Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. Product A’s price point is $1,000 so you only sold 20 units of that product. However, Product B’s price point is $100, which means you sold 200 units of that product.

Revenue 320

Revenue How To Products Price 320

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Our panel will provide examples of microaggressions they have faced in the workplace. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association?

Certificate 266

Certificate Denver South Carolina Project 266

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Example Nexus email stream Why are we offering email services? Email can also fill a crucial gap in conversion and retention strategies where SEO leaves off.

Content 52

Content Strategy Marketing Social Media 52

Reid All About it

FEBRUARY 9, 2024

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Hear how the speaker’s team developed a price elasticity forecast. Leave with tools you can use today to build a strategy that best fits your organization. Data, AI and value propositions.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Associations Now

AUGUST 22, 2018

Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. The Price Is Right isn’t just a long-running TV show. Price too high, and you risk losing participants or consumers; price too low, and you risk missing out on additional nondues revenue. Want to Hear More?

Price 72

Price Products Course Revenue 72

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Hear how the speaker’s team developed a price elasticity forecast, share your own data modeling stories and learn from in-the-trenches experiences of your peers. Young member engagement. Member mobile app. 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

Associations Now

JUNE 5, 2019

ChargePoint, for example, is more heavily focused on AC charging, while a smaller competitor, the EVgo Network, dominates the DC fast-charging category. There will be flexible pricing products; embedded programs, Electrify America membership, and also pay at the station,” Electrify America COO Brendan Jones told the outlet.

Price 45

Price Discount America DC 45

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195

Atlanta millennials Price Technology 195

Associations Now

AUGUST 11, 2014

Learn why setting the best price often involves more than just raising and lowering costs from pricing strategist Rafi Mohammed, who presented during an Annual Meeting Game Changer session this week. How do you set such a price? Step one is to determine the next best alternative, Mohammed says. Is it another association?

Price 40

Price Tips Strategy Discount 40

SCD Group

OCTOBER 11, 2012

I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies.

Price 40

Price Strategy Case Study Recruiting 40

Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

Association Freak

MARCH 1, 2024

An example of this in action is an association that introduced a chatbot to handle frequently asked questions, such as event details and membership renewal processes. In a competitive landscape, this ability to tailor marketing strategies can significantly impact membership growth.

Association Management 72

Association Management Analysis Member Engagement Strategy 72

Forj

APRIL 22, 2021

For example, they could assist with the search for a learning management system or consult on the pricing of your courses. The biggest difference here is who is responsible for carrying out the strategy that the consultant provides— the consultant alongside your internal team or your team itself.

LMS 172

LMS Course Price Team 172

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. How Do I Create a Membership Drive? PST spot !

How To 130

How To Discount Social Media Software 130

Nimble AMS

DECEMBER 21, 2023

Follow the strategies outlined in our blog to empower your organization for a successful AMS implementation. For example, does your association offer a learning program and is advanced credit tracking a need? The process can be long and filled with challenges. Our team is here to help!

Tips 121

Tips Software Process Team 121

Association Success

SEPTEMBER 24, 2020

As businesses switch their focus from o wnership to access, o ne-time to recurring payments, t ransactions to relationships and o ne-way communication to ongoing feedback, t hese four key trends should inform any effective membership strategy. . Take Zipcar , for example. The membership economy prioritizes access over ownership.

Strategy 78

Strategy Revenue Social Media Discount 78

Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Even with the right budgets and resources to fund a hybrid event strategy, many organizers feel unsure where to start.

LMS 361

LMS Revenue Tips America 361

Blue Sky eLearn

APRIL 20, 2020

This could also allow for some more flexible pricing (for example, paying per session instead of for the entire conference) which may allow more people to attend and increase your overall revenue at the end of the day. . How Do I Price It? . The age-old question!

Revenue 167

Revenue Library Price Certificate 167

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Looking to personalize and target your email communications strategy to different member segments? Objection 1: Price. Example: “X platform is cheap/free. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

AUGUST 18, 2023

Bethany Mande, The Spectator ) How to write AI art prompts for Midjourney and DALL-E , with examples and templates. Host: Association Analytics Speakers: Chris Gloede, Chief Consultant, Ricochet Advice Bill Conforti, SVP of Strategy & Solutions, Association Analytics Greg Pollack, SVP of Sales, Association Analytics Thu 8/24 at 12 p.m.

