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Report: Targeted Emails Draw Higher Engagement

Associations Now

The findings were based on Higher Logic’s analysis of nearly 2 billion emails sent by approximately 1,500 associations in the United States, Australia, and Canada in 2022 and 2023. Dynamic messages also correlated to lower unsubscribe rates. You can be a lot more segmented.

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Association Brain Food Weekly: 11.20.20

Reid All About it

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Here’s one from MemberSuite: your virtual events have value so stop making them free. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Virtual conference pricing.

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Association Brain Food Weekly: 6.25.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Casey Gale at PCMA Convene writes about two associations that tweaked their plans for a second year of digital events. Would you like to subscribe to this newsletter? Here are the educational events scheduled for next week.

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing.

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A Quick Guide to Creating a Nonprofit Podcast: 5 Steps

Achieve

The latter number is predicted to reach almost 505 million by the end of the year, with over 100 million active listeners in the United States alone. For example, an individual in the nonprofit event planning industry might create a podcast on event-planning best practices, helping to build their audience and potential clientele.

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

While I am no longer updating this list daily, I will continue to update this list with helpful links to news and resources I’ve found that could impact how association and events professionals make decisions as we look to the horizon. What Events Are Going Ahead Despite the Pandemic? Adams, on the news show “Meet the Press.”