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How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program

WBT Systems

In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate program from the University of South Florida (USF). What I didn’…

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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Keeping Your HOA’s Covenants Alive

Florida Condo & HOA Law Blog

The Marketable Record Title Act’s (MRTA) purpose is to extinguish old interests and use restrictions on lands and to allow for land sales to be completed more easily and with less expense. The easiest way is to work with legal counsel to record a summary preservation notice, pursuant to Section 720.3032, Florida Statutes.

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Show Me the Money: Investment Strategies with Michael Coady and Kenny Polcari of Slatestone Wealth

Florida Condo & HOA Law Blog

What most association boards want to know is what kind of investment vehicles are suitable for common funds; this trio takes a deep dive into low-risk investment vehicles like US treasury bonds, bank CDs, and money market funds, and how they can offer a lifeline to HOAs and condos.

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Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. San Diego, California Orlando, Florida Seattle, Washington Let’s say these all sound appealing, but you want to get a bit more granular. The results?

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The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? The Florida Association of Insurance Agents did this and saw a 201% increase in email engagement.

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3 South Florida Nonprofits Sucessfully Fundraising Amid COVID-19

Achieve

Below I’ve compiled three great examples of nonprofit organizations in South Florida fundraising successfully amid COVID-19: 1. Erica leads the strategy and execution of all marketing initiatives at Achieve, with an emphasis on helping nonprofits tell their stories digitally. EDUCATION FOUNDATION OF PALM BEACH COUNTY – TEXT-TO-GIVE .

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