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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Broader Engagement. Since launching, FAIA has seen a 201 percent increase in email engagement. New Audience Segments.

Texas 214
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Gamification: member organizations play for keeps

YourMembership

She’s a Florida native who spent her summers on Anna Maria Island. __. Your members will not turn to your organization or use your website primarily to achieve points or get badges, but they will love seeing their name spotlighted in the monthly newsletter for being a “Master Level Member.”.

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To Increase Member Retention, Rate and Score Engagement

Associations Now

He oversaw this year’s ASI benchmarking report, which indicates that associations could be doing more when it comes to evaluating and scoring engagement. According to the report, member engagement declined in the last year. Only 35 percent of associations