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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your membersengagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. Marketing Automation Gets RESULTS.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

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Association Brain Food Weekly: 7.11.16

Reid All About it

. – Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

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Your Member Recruiting Campaign Will Fail Without This

YourMembership

April 24th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. I recently attended a job fair and asked a job hunter if he thought about joining an association in his chosen industry to help him find a job and network since he was new to Florida. Member Engagement + Retention.

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Association Brain Food Weekly: 2.5.21

Reid All About it

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Whether you’re using Feathr for retargeting or running your own ad campaigns on LinkedIn, Facebook, or another platform, we’re here to help you level up your advertising game to reach and convert more audience members.

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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

As the article pointed out, it’s essential to offer “…services that members need (or will use) to be successful” and marry them with “…the flexibility to make internal organizational changes so their staffs are focused on providing value for member success.”. You can approach this offering from either the member or supplier side.

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Making the case for chapters

Mariner Management

Finally, if you’re still struggling to make the case for chapters, here are a few things that can help you gain support: Pull your numbers together, i.e., member engagement, event/services, advocacy wins, retention. The post Making the case for chapters appeared first on Mariner Marketing & Management, LLC.

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