Association Navigator

SEPTEMBER 4, 2012

Hinge Marketing is a Northern Virginia-based firm specializing in marketing for professional services companies. That means positioning us as more of a thought leader, releasing off-the-shelf reports at least three times per year, bringing together industry experts with peers in panel discussions that complement our research results….

Resources 100

Resources Marketing Philadelphia Baltimore 100

Association Adviser

AUGUST 24, 2016

In an exclusive interview with ASAE President John Graham earlier this month, we learned that while mobile is a game changer and video is the new frontier, print media and live events continue to resonate with members of all ages and inclusiveness is the key to success. How do you develop a discipline around creating new ideas?

Los Angeles 60

Los Angeles millennials Class Video 60

Reid All About it

JANUARY 6, 2023

The weekly list of free educational events and resources for the association community…. Associations must address their renewed reliance on in-person events. COVID was a “black swan” event, says Cathi Hight. Associations and technology partners should keep this in mind when planning in-person events and user conferences.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Seven ways to boost your newsletter open rate. Here are the educational events scheduled for next week.

DC 50

DC Washington Content Education 50

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. in Alexandria, Virginia. Monday, November 15, 2010. Does it Make Sense to Hire a Consultant to help your Membership Marketing Team?

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? in Alexandria, Virginia. Subscribe through Your Reader. My Background. Tony Rossell.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 21, 2010

The goal of these programs is to get new members involved and participating in an organization’s events and services. So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. It is free event. in Alexandria, Virginia. Let me know if you want more information.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? in Alexandria, Virginia. Responses and effectiveness can be measured at each stage of the funnel: • What online ads, pay per click, or co-registration sites are the best sources for leads?

Social Media 40

Social Media System Price Survey 40

Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. It started going out ten weeks prior to the meeting and highlighted a different aspect of the event. in Alexandria, Virginia. Instead he refocused his budget and initiated three new techniques. My Background. Tony Rossell.

Content 40

Content Marketing Price Survey 40

Membership Marketing

JULY 17, 2012

You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. The mind shift that is important when thinking about renewals is that you are undertaking a campaign and not managing an event. in Alexandria, Virginia. We are entering another political season.

Marketing 40

Marketing Recruiting Recruitment Price 40