Certificate 195

Certificate Education Revenue Marketing 195

Associations Now

JANUARY 28, 2020

Here are some ways to make the most of your e-commerce strategy. If a person abandons a cart, there may be a good chance that the user wasn’t actually your target audience—think, for example, of a user who might price out something extremely expensive for reasons of curiosity or aspiration. Focus on the targeting.

Strategy 69

Strategy Social Media Price Tools 69

Smooth The Path

FEBRUARY 1, 2022

Likely once you find the right color, you’ll start comparing page count and price. The best-priced product will win your purchase. For example, members say that some organizations’ super polished and professional tone is a bit stuffy and even off-putting. Small transactions are rarely all that emotional.

Member Experience 147

Member Experience Price Certificate Member Engagement 147

Higher Logic

FEBRUARY 14, 2017

A strong business case will justify your online community strategy by showing what the project can accomplish, how it will happen, and the resources the community needs to be successful. If you’re savvy enough to recognize this situation, don’t argue over superficial things like price. Fortunately, that’s what business cases are for.

Strategy 168

Strategy How To Software Team 168

Associations Now

JULY 27, 2015

But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. After all, this very blog post is an example of a “freemium” model at work.

Price 40

Price New York Discount Products 40

Nimble AMS

JULY 8, 2023

Read our blog for tips to communicate better with your board, empowering your board members to future-proof your association with a modern AMS. 3 ways to prepare for your next board meeting To ensure your board members focus on the larger picture and embrace your vision for future-proofing the association, follow these helpful strategies: 1.

Proposal 116

Proposal How To Software Technology 116

Reid All About it

AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. – Onboarding Strategies for All Stages of Membership Does your onboarding strategy include new members and renewing members? Take away tools to develop more impactful strategies that lead to higher marketing effectiveness. Change management.

Chicago 195

Chicago Certificate Marketing Content 195

SCD Group

JUNE 9, 2013

These are specially-designed theaters which – for a “slightly” higher ticket price – offer luxury seating, table dining service (with wait staff) and other services catered to a select group of movie goers. I was specifically thinking about his example of L’Oreal’s “Because I’m Worth It.” So, select one strategy and run with it.

Price 40

Price St. Louis Class Products 40

Reid All About it

JULY 31, 2020

Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen. – Event Marketing Strategies for Virtual and Hybrid Events. Learn how virtual events can be part of a meaningful data-driven content strategy.

Montana 362

Montana Revenue Case Study Innovation 362

Association Success

FEBRUARY 8, 2018

Paying attention to the naming game can help you with your webinar pricing methods. Another, much simpler approach to Webinar strategy: if you want to charge for it, don’t call it a Webinar. See, for example, this offering from the Association for Talent Development (formerly ASTD). Re-name entirely. Or a virtual workshop.

Strategy 60

Strategy Price Course Marketing 60

Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. Event experience. Their approach?

Montana 365

Montana Content Price Strategy 365

MemberClicks

JANUARY 18, 2024

WordPress membership plugins are a crucial tool for organizations to restrict content and build exclusive member experiences that build your member retention strategy and grow your organization and increase its impact. For example, are you looking for LMS-specific features? Pricing Apprentice: $149/year Suite: $299/year 2.

Price 52

Price Membership Management Software LMS 52

Reid All About it

MARCH 8, 2019

Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and the reasons you should embrace value-based pricing that focuses on the benefit you deliver to the buyers.

LMS 170

LMS DC Price Washington 170

Membersuite

JULY 6, 2022

Additionally, I always recommend digging deeper on pricing to catch hidden, extra costs like support, software upgrades and updates, and other items not included in the price. Give examples of anything that’s a deal breaker for your team. Discuss your data with the two finalists and provide examples of your data tables.

Proposal 158

Proposal Software Cost Project 158

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO. Host: PCMA.

LMS 329

LMS Montana Revenue Price 329

WBT Systems

OCTOBER 3, 2017

Start with an association e-learning strategy. Here’s where it starts to look ugly: 70% of these associations don’t have a formal, documented e-learning strategy. 7% of them aren’t sure if they have one—if you don’t know, you probably don’t—so let’s make that 77% without a strategy. How is that contribution measured?

Mooc 192

Mooc LMS Sample Survey 192

.orgSource

MARCH 20, 2023

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. One example of this phenomenon that comes to mind is how we will all need to respond to improved AI technology and greater opportunities for customer service and personalization.

Leadership 88

Leadership Process LMS Technology 88