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4 Ways to Optimize Your Association's Sponsorship Program

ISAE

For example, you might set a goal to raise $10,000 in sponsorship revenue for your convention and work directly with the sponsors to create a strategy for achieving both of your shared goals. For example, you can leverage solutions like these to improve efficiency, sourcing, and outcomes: Event management.

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Culture and Strategy are Two Sides of the Same Coin

Jamie Notter

There’s a lot being written about organizational culture “eating strategy for lunch,” and I certainly understand the sentiment. Most of us have heard about companies who might have chosen a sound strategy, but watched it fall apart because a dysfunctional or even contradictory culture got in the way. image credit.

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Did You Know? It’s Business As Usual For Associations’ Advocacy Activity

Association Adviser

Associations already involved in advocacy efforts know that a long-term strategy of sustained, targeted activity is best for enacting change. This is likely because changing or improving national policy is almost always more of a marathon than a sprint.

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Newsjacking Offers Opportunities for Associations

SCD Group

The weekend Wall Street Journal highlights a different example of newsjacking of the Oscar’s. This year, for example, Nebraska (the movie) star and Oscar nominee Bruce Dern received the best actor award and spoke at the “geezers dinner.” What other ways can you use a newsjacking strategy to benefit your association?

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Airlines, Private Companies Take Stab at Getting Around TSA’s Lines

Associations Now

But the strategy, which comes with a yearly membership fee, has proved controversial for some. And that’s created a shift in strategy: Now, private companies, along with the airlines themselves are trying to offer options to travelers. Alaska Airlines has used CLEAR’s biometrics technology for boarding passes, for example.