How to Launch Your Virtual Event Sponsorship Program

Moery Company

One of the things that we’ve hear about from our clients is the desire to move some of their live event programming to virtual ones: webinars or live streaming sessions, to name a few. Or is it just a promotion of their brand during the event?

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Event Sponsorships Part Two: Research, Learn, and Teach – Association Hustle Podcast Episode 244

Moery Company

The next steps, after creating strategy and expectations for your virtual event sponsorship program, are to design the program. In that episode we covered things such as setting overall goals for the event. Sponsors will also have different expectations for a virtual event.

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How to Build a Virtual Event Sponsorship Program – Association Hustle Podcast Episode 241

Moery Company

Ninety percent of organizations will move to virtual events this year. Listen to this week’s episode to learn how to develop a new sponsorship inventory for virtual events to continue growing your non-dues revenue. Your meetings and events team are under a lot of duress.

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Daily Buzz: Ideas for Freshening Up Your Newsletter

Associations Now

Members are always looking for fresh content, and newsletters are a great place to provide it. Instead of a cookie-cutter approach to every newsletter, take time to make each one unique. The post Daily Buzz: Ideas for Freshening Up Your Newsletter appeared first on Associations Now

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop?

The Pandemic’s Effect on Association Membership, Events, and Leadership – Association Hustle Podcast Episode 227

Moery Company

On this week’s episode JP answers your most asked questions about membership renewals, events, and leading during a pandemic. There are exceptions, however, large events were struggling in terms of delivering valuable information and ROI to individual attendees.

Is it time for an event sponsorships makeover?

Aaron Wolowiec

Do you have a three-tiered (platinum, gold, silver) event sponsorship offering? If you answered “yes” to any of these questions, your exhibit and event sponsorship offerings may need a facelift. Here are five tips for growing your event sponsorship revenue.

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Interview with an Expert: Emilio Arocho, Director of Technology and Digital Strategy at FDLI

Blue Sky eLearn

Emilio Arocho is a Washington, DC professional with over a decade of experience empowering nonprofit organizations by allocating their modest resources towards mission-focused digital transformation strategies. As Director of Technology and Digital Strategy at the Food and Drug Law Institute (FDLI), he facilitates data-driven decision making across teams and tailors cloud architecture and business processes to anticipate and exceed stakeholder demands.

5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Fundraising campaign management tools allow you to create and track campaigns, accept online donations, and manage fundraising events.

Pros and Cons of a Virtual Meeting + How to Launch Your Own Virtual Sponsorship Program – Association Hustle Podcast Episode 243

Moery Company

Virtual event sponsorships are a huge topic for associations right now. Take a listen to this week’s episode as JP Moery discusses the pros and cons of virtual events and then takes a deep dive into what you need to do to launch your own virtual event sponsorship program.

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Prepare for the Virtual Event Sponsorship and Membership Recruitment Surge – Association Hustle Podcast Episode 236

Moery Company

Are you ready for the incredible opportunities that are about to come to you with the surge in virtual events, sponsorships, and membership recruitment? Here are some examples of inventory that I’m seeing right now on virtual events: track sponsorship.

A One-on-One Growth Strategy

Associations Now

That’s meant some retooling of NAFCU’s mix of meetings and educational events to make them speak more directly to the needs that members were raising. “We To that end, NAFCU revamped its daily advocacy newsletter to highlight just-the-facts content.

Member Engagement Strategies: A Guide for Associations

Fonteva

That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. It’s likely that you have developed a set member engagement strategy over the years. Events.

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Any entity can help you spread the word about your event.

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. By Scott D.

Case Study: Sponsorship Sales Success – Association Hustle Podcast Episode 221

Moery Company

Learn how The Moery Company helped a small event triple it’s sponsorship revenue in one year by applying those three steps. I want to tell you a real-life story about incredible growth at a small event. Again, small event but with good participation and good programming.

Daily Buzz: Advice for a Successful Email Strategy

Associations Now

E-newsletter guru Alex Lieberman , founder and CEO of the popular newsletter Morning Brew , offers these five tips for a successful email marketing strategy: Know who your members are. Understanding member needs will help determine the rest of your email strategy.

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Reaching Out To Global Markets Through Meetings & Events. As an association, where funds are prudently spent, it is important to invest in the right strategy that would allow you to grow.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. Remember that newsletter I referenced?

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. Remember that newsletter I referenced?

The New Association Hustle – Association Hustle Podcast Episode 242

Moery Company

President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. Check out our blog at moerycompany.com and subscribe to our weekly newsletter.

Bonus content: Event Garde e-News – May edition

Aaron Wolowiec

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). And Turnaround Management Association is using its NextGen strategy. Kristen Parker, digital content manager, Event Garde.

Turn Your Association Event Into an Incredible Content Powerhouse

Association Adviser

Is your association taking advantage of all the event-related content that your annual conference generates? Planning a large, industry-leading event can be quite the undertaking, and nearly every association knows that the months leading up to an annual conference can be a bit daunting.

Certainty in Uncertain Times – Association Hustle Podcast Episode 238

Moery Company

President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. The content can be built up over time to a big crescendo during a one- or two-day event.

Tuesday Buzz: Flip Your Email Strategy on Its Head

Associations Now

But what if we have this information-spreading strategy upside down? He suggests that instead of creating a standalone newsletter for your association’s blog, you use an email notification to drive readers to your blog. Trying to get some great video content at your next event?

Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Newsletter Distribution. How tight should you control your associations newsletter distribution? Most primary contacts will not pass along your newsletter. Newsletter Distribution.

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. So YOUR need, alone, is not enough to get THEM to open and read YOUR newsletter. The Newsletter.

Building Buy-In for an Online Community at Your Association

Higher Logic

Where community fits in: Deepen member relationships year-round , not just at meetings or events. Looking to personalize and target your email communications strategy to different member segments? Increase event registration and participation.

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.

Legal Issues That Are Important To Any International Strategy.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Legal Issues That Are Important To Any International Strategy. An article appeared recently in the ASAE Association Law and Policy section e-newsletter by Jefferson C. GrowGlobally.org.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Thank-You Events. Chances are you already make use of one or more of these tactics, but thinking of them as part of your broader member engagement strategy is the key to success. There are a few strategies you can use to promote it: Offer some of your eLearning content for free.

Using Stories to Advance Your Strategy: Quotes and Questions

Idea Architects

Using Stories to Advance Your Strategy: Quotes and Questions. Labels: questions , story , strategy. i personally love their idea of the "six-word story" i signed up for their newsletter today, along with their tweets and facebook page. Jeffrey Cufaude, Idea Architects.

A look back at 2015

Aaron Wolowiec

As Thanksgiving approaches, it’s time for us at Event Garde to reflect on the many things for which we’re thankful. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals.

Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

We were discussing their marketing and communication strategies for their event. I explained that a blog platform is worth considering as the home base or hub for the inbound strategy. It ranks higher than in-person events or webinars and behind email and social media.

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

At a time when many association events have been postponed or canceled and much of the workforce in our country is now remote, your association must find ways to communicate with your important stakeholders, share your valuable content resources, and connect people and businesses in a meaningful way.

4 Ways to Ensure Association Membership Renewal in 2020

Blue Sky eLearn

While you likely had to cancel or postpone upcoming events or activities, your association can still effectively engage its members and provide meaningful experiences—just in a different way. If your association has longevity, you should already have a dedicated email strategy.

A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Meetings & Events. GrowGlobally.org.

Webinar Sponsorships During Uncertain Times – Association Hustle Podcast Episode 226

Moery Company

President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. Or is it just a promotion of their brand during the event?