagon. Gone are the days of 10-page newsletters and here to stay are the days of SMS alerts. For example, ASAE Annual Meeting Daily Now will be blogging about the event. Are you embracing social media?

24+ Free Webinars for Nonprofits: October 2010

Wild Apricot

October 2010 is notable for the variety of topics in the free nonprofit webinars on schedule – both recurring events and special one-time opportunities for professional development. If you don’t find exactly the kind of training you’re looking for today, do check back here as the month goes on – any late-arriving webinar announcement will be added in the comments thread, below.

20+ Free Webinars for Nonprofits: September 2010

Wild Apricot

Tags: Non-profit technology General non-profit interest Fundraising nptech Marketing Best practices Volunteers E-mail marketing events Social networking case studies Non-profit Communications websites training Membership management Donor management webinar software social media newsletters

Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. Aggregate social media content.

Can An Association Grow Via Social Media? A European View

GlowGlobally

In less than four years, social media has gone from a trend to a well-established and widely used marketing and promotion tool. Social media platforms are ready to use and mostly free of charge. Which social media tools are being used by European associations?

The communications struggle continues

Aaron Wolowiec

This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events. If you’ve been following this blog for the past five years (heck….even

Cut through communication clutter

Aaron Wolowiec

But seriously…communication is a hard gig for most companies, especially with the advent of social media. Perhaps more problematic, however, is that very few associations employ social, mobile or video strategy. percent feel their social media teams are understaffed. “To

Turn Your Association Event Into an Incredible Content Powerhouse

Association Adviser

Is your association taking advantage of all the event-related content that your annual conference generates? Planning a large, industry-leading event can be quite the undertaking, and nearly every association knows that the months leading up to an annual conference can be a bit daunting.

Authors and Social Media: a recap of 12.15 #SMfastfwd

ChatterBachs

Scotia Systems ( @scotiasystems ) has put together an excellent recap of the 12.15 #SMfastfwd tweetchat on “Authors and Social Media” It is also well done visually. SMFastFwd – Authors & Social Media Discussion. On the 15th December, authors @shelisrael @pistachio @ASegar @robbinphillips @SalesLounge @DKRex and more assembled on Twitter to answer questions on Social Media. Be quick to react/respond to events.

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Any entity can help you spread the word about your event.

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. By Scott D.

A Few LinkedIn Tips for Associations

Cvent Association Tips

It is a fully fledged and very useful social media platform. Again, since association members are often more familiar with LinkedIn, it can be a great place to get them started engaging on social media.

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The makings of marketing mavens

Aaron Wolowiec

I was all things communications, media relations and public relations. Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. E-mail, event and content marketing are the top ranked tactics in terms of effectiveness.

Questions & Answers Regarding Writing Without B t

Higher Logic

Questions regarding specific industries: For a newsletter relating to government affairs and current events, what is the line to walk between using jargon for simplicity of language (e.g. How can these strategies for writing brevity be used to improve your writing for social media?

AE on the Verge: 3 Reasons to use only text in your e-newsletter

AE on the Verge

3 Reasons to use only text in your e-newsletter. Im sometimes asked why our association e-newsletter isnt loaded with a template, graphics, colors, and pictures. Check out what a heavily formatted and imaged newsletter looks like on a very small screen. We encourage members to take sections of our newsletter to redistribute to their clients/customers/others or into social media. A newsletter I've been receiving in text converted to a prettier format.

Editorial Calendar: Content Marketing Step 4

Slice-Works

Now it’s time to create the roadmap you’re going to follow to help you more purposefully share your content , sprinkling it with calls to action and tailoring it to events and news your stakeholders are looking for. We’re currently running a special offer on social media audits.

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. So YOUR need, alone, is not enough to get THEM to open and read YOUR newsletter. The Newsletter.

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership Blog

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. Yes, it’s trending right now in a lot of social media, but the ideas behind gaming dynamics and techniques are as old as human civilization itself. 8 ) Social CEOs: Why More Leaders Are Getting Virtual by Katie Bascuas. How social is your CEO?

5 Reasons Why Associations Should Use Vertical Video

GrowthZone

The use of smartphones (along with social media) quickly disrupted this fact. association’s blog articles, newsletters, and social media posts. SEE ALSO: November Social Media Post Ideas for Associations. Social Media Technology

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Association LinkedIn Pages: Best Practices

GrowthZone

Just like all social media, it may take some time to grow, but with consistency and patience, the results will come. social media #MondayMotivation posts. Include clear calls-to-action to bolster engagement: “Click here to register for our event,” etc.