Higher Logic
MARCH 8, 2018
Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.
Association Success
APRIL 24, 2020
In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. 40,000 print newsletter subscribers ( source ). Your marketing director didn’t. Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “ But, just like Florida, people don’t care about the rough edges.
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Achieve
FEBRUARY 16, 2024
Relevant marketing metrics for your corporate sponsor , such as how many people viewed and engaged with a social media post on your account that shouted out your partner or how many views your event landing page received, which features your sponsor’s logo and an overview of their services. This could include free merchandise or gift baskets.
Aaron Wolowiec
NOVEMBER 17, 2015
Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Next month, we’ll be discussing how to implement our marketing and communications plan. Leading-edge. So stay tuned.
Reid All About it
JUNE 17, 2016
– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. – Sample Swap for Newsletter Templates.
Association Adviser
APRIL 15, 2014
ASAE 2014 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Georgia Society of Association Executives Annual Conference. May 28-31, 2014. Meet with Group Publisher Tracy Tompkins and association content specialist Elsbeth Russell.
YourMembership
MARCH 12, 2013
She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University. She’s a Florida native who spent her summers on Anna Maria Island. __. Before joining YourMembership.com, Leni worked for Marriott International as a Spa Manager at the Renaissance Vinoy Resort and Golf Club.
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