Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions.

Video 285

Video Social Media Washington DC 285

Elevating Engagement

MARCH 31, 2023

I think it can, and let me illustrate by way of example. An outcome-based member message might look like this: To make completing your annual CE requirements easier, we have developed a learning library of over 75 titles. Both can be true.

Library 71

Library Course Examples Strategy 71

Associations Now

APRIL 6, 2020

A Library for Emergencies. Late last month, the nonprofit announced it would take its Open Library product, which allows users to borrow digital copies of books, and create the National Emergency Library. For its part, the archive says the open library fits under fair use and that authors may opt out.).

Library 123

Library Resources Social Media Examples 123

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. B2B content marketing predictions and trends for 2019.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Higher Logic

MAY 1, 2020

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Ask the speakers to share additional resources in the resource library that complement their presentation. This is access and connection.

Tips 293

Tips Library Tools Communications 293

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Procrastination.

Chicago 195

Chicago Certificate Marketing Content 195

Higher Logic

SEPTEMBER 27, 2017

Market Your App. Develop a comprehensive marketing plan that helps members get a better community experience by downloading your mobile app. Blog – Just like content marketing for a whole organization, you can use a blog to drive traffic to your website and inform your audience about your app. Market Your App… Again.

How To 159

How To Library Video Social Media 159

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. More info/register (ASAE Marketing Professionals Community). ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges.

LMS 266

LMS Member Engagement Education Revenue 266

Higher Logic

FEBRUARY 12, 2019

In our imaginary example, when you started using that new software, wouldn’t you have been happier if you were given a step-by-step approach to success and guided to all the resources you could access for future help and support? For example, at Higher Logic, we have a clear plan established for how customers move through the cycle.

Software 159

Software Process Tools Case Study 159

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. They strive to invest in ideas that can make a true impact.

Software 130

Software Discount Tools Technology 130

Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. For example, when a young person Googles “zoo college” the top organic search result is ZooCollege.com, which Baskin uses to educate the public and perhaps, create a pipeline for her unpaid volunteer program.

Strategy 100

Strategy Tampa San Diego Marketing 100

WBT Systems

APRIL 25, 2017

Here are a few strong examples: American Institute of CPAs. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Young Adult Library Services Association. Membership is open to U.S.

LMS 252

LMS Certificate Library Education 252

Higher Logic

MARCH 19, 2020

For example, will you run live or recorded sessions? Using a marketing automation tool, run automated campaigns to promote registration for your virtual event. Ask the speakers to share additional resources in the resource library that complement their presentation. How will you provide follow-up materials to participants?

Tips 316

Tips Library Revenue Software 316

Associations Now

AUGUST 23, 2023

In addition, 80 percent said that upskilling would help them stand out in the job market. She also suggests employers look at educational courses offered at nearby universities or public libraries that often have free online learning platforms. Professional podcasts are another great option,” Jessup said.

Strategy 98

Strategy Library Recruiting Recruitment 98

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%.

Strategy 130

Strategy Software Social Media Discount 130

HighRoad Solution

SEPTEMBER 25, 2020

Your AMS, your CMS, your marketing automation platform, and your email automation platform, just to name a few, all hold critical data. For example, you might want to export contact details from your AMS and import them into your email automation platform. So, for example, your AMS might be connected to a dozen other platforms.

Library 60

Library System Software Marketing 60

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Example: “X platform is cheap/free. For example, a tool that’s made for forums could be helpful for creating more interaction, but that’s not a true community. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Spark Consulting

JULY 5, 2017

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. Image found at the UNLV library site. Now that she’s here, you need to welcome her.

Library 170

Library Case Study Maine Communications 170

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Don’t rely solely on your volunteer leaders for information about market needs. Is there a segment of the market they’re not serving?

How To 202

How To LMS Video Class 202

Reid All About it

DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

JANUARY 15, 2019

Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have. With robust, accurate data, your buyer personas go from guesswork and suppositions to precise tools that will guide your marketing strategy and sales enablement process. Great data.

Software 136

Software Tips Survey Marketing 136

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . The internet has revolutionized the way we consume content.

Content 107

Content Strategy Library Newsletter 107

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools Report eBook Learning Management System 258

WBT Systems

JUNE 26, 2018

Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. For example, if a function you require isn’t available in the current release but is nearing the end of beta testing, you want to give the vendor an opportunity to explain that.

LMS 155

LMS How To Sample Proposal 155

Higher Logic

MARCH 6, 2018

Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. Are your executives expert networkers? Don’t See Value. This is, unfortunately, a common issue for online communities.

How To 266

How To eBook Software Library 266

Associations Now

MAY 18, 2017

The National Film Preservation Foundation, with the help of the Library of Congress, Internet Archive, and other film resources, has made more than 100 “sponsored films” freely available to the public through its website. Some of the vintage films were sponsored by associations. Some of the films make unusual claims.

Library 75

Library Louisiana America Resources 75

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. 1 CAE credit. More info/register. No talk is longer than 10 minutes.

LMS 266

LMS Revenue Education Strategy 266

Higher Logic

JULY 11, 2017

For example, a customer may ask a question about a product in your community discussion forums or visit product documentation in your file library. Email, even sales and marketing email, isn’t dead. You now know that your customer is researching the product and may be interested in purchasing it.

Revenue 189

Revenue millennials Library Products 189

Higher Logic

NOVEMBER 30, 2017

For example, a note signed by your CEO will be seen as more important than one from an entry-level employee. Marketing and Content Expert. If possible, choose a content creator who understands marketing strategies as well. Marketing skills can help further your customer community’s acquisition, retention, and advocacy goals.

Team 174

Team Video Content Library 174

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

DC 186

DC Washington Library Tips 186

Associations Now

MARCH 14, 2019

That means part of an association’s job in marketing its conference is to help interested attendees make the case to their bosses that the value they will get out of the event—and bring back to their colleagues—outweighs the cost. You may have convinced a potential attendee that she can’t miss your conference, but guess what?

Conference 95

Conference Discount Library Cost 95

Higher Logic

SEPTEMBER 21, 2017

Videos can be embedded in your discussion posts or uploaded into your file libraries, but make sure you have a variety of valuable content for people to consume. For example, you can turn a great video into a blog post in your community simply by transcribing the audio and cleaning it up with a good editor. Marketing Reminders.

Social Media 189

Social Media Software Video Content 189

Forj

JUNE 7, 2021

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). Rather than learners accessing content as it becomes available, learners always have access to a vast library of on-demand courses. Even further, should you invest in one?

LMS 91

LMS Library Course Learning Management System 91

Associations Now

APRIL 15, 2020

The new tool gives users the ability to animate static assets, use music from YouTube’s free audio library, and pick from a variety of customizable layouts to put together a six- or 15-second video. The tool is now one of many DIY solutions on the market for businesses looking to create their own video ads,” Perez says.

Video 66

Video Tools Library Social Media 66

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. Examples of the two pinup options. CONTRIBUTORS.

Marketing 64

Marketing Project Library Kentucky 64