How to Write an Event FAQ That’ll Actually Help Attendees


That’s where an FAQ, or “frequently asked questions,” page comes in handy. Here are some thoughts on writing your FAQ page in a way that’ll effectively keep attendees in-the-know: event planning marketingAnswering attendee questions is an inevitable part of event planning. That said, with all the other balls your juggling, it can be hard to take the time to answer the same questions over, and over, and over.and over again.

FAQ 65

Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. In a world where no one wants to be sold to, content marketing is an effective way to get your brand and story in front of your target audience through thoughtful, relevant and timely content that helps meet their needs and solves their problems. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

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Could Affiliate Marketing Hold Potential for Associations?

Associations Now

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. One of those options is affiliate marketing, a model that’s existed online for decades. Media outlets have increasingly been experimenting with affiliate marketing as a way to sell books, music, or other products sold by Amazon or similar companies. The secret here, I think, is to have a set strategy for how you conduct affiliate marketing.

FAQ 45

Friday Buzz: Another Take on Association Content Marketing

Associations Now

Following an MMCC presentation on content marketing, an association communications pro explains why what works for for-profits may not for nonprofits. On Wednesday, Rob Stott touched on content marketing expert Joe Pulizzi’s presentation at ASAE’s 2014 Marketing, Membership, and Communications Conference, where he brought some business-world strategies to the association-focused content marketing space.

FAQ 63

10 Tips for Documenting Automated Campaigns

Higher Logic

That never rang any truer for me than when I needed to document a marketing campaign for the first time. Last month we launched some redesigned campaigns for our marketing automation tools. In this case, the campaign heavily links to articles in the customer community for our marketing automation tool. FAQ’s. I have yet to include an FAQ section, but that is next on my to-do list. Marketing Automation“The devil is in the details.”

Tips 140

Protected profession: Few managers seeing employment impacts from COVID-19


>>Find more research, resources, FAQs, and best practices related to COVID-19. . CAI Community Associations COVID-19 community association management community associations community managers coronavirus crisis leadership employment HOA job market U.S. Community association managers remain largely protected from the employment impacts, such as furloughs and layoffs, that have affected so many other Americans during the COVID-19 pandemic.

FAQ 46

Exhibitor Priority Points System that Rewards Loyalty

Velvet Chainsaw

one point for every $5K in integrated marketing spend). No matter what priority-points system you adopt, be sure to create documents that describe how it works and FAQs. Sponsorship & Exhibits exhibit sales Exhibitor marketing exhibitors loyalty sponsor acquisitionYour Points System Should Influence Current Spend Decisions. Like any storefront business, exhibitor booth selection is heavily influence by three factors: location, location, location.

System 102

Attracting More Association Members: A Q&A

Blue Sky eLearn

Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. A FAQ page for those who want quick answers. An association’s success is dependent on how happy and fulfilled its members are.

Tips for Preserving Your eLearning Programs

Blue Sky eLearn

Marketing. You may have a full marketing department handling everything, you may not. Either way, it’s important for your education department to understand what marketing is doing! Some important items are: The marketing calendar. A list of software and tools used for marketing (included their websites and login information if your education department is expected to use them!). A volunteer member once enthusiastically told me “I love a good binder!”

Tips 185

Association Brain Food Weekly: 5.10.19

Reid All About it

How to use FAQ pages to improve SEO. Mike Murray, Content Marketing Institute ). When you’ve crossed the finish line of this challenge, you’ll be able to develop marketing and communications that provide a clear and simplified value message to your audience. Presenter: Peggy Hoffman, FASAE, CAE, president and executive director, Mariner Management & Marketing. Presenter: Shaun O’Reilly, VP of Marketing at MemberSuite.

FAQ 163

Energy Storage Group Gets Proactive on Corporate Responsibility

Associations Now

According to an FAQ , the pledge came to light out of concern with the sector’s fast growth. energy storage market nearly doubled in 2018 and is expected to double again in 2019, so this marks an ideal time for the industry to demonstrate their commitment to corporate responsibility,” ESA CEO Kelly Speakes-Backman said in a news release. We intend to work proactively to address topics head-on that could otherwise disrupt the industry’s progress,” ESA stated in the FAQ.

FAQ 41

International Cleaning Supply Group Sweeps Australian Arm into the Fold

Associations Now

” The groups released an FAQ [PDF] noting some of the reasons for the merger—particularly NCSA’s limited resources and reliance on volunteer leadership to manage its benefits, annual meeting, and networking events. “With its current resources, NCSA is not able to support these initiatives as fully as it would like to,” the FAQ says, adding that ISSA’s wide resources, existing member benefits, and 7,000 members help to offset the problem.

FAQ 49

Robust Collaboration Tools to Empower the Modern Social Media Marketing Team


With access to a bountiful supply of new and tested collaboration tools and services, there certainly are no excuses for fouling up on managing your online marketing campaigns. Nimble is a powerful service for merging not only your teams but also connecting all your points of contact with your marketing and communication world. The post Robust Collaboration Tools to Empower the Modern Social Media Marketing Team appeared first on SocialFish.

