7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop?

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful.

A One-on-One Growth Strategy

Associations Now

That’s meant some retooling of NAFCU’s mix of meetings and educational events to make them speak more directly to the needs that members were raising. “We To that end, NAFCU revamped its daily advocacy newsletter to highlight just-the-facts content.

Is it time for an event sponsorships makeover?

Aaron Wolowiec

Do you have a three-tiered (platinum, gold, silver) event sponsorship offering? If you answered “yes” to any of these questions, your exhibit and event sponsorship offerings may need a facelift. Here are five tips for growing your event sponsorship revenue.

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Interview with an Expert: Emilio Arocho, Director of Technology and Digital Strategy at FDLI

Blue Sky eLearn

Emilio Arocho is a Washington, DC professional with over a decade of experience empowering nonprofit organizations by allocating their modest resources towards mission-focused digital transformation strategies. As Director of Technology and Digital Strategy at the Food and Drug Law Institute (FDLI), he facilitates data-driven decision making across teams and tailors cloud architecture and business processes to anticipate and exceed stakeholder demands.

Daily Buzz: Advice for a Successful Email Strategy

Associations Now

E-newsletter guru Alex Lieberman , founder and CEO of the popular newsletter Morning Brew , offers these five tips for a successful email marketing strategy: Know who your members are. Understanding member needs will help determine the rest of your email strategy.

Turn Your Association Event Into an Incredible Content Powerhouse

Association Adviser

Is your association taking advantage of all the event-related content that your annual conference generates? Planning a large, industry-leading event can be quite the undertaking, and nearly every association knows that the months leading up to an annual conference can be a bit daunting.

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Any entity can help you spread the word about your event.

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. By Scott D.

Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Newsletter Distribution. How tight should you control your associations newsletter distribution? Most primary contacts will not pass along your newsletter. Newsletter Distribution.

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. So YOUR need, alone, is not enough to get THEM to open and read YOUR newsletter. The Newsletter.

Bonus content: Event Garde e-News – May edition

Aaron Wolowiec

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). And Turnaround Management Association is using its NextGen strategy. Kristen Parker, digital content manager, Event Garde.

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. Remember that newsletter I referenced?

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. Remember that newsletter I referenced?

Tuesday Buzz: Flip Your Email Strategy on Its Head

Associations Now

But what if we have this information-spreading strategy upside down? He suggests that instead of creating a standalone newsletter for your association’s blog, you use an email notification to drive readers to your blog. Trying to get some great video content at your next event?

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Reaching Out To Global Markets Through Meetings & Events. As an association, where funds are prudently spent, it is important to invest in the right strategy that would allow you to grow.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Thank-You Events. Chances are you already make use of one or more of these tactics, but thinking of them as part of your broader member engagement strategy is the key to success. There are a few strategies you can use to promote it: Offer some of your eLearning content for free.

A look back at 2015

Aaron Wolowiec

As Thanksgiving approaches, it’s time for us at Event Garde to reflect on the many things for which we’re thankful. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals.

Using Stories to Advance Your Strategy: Quotes and Questions

Idea Architects

Using Stories to Advance Your Strategy: Quotes and Questions. Labels: questions , story , strategy. i personally love their idea of the "six-word story" i signed up for their newsletter today, along with their tweets and facebook page. Jeffrey Cufaude, Idea Architects.

Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

We were discussing their marketing and communication strategies for their event. I explained that a blog platform is worth considering as the home base or hub for the inbound strategy. It ranks higher than in-person events or webinars and behind email and social media.

David Gammel's Web Strategy Report, Volume 2, Issue 3

High Context

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? That’s just what Kevin Holland at Air Conditioning Contractors of America did when he shifted a webinar series from individual registration events to a monthly subscription. You can download a white paper on these strategies here.) David Gammel's Web Strategy Report Archive

Legal Issues That Are Important To Any International Strategy.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Legal Issues That Are Important To Any International Strategy. An article appeared recently in the ASAE Association Law and Policy section e-newsletter by Jefferson C. GrowGlobally.org.

Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Event Planning Checklist. My volunteer leaders were struggling with the complexities of planning a small event for our trade association so I prepared this checklist to help guide them. Labels: Event Management.

[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Good marketing delivers relevant content.

Two Extremes Of Conference Content Capture: Bite Size Best

Velvet Chainsaw

Conferences that do this well have a content-marketing strategy that shares these nuggets via print publications, e-zines, newsletters, blogs, and social-media outposts. These can also be shared beyond the conference walls via your content-marketing strategy.

Serious Questions: Are associations dead?

Principled Innovation

Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. Unfortunately, even with this kind of focused effort, it is hard to escape the conclusion that some associations will die over the next decade and beyond, either because of a rapid and unrecoverable surge of market events, the irreparable harm inflicted by entrenched denial and nostalgia among leaders or some combination of the two.

Sample Strategy and guidelines for Group/Affinity Services

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Sample Strategy and guidelines for Group/Affinity Services. Further, they are encouraged to participate in and sponsor as many other [ASSOCIATION] events and projects as possible. Event Management. (1).

Editorial Calendar: Content Marketing Step 4

Slice-Works

When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. Keep in mind that this calendar needs to be fluid , so you can react unexpected developments to news and events.

Social Media Measurement: Hi Impact Task #6

Slice-Works

lySocial media measurement is your insurance policy coverage for opportunities and unanticipated events. While social media strategy lays out a road map for your success, no one can plan for everything. Is your marketing strategy translating to traffic and leads?

How to Get Your Customers to Sell and Market for You

Socious

The program should keep customers involved by giving them opportunities to share their story by writing reviews, testing new products, attending industry events, or educating others in their industry on your solutions. Co-presenting at conferences and industry events.

Member Retention through Communications

Association Adviser

Good shared several strategies for ensuring that the right information reaches the right members at the right time, including: Targeting different segments within your membership. Speak to them informally at your conferences and other live events.

Curating conference content to promote member engagement

Aaron Wolowiec

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. Whether during breakout sessions, informal hallway conversations, networking breaks, meals, receptions, keynote presentations, special events or on The Back of the Napkin (à la Dan Roam), we can all agree that learning takes place both inside and outside of the traditional classroom. On Thursday, July 26, at 2 p.m.

3 Ways to (Better) Showcase Members in Social Media

YourMembership Blog

Ask them to upload a picture to your events photo album. Interview them for an article for your newsletter. Social media gurus tell member organizations again and again – don’t make it about you, make it about them.

Free Membership Can Be Risky

Smooth The Path

Free membership might be a big win, or it can be a potentially risky strategy that can anger members or devalue membership. Perhaps the safer strategy is to consider free sampling rather than free membership. Conversely, these strategies do not work when we give away too little.

A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Meetings & Events. GrowGlobally.org.

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. Personalizing your newsletter content and approaching members differently is one of the key things you can do to boost engagement.

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program.