Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Higher Logic

JANUARY 4, 2018

There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? If your community already does a great job engaging members , do you really need that functionality in your new AMS? At the most basic level, the number of people using software can affect pricing.

Technology 288

Technology Newsletter Software Tools 288

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Freestone

DECEMBER 12, 2023

A few examples of repurposing include: Breaking up long-form content into smaller more accessible packages. Social sharing is a must , and the right LMS will be able to serve all audiences your valuable content. Be sure to have separate pricing tiers for non-members who purchase your on-demand content.

Learning Management System 84

Learning Management System LMS Revenue System 84

Reid All About it

JANUARY 8, 2021

Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Content curation tips and examples to fill your editorial calendar. Building new norms.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

MemberClicks

MAY 30, 2023

Depending on your organization’s purpose, your ideal member profile, pricing, and benefits, some membership types may make more sense than others. Let’s explore different membership organizations, pricing models, member benefits , and how to decide what membership type is right for you.

FAQ 52

FAQ Price Discount Revenue 52

Rejuvenesce

APRIL 12, 2023

With members paying recurring fees, often monthly or quarterly, associations can better forecast their income and allocate resources more effectively. This financial stability enables organizations to invest in new initiatives, expand their offerings, and enhance the overall member experience.

Price 52

Price Revenue Member Engagement Resources 52

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! For example, after you host a fantastic event, you can give members a space to keep the conversation going!

Strategy 130

Strategy Software Social Media Discount 130

MemberClicks

OCTOBER 20, 2023

The price of your AMS depends on several factors: 1. Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2.

Software 52

Software Association Management How To Email Marketing 52

Reid All About it

MARCH 24, 2023

If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. Sponsorship strategy. Data-informed event planning.

Revenue 227

Revenue Chicago Leadership Education 227

Aptify

JULY 1, 2021

Identify and research the different segments of your target membership market – for example, students, early career, mid-career, executives, and professionals in transition. Your content then becomes the catalyst for converting website visitors into prospects (leads), and then, converting prospects into new members.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Aptify

MARCH 30, 2023

For example: How much will it cost if a percentage of your membership base leaves due to a poor member experience? The right membership software can help you provide a modern, convenient member experience. Are you juggling multiple systems, such as marketing, event management, and accounting?

Software 72

Software How To Membership Management System 72

ISAE

DECEMBER 11, 2023

For instance, when you raised the price of your hole sponsorships at your golf fundraiser, you raised an additional $2000 and onboarded an additional 10 new sponsors. For example, you can leverage solutions like these to improve efficiency, sourcing, and outcomes: Event management. You’re regularly pulling reports.

Nebraska 52

Nebraska Revenue Software Education 52

Reid All About it

APRIL 9, 2021

5 tips to attract and engage the next generation of leaders—excellent advice from members of ASAE’s Healthcare Community Advisory Committee. How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. Johnson Experience Marketing.

San Diego 370

San Diego Revenue Strategy Content 370

Higher Logic

MAY 2, 2019

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. How do I maximize its impact? Get creative.

Tips 136

Tips Revenue Case Study Content 136

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Disciple Media

SEPTEMBER 18, 2023

Monetization: Look for monetization options that support your business model, for example the ability to charge tiered subscriptions. Community engagement tools: Enhance member participation and engagement. Mobile app: Look for a platform that offers a white label mobile app to enhance your member experience.

Tools 36

Tools Price FAQ Member Experience 36

Reid All About it

SEPTEMBER 10, 2021

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns. More info/register.

Strategy 195

Strategy Content Education Tips 195

Higher Logic

NOVEMBER 29, 2018

According to the organization: “We offer tickets at different prices to allow participants to support Burning Man at the price level which is most appropriate for them. Each member has something unique to offer. In terms of finances, we don't always have the flexibility to change or lower our membership fees or product pricing.

San Francisco 267

San Francisco Price Guidelines Examples 267

MemberClicks

MAY 13, 2022

This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

Associations Now

OCTOBER 1, 2018

For example, if you’re trying to predict the success of a new conference, you can’t just look at past attendee ticket sales, apply the same strategies that it took to get there, and expect the same numbers. I consider "customized member experience" as the holy grail of association management. Let that sink in.

Analysis 71

Analysis Price Member Experience Revenue 71

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Reid All About it

SEPTEMBER 3, 2021

Mike Agron, Content Marketing Institute ). Becoming the Netflix for Your Association Members. Associations succeed when they inform, educate and inspire their members. Netflix is a great example of how focusing on content, use experience and value, combine to grow engagement, revenue and renewals. Wed 9/8 at 3 p.m.

Learning Management System 195

Learning Management System Education Technology Review 195

Higher Logic

JULY 13, 2017

Lifelong learning is a major goal for many people, so provide flexible eLearning options to help your members master new skills. For example, you could create an eCourse that teaches your members new software for their jobs. You can set prices for courses individually, or base them on membership tier.

Directory 249

Directory Tips millennials Certificate 249

Socious

DECEMBER 27, 2016

Nostalgia in Marketing and Engagement. Companies have been using nostalgia to connect with customers and members for years. A recent Forbes article highlighted a few great examples of nostalgia in marketing, such as a hashtag that swept across Twitter a few years back: #InThe90sIThought. Method #4) Blog Posts.

Social Media 100

Social Media Examples Discount millennials 100

Smooth The Path

JUNE 18, 2019

Surprised by the high price of registration and my estimated travel cost, I pressed delete. My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs.

Organization 108

Organization Member Engagement Member Experience Video 108

MemberClicks

AUGUST 1, 2023

Examples include clubs, hobby and interest groups and sororities. Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Include the time frame of the role, duties, benefits, time commitment and specific traits, skills or experience you’re looking for.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Protech

MARCH 30, 2023

Typically, these platforms include a member database and event management tools, and they can host educational resources, member-generated content, and message boards. To aid the business development side of associations, they may also include fundraising, e-commerce, financial management capabilities, and marketing capabilities.

Software 52

Software Association Management Directory Discount 52

Reid All About it

JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. You know it’s summer when all the ingredients for this veggie side are at the farmers market: a medley of summer squash varieties, red bell pepper, jalapeno, corn, basil and garlic. The Future of In-Person Events: Safer Event Experiences.

Montana 221

Montana North Carolina Review Member Engagement 221

Aptify

JULY 23, 2021

Translate technical terms in your presentation and supporting documents, and speak with the member’s perspective in mind. Make the connection between the software and member value (or association goals) as often as possible. For example, don’t talk about a membership database used by the membership department.

Proposal 72

Proposal Software Tips Membership Management 72

Reid All About it

JULY 14, 2023

Too many people, perhaps following the poor example of politicians and media, have forgotten how to do this respectfully. It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Customer/member personas. Change readiness.

Education 39

Education Price Tools Technology 39

GrowthZone

NOVEMBER 8, 2022

” Saundra Price Executive Director Tri-County Regional Chamber of Commerce ChamberMaster user. “We’re using GrowthZone to drive significant process improvements that make our member experiences remarkable and consistent. For example, the process to print monthly invoices is quick. But what is it?

Process 78

Process Directory Software Revenue 78

Association Success

APRIL 17, 2017

In answer to this question, we decided to use market segmentation tied to the career path. In reconfiguring our membership system, we have also adjusted price points for dues, with very low dues for students, the most expensive for the active, experienced professional, and lower again in the retirement stage of the career.

Price 94

Price Products Conference Course 94

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Nimble AMS describes how an online community can help your association attract, engage and retain members, and lays out a useful plan for launching and managing a community. Marketing oneself is important.

Price 43

Price Technology Strategy Software 43

Reid All About it

NOVEMBER 18, 2022

Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Key to this transformation includes embracing an ecosystem approach to software: use purpose-built tools, connected together, focusing on the member experience. Host: American Marketing Association.

DC 43

DC Education Technology Washington 43

Associations Now

MARCH 22, 2017

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership.

New Jersey 64

New Jersey Discount Detroit Certificate 64