Tools 98

Why and How You Should Get Proactive About Customer Service


Delivering a superior customer experience is the new marketing battlefield, says Gartner, projecting that by 2017 half of all consumer product investments will fund innovations that improve consumer experience. Upgrading From FAQs to Proactive Advice. This puts customer service front-and-center in today’s marketplace.

FAQ 96

Association Brain Food Weekly: 6.5.20

Reid All About it

Their FAQ describes the program. from the FAQ). For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. How to Develop a Successful New Member Onboarding Campaign through Marketing Automation. Presenter: Tirrah Switzer, Product Marketing Manager, Community Brands.

FAQ 190

Membership Hack: Conference Suggestion Box

Associations Now

Submitting a suggestion is quick and easy, he says, and members can look at past submissions as well as an FAQ page to guide pitching. It’s also become a marketing benefit for the conference, letting people know that the meeting is coming soon and that topics discussed there will be timely and relevant to the journalism profession. Does your conference need an overhaul?

FAQ 47

Keep Members Coming Back

YourMembership Blog

Recently we started “office hours,” in which once a week for two hours we are available in person or via instant messaging for whatever our members might need, from help setting up their profiles on the website or for brainstorming marketing ideas with them. Include an FAQ page with detailed information on how members can make the most out of their membership: what features are available, when/where are meetings, how can they connect with other members, etc.

Tampa 278

Daily Buzz: Attracting Young Members

Associations Now

Create talking points and FAQs for board members to share in the community and on social media. Try these tips from Kivi Leroux Miller of the Nonprofit Marketing Guide. Offering career opportunities to young professionals could bring them to your association. Also: What your board can do when times are tough. Looking to increase your association’s member base?

FAQ 61

How to Increase Customer Retention with an Online Community

Higher Logic

Fill your community with self-service tools including detailed product documentation in file libraries, FAQ pages, and help forums where customers can post questions for their peers to answer. Combine data from both systems, as well as marketing automation and other platforms, in a single place (such as your CRM or a third-party business intelligence tool) so you have a complete picture of customer interests.

How To 141

Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. It should attract new members, offer smooth onboarding and persistent attention, and ultimately embrace marketing tactics like great content, campaigns and social media outreach.

FAQ 170

Retail Associations Demand That Visa Fix Flawed EMV Rollout

Associations Now

In a related FAQ, the agency notes that payment-card networks don’t comply with the Electronic Fund Transfer Act if the new payment terminals installed in retail stores require that payments are routed through a specific payment processor. “A This week, the Retail Industry Leaders Association, the Food Marketing Institute, the National Retail Federation, and multiple other retail groups sent a letter to Visa CEO Charles W.

FAQ 51

The One Way to Deliver Unwelcome News

Idea Architects

That the IMA did not create a FAQ for this announcement is a huge unforced error in my mind. What might a FAQ include? This sense of ownership (something most marketers dream of cultivating), of a strong affinity for an institution, means that we want to be treated like an owner: when a major policy decision is made, but even more importantly, when one is even being considered.

Thanks For Playing: You Say You Want a Revolution

Thanks For Playing

Here are some answers to the specific questions raised about how and why the speakers were selected followed by a link to the FAQ's we posted when we announced the speakers. More information: FAQ’s About General Sessions. They could even market it as "Choose your personal keynote." skip to main | skip to sidebar. Thanks For Playing. Seeking community in associations since 2008. 27 March 2012. You Say You Want a Revolution.

FAQ 200

Why Your Business Needs eCommerce To Survive


Good customer service is marketing. How about an faq for your estore? MarketingBack In The Day. I can easily think back to my first experience buying online. It was the early 2000s, and was brand new. I vividly remember placing the order and waiting for the shipment to arrive. It seemed so novel and even unnecessary at the time, given the fact that I could just go to the store to get what I needed.

FAQ 28

America’s Health Insurance Plans to Test New Provider Directory

Associations Now

“[N]ot all providers rely on the same method of communication,” AHIP writes in a FAQ on the partner directory. To test the pilot versions of these directory systems, AHIP has partnered with 12 health plans from commercial, Medicaid and Medicare markets in Indiana, California, and Florida. A major trade group for health insurance providers is developing a new program to provide families with accurate information about plans.

LinkedIn Groups: What you Need to Know Now


Then LinkedIn addressed these rumors in an FAQ …sort of. “We’re always looking for new and improved ways to help our members engage” and “we remain committed to being a platform where members from around the world can come together…”–to me, that’s LinkedIn marketing speak for “groups as they currently exist may not be around much longer.”

FAQ 74

Top-Level Domains as a Member Benefit? Ask Your.Realtor

Associations Now

The association applied for the top-level domain last year , collaborating with the Canadian Real Estate Association on a marketing deal to share it across North America. An FAQ page on its website lays out the details of the program. Not for sale: With numerous top-level domains coming soon, there’s much potential for fresh confusion in the market—and NAR is attempting to get in front of it.

FAQ 53

Accessibility for All: Toolkit Ensures Better Meetings For Every Attendee

Associations Now

With that same idea in mind of providing people with lots of information and ensuring all attendees have the best onsite experience possible, earlier this week the Event Service Professionals Association (ESPA) introduced a new resource called “Project Access: Accessible Meetings FAQs.”.

Associations React After CBS, Time Warner Cable Reach Deal

Associations Now

Regarding whether TWC paid 600 percent more than other providers for CBS content, the company said this in a FAQ : “We won’t discuss specific deal terms. “The point that no one should miss is that CBS’ massive blackout of Time Warner Cable and Bright House Networks showed that the retransmission consent market is broken, and outdated rules governing these negotiations need to be updated to reflect current market conditions,” ACA President and CEO Matthew Polka said.

Iowa 46

Your Online Audience Deserves Better Than a Stream of Clickbait

Associations Now

“ ClickHole has one and only one core belief: All web content deserves to go viral,” the site’s owners state in a tongue-in-cheek FAQ. For associations and nonprofits in particular, the growing reliance on content marketing to drum up interest and member engagement might make those traffic numbers seem way more important than they actually are. Cheap, eyeball-grabbing online content is good for traffic, but are traffic numbers really your goal?

FAQ 70

Many Standards to Rule Some: Multiple Internet of Things Groups Launch

Associations Now

Boross works on Nest’s product marketing team. “Today, there are multiple forums driving different approaches to solve the challenge of IoT connectivity and interoperability,” the group says on its FAQ page. With buzz on connected devices starting to reach a fever pitch, tech companies are starting to jump on standards that have launched in recent months. The problem? There are a ton of them.

FAQ 63

American Business Media Merges With Software Association

Associations Now

ABM also provided a FAQ page for members who want more details about the merger and voting process. By joining forces, we can bring the entire industry together and magnify opportunities for connection so the right people can connect in the right environments and bring innovations to market.”.

What You Need to Know Before You Install Facebook’s Messenger App


This is the sole reason they give in their FAQs about the change: Why is this changing? How to Lead Your Way to a Social Organization 3 Reasons Why Content Marketing Doesn’t Work for Associations BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups [Cool Infographic Friday] Big Data Big Profits Association Social Media: ASCD [Case Study] Have you crossed the mobile threshold? This post originally appeared on Mizz Information.

FAQ 109

Roundup: Associations React to British Brexit “Yes” Vote

Associations Now

“We will need the new leadership of this country to give us guarantees as to continued freedom of movement across Europe’s borders for our orchestras, artists, and orchestral musicians, and whether the many pan-European regulations that currently affect our sector–from VAT Cultural Exemption to harmonization of radio spectrum, Noise at Work to the Digital Single Market–will still apply,” the group said in a statement reported by Classic FM.

FAQ 42

Resources for Small Staff Associations


This is a list of free or cheap web, social media, marketing and design resources that I presented in my session, 20 Tools to Help You MacGyver Your Small Association’s Communications, at YourMembership Xperience 2016. It includes not only the 20 covered in the session but a bunch of bonus links with even more great, free resources for busy, budget-strapped association marketing/communications/web pros. Good for FAQs on how to use your website, member profiles, etc.

Chase Credit Journey


This is however for personal accounts only, and if you have a business account, you may not be able to access the mobile app at all; Here’s how it looks like; FAQs of Chase Credit Journey. Yes, this is a great balance transfer cards in the market today and if you have a chase slate card, you can also be able to access your FICO score. This is a free tool that is offered by Chase and allows you to check and keep track of your credit report and credit score.

FAQ 50

Credit Freeze


Some FAQ about credit freeze: Will Freezing my credit affect my credit score? You should also know that pre-screened offers sometimes offer great benefits such as learning what is available in the market, comparing costs of different companies, and being able to get the best product that suits you perfectly. For people who are concerned about identity theft or data breaches, placing a credit freeze on your personal financial report would be a great idea.

FAQ 50

The Bots are Here: Leading With Our Humanity in the Age of Automation

Beth Kanter

Automating the FAQ function 24/7 for stakeholders with questions comments, or requests without increasing staff workloads. Do you want it to assist in marketing to build your email list or delivery of services? The Bots are Here: Leading With Our Humanity in the Age of Automation by Allison Fine and Beth Kanter. What nonprofits need to do to make sure that they are in charge of the bots, not the other way around.

The Member Voice in Merger Talks

Associations Now

So, while some mergers arise out of financial distress or market-expansion aspirations, OFA and ANLA’s case was more of an earnest marriage, Geary says. a dedicated email address for questions specifically about the potential consolidation (which later proved helpful in developing an FAQs section on the website ). In the lead-up to a potential merger, two associations in the horticulture industry kept their members involved every step of the way. Here’s how.

FAQ 60

Keeping the Memories Alive: Storage Association Launches

Associations Now

Its focus is squarely on consumers—with the goal of promoting hard drives in an era when flash-based storage devices have gained a major foothold in the market, particularly with mobile device users. However, the group’s FAQ says it is open to expanding to solid-state devices in the future. The group underlined this claim with a presentation about the growth of SSHD market in coming years.

FAQ 44