Use Price Anchoring to Price Your Virtual Event!
Aaron Wolowiec
MARCH 30, 2021
Are you struggling with how to price your upcoming virtual event? If so, then this article is for you.
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Aaron Wolowiec
MARCH 30, 2021
Are you struggling with how to price your upcoming virtual event? If so, then this article is for you.
Aaron Wolowiec
AUGUST 6, 2021
After running virtual events for free or very low cost, the first thing that you want to focus on is raising the price of any virtual components that you're going to offer, whether hybrid components or purely virtual events. Here are some thoughts to help guide you.
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Aaron Wolowiec
SEPTEMBER 3, 2021
How do you raise the price of a virtual event when you did a free event or a very low cost event last year? Here are three key things that you need to include when communicating a price change, especially within the context of raising the price of a virtual event when you did one for free or low cost in the past year.
Association Success
MAY 20, 2020
As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events. How should I price my event? With that being said, pricing should follow the same concept. . “A What are the factors at play?
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
Highlights include: A comparison of how each authoring app handles key functionality, including interactivity, mobile design, accessibility, and more Important factors that impact the total price, such as integrations and support Learning trends that are most likely to affect your future needs, and more! Don’t miss this eye-opening event!
Forj
APRIL 22, 2021
If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee.
EventMobi: Association Events
JUNE 2, 2023
Event lead retrieval has evolved from sharing business cards to scanning QR codes. A comprehensive event tech solution supports your event’s needs in one place and makes lead retrieval a natural part of the event experience. With lead capture, the event organizer may or may not be involved in the lead collection process.
Raklet
MAY 8, 2023
Planning, organizing, and running an event successfully can be daunting, but this is where event management systems come in. The post Top 30 Event Management Software (Reviews + Pricing) appeared first on Raklet - All-in-one platform to grow your audience.
MemberClicks
JUNE 29, 2020
If you’ve hosted or are planning to host a virtual event in 2020 (or beyond), let me ask you.did you charge or are you planning on charging for attendance? Many organizations are reluctant because virtual events lack several of the components in-person events offer (face-to-face networking being a primary one).
EventMobi: Association Events
JUNE 21, 2023
Events are the lifeblood of nonprofits and associations. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person.
Eplys
DECEMBER 2, 2020
Event planners are often in charge of their event’s finances — which can be overwhelming at first, especially for those who don’t have much experience with managing money! That said, having a firm grasp on your event finances also gives you a lot of power and freedom. It all starts with your event budget and pricing.
NXUnite
MARCH 22, 2024
For event planners at an association, nonprofit, or other organization, investing in the right event management software can streamline many of your tasks, making your job easier. What is Event Management Software? Event management software is a tool that supports the entire planning process for your event.
Blue Sky eLearn
JUNE 23, 2017
Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Embrace Continuous Learning.
Association Success
MAY 20, 2020
As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events. How should I price my event? With that being said, pricing should follow the same concept. . “A What are the factors at play?
Velvet Chainsaw
JUNE 15, 2022
In other words, a sponsor’s ROI is subjective in nature, making pricing an inexact science. Pricing methodologies for sponsorship vary greatly. If you’re being charged with updating and optimizing the pricing and effectiveness around your conference’s sponsorships, use these five tips to guide you: Leverage competitive intelligence.
Blue Sky eLearn
MAY 4, 2020
During this Coronavirus crisis, many planned conferences are being transformed into virtual events. So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? How do you price your virtual events?
AssociationChat
APRIL 12, 2021
At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask about value and pricing. Well, not always pricing. The reason?
EventMobi: Association Events
OCTOBER 19, 2023
After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Ready to launch your membership campaign, but wondering where to start?
Eplys
JULY 8, 2020
If you’ve hosted or are planning to host a virtual event in 2020 (or beyond), let me ask you.did you charge or are you planning on charging for attendance? Many organizations are reluctant because virtual events lack several of the components in-person events offer (face-to-face networking being a primary one).
Crowd Wisdom
NOVEMBER 30, 2023
Pricing your continuing education courses can be tricky, but important, business. With 2024 quickly approaching, it’s crucial to determine your pricing strategy. We’re here to help you plan your New Year prices. Cost-based pricing Cost-based pricing is straightforward.
Association Adviser
AUGUST 6, 2021
Outstanding speakers are worth their price in terms of the benefits they confer on your event. We review common questions about event speaker compensation. The post How Should You Compensate Event Speakers? appeared first on Association Adviser.
Association Freak
APRIL 1, 2022
Reading Time: 3 minutes How to Get Membership Pricing Right Ever wondered how to nail membership pricing? Think about “The Price is Right” game show. Prices matter, but they can be tricky to pin down. Likewise, association pricing often feels like a guessing game. Is there room to increase prices?
MemberClicks
MAY 31, 2023
Your membership pricing is a crucial part of what retains and delights your members, while also attracting new ones. Finding that sweet spot in your membership prices isn’t easy. What is a Membership Pricing Model? What Are Popular Membership Pricing Models? The right membership pricing model is a personal choice.
Velvet Chainsaw
OCTOBER 26, 2023
For most business event professionals, rebuilding attendance and overall revenue is priority one. Business event professionals are also challenged to deliver net income to the bottom-line. Business event professionals are also challenged to deliver net income to the bottom-line. Event innovation often takes a back seat.
Associations Now
DECEMBER 16, 2018
And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. One is that the lack of a coherent pricing strategy risks alienating members.
Membersuite
MARCH 17, 2023
Don’t rely on member and attendee data collected before or during the pandemic to make event decisions. Members who faithfully went to events no longer can or want to. Members who once scoffed at the idea of virtual events are now asking for more. Use that data when planning and marketing events.
Reid All About it
APRIL 5, 2024
The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. Gamification at events. They describe strategies for applying game mechanics to influence attendee behavior , including incentives and technology that can help you achieve event goals. Dull new world.
Higher Logic
JUNE 4, 2019
Enter: Virtual events. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. Consider the following: Virtual events allow you to reach more people, as not everyone is able to travel to your annual meeting each year. How to Use Virtual Events to Promote eLearning Programs.
Higher Logic
JANUARY 3, 2017
"Anyone can come to our event." That’s what we tell ourselves - we the people who program and labor over our events. We don't bar anyone from joining the fun, and the only barrier may (or may not) be a ticket price or alcohol-related restrictions around age. Your events can send messages that truly say “all are welcomed.”.
Blue Sky eLearn
JULY 14, 2020
In order to continue attracting people to large virtual events throughout the year, we’ve come up with some tips to help attract attendees: . Offer Tiered Pricing . This will give you a better grasp on the number of registrants and if you need to step up your marketing efforts as you get closer to the event. .
Velvet Chainsaw
FEBRUARY 27, 2023
Credit: iStock Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Event venues are raising rates for basic services like electrical, internet, trash management and catering. Some of our clients are experiencing up to 30% increase in prices over 2022.
Reid All About it
APRIL 12, 2024
The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Scholarly events data. Ex Ordo looks at events data through the lens of the research lifecycle. Distraction is an occupational hazard for all of us.
GrowthZone
NOVEMBER 22, 2022
Many of our users share that they are enjoying the GrowthZone solution’s event management capabilities. Entry responses to the Success Competition relating to event management included: “Before ChamberMaster, our Chamber would mail everything out. The event module allows us to easily have attendees register and then invoice them.
AssociationChat
JANUARY 15, 2024
It’s about creating events that truly resonate with our diverse global community,” Laura Harvey, Ex Ordo ‘s Chief Customer Officer. Laura Harvey explains how the underlying content creation process for scholarly events is akin to plumbing – not the “sexy” part of a system, but necessary. You can listen to the episode on Spotify.]
Velvet Chainsaw
AUGUST 27, 2020
The harsh reality of an elongated recovery for the live events industry has settled in, as we wrote about back in March when we crafted the Event Recovery Food Chain. The pricing and margins that facilities and suppliers enjoyed in 2019 will not fly in a world where conference organizers are only realizing 70% of their revenue goals.
Velvet Chainsaw
MARCH 15, 2023
According to a study by the World Scholarship Vault , event planner stress levels are hitting a new high — the third-most stressful job in the world for 2023. Price increases. Annual conference budgets are usually finalized 12-plus months prior to the event. But things have changed. Can Vendors Be Part of the Solution?
MemberClicks
OCTOBER 18, 2022
Events are a great way to engage your association’s membership. If you’re hoping to use an event to land new members, there’s a few things you need to consider throughout the phase of promoting, planning, running and following up for your event. 2 types of member-building events. Non-members only events.
MemberClicks
MAY 25, 2023
Events are a great member benefit but can become a huge expense without proper planning. Unfortunately, there isn’t a way to run an event without some spend. Earning money from events First off, it’s important to remember that running events—although they cost you money—will actually earn you money, too.
Association Success
APRIL 11, 2020
Associations who recognize their bottom lines will take a huge hit from lost revenue they anticipated from their annual conference are rethinking their positions on event cancellation insurance. Future event cancellation coverage will cost more based on what’s happening now.”. Terrorism insurance is reasonably priced.”.
Reid All About it
NOVEMBER 17, 2023
The weekly list of free educational events and resources for the association community… Professional development trends survey. TopClass LMS shares lots of tips on increasing the value (and price) of your webinars. Host: Product Community *All events are online at Eastern Standard Time unless otherwise noted. Mentoring programs.
Blue Sky eLearn
JULY 24, 2019
For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. . Every event-planning team struggles with this question.
Association Success
MARCH 13, 2020
As the world grapples with coronavirus, the massive impact the virus poses to events, meetings and conferences as medical officials urge social distancing is reverberating throughout the association industry. . Note that LiveStorm does max out at 1,000 live attendees unless you speak with someone about enterprise pricing. .
SBI
FEBRUARY 1, 2022
With so many options out there, choosing a platform to host your virtual event can be an overwhelming task. In our experience, we have found that we most often choose between the following three virtual event platform options: “DIY” Option. Virtual Event Platform. The needs and requirements of each event are unique.
Old ClayBurn Association Management
MARCH 12, 2022
With live streaming, you broadcast your event to a global audience, so everyone can see what's happening in real-time. Whether you're hosting a conference, workshop, or another type of live event, live streaming can help you expand your audience! Why live stream an event? How many live event viewers do you expect?
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