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Newsjacking Offers Opportunities for Associations

SCD Group

David Meerman Scott “invented” the term newsjacking which he defines as “the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.” The weekend Wall Street Journal highlights a different example of newsjacking of the Oscar’s. This year, for example, Nebraska (the movie) star and Oscar nominee Bruce Dern received the best actor award and spoke at the “geezers dinner.”