If you’re not attending this year’s digitalNow in Nashville, Tennessee, take heart. You can keep tabs on the event, focused on smart innovations and ideas from the association and nonprofit world, in Today’s Social Media Roundup:

Where Members Are Actually Paying Attention

Today is DAY 2 at #diginow! We're looking forward to some great sessions from top Industry Leaders! @digi_now @FusionProd

— Aptify (@aptify) May 20, 2014

The digitalNow conference may have already begun, but it’s never too late to get current on the conversations and discussions taking place across social media. Centered on the #diginow hashtag,

DigitalNow’s theme for this year is “G.R.I.T.,” which stands for galvanize value and purpose; resilience; induce growth mindset; and tech adept. And though plenty has been covered so far, this morning’s keynote was of particular importance to association pros.

Mitch Joel, president of Twist Image, applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. We’ll let some of those who attended relay his advice:

Today's marketing challenge: It's a one-screen world. #DigiNow pic.twitter.com/q2nneB9OAE

— Bill Sheridan, CAE, CPT (@BillSheridan) May 20, 2014

@mitchjoel Think your website is marketing? #fail It’s your brand. Period. #diginow

— Sue Sedory (@SueSedory) May 20, 2014

The battle is with everyone in our food chain for a direct relationship with our customer. @mitchjoel #diginow

— Skip Falatko (@SkipFalatko) May 20, 2014

After all, how effective can your communication with members be if they never actually see any of it? (ht @Aptify)

Additions to the Social Media Toolbox

The Good, The Bad And The Useless: New social media features and the pros and cons for non-profits http://t.co/jg9My5GD27 #sm4np #assnchat

— Incline Marketing (@InclineMktg) May 20, 2014

Struggling to keep up with all of the new features of your association’s social media standbys? Incline Marketing provides a handy evaluation of some new options to add to your tool belt or to ignore entirely.

Twitter’s mute function, for example, serves as a double-edged sword, clearing out your busy feed but limiting your conversational opportunities.

“If you get into the habit of muting those you follow, you could miss out on great content, tweets about your organization, a post about an important issue your organization should address or a chance to interact with a post that highlights a member’s achievements,” Incline advises.

Meanwhile, one highly touted feature, Facebook’s “Nearby Friends” app, “may border on useless for many organizations,” and Pinterest’s Q&A feature could end up not catching on with audiences, in the same way a similar and defunct Facebook offering did. For the full rundown, see. (ht @InclineMktg)

(Fusion Productions/digitalNow)