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Association Brain Food: 4.19.24

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter relations gathering. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.

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4 types of ungated content to create to engage your audience

Association Success

Many associations focus on big annual events, or reports that provide in-depth information several times each year. Craft an engaging email newsletter. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. A brief that compiles important health care information and events.

Content 148
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. These groups can include partners, contributors, affiliates, event attendees, learners, and more – and they can be a great source for new members. One example of thought leadership is this blog!

Strategy 169
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5 myths to avoid when marketing for associations

MultiBriefs

The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining. The National Association of REALTORS ® uses Facebook to share industry news, announce upcoming events, and promote the benefits of membership.

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Building Community With $1.50 Beer

Associations Now

How to achieve the next level of engagement at your event. Events are made up of individuals who happen to gather in the same place. It goes beyond finding your people and increases loyalty to the event. Have attendees contribute ideas with the goal of publishing a book or a white paper after the event.

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The Importance of Content Strategy for Healthcare and Hospitals

Arc 3 Communications

E-mail newsletters, blog posts, articles, white papers, and social media updates are all content examples that you can use to bring people to your healthcare location. Patient recovery stories, coverage of fundraising events, and other attention-grabbing topics will go a long way in driving donations.

Content 52
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Print is Alive and Kicking

Association Adviser

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. What does this mean for associations? There is more flexibility in the content we can produce with print versus digital content.

Georgia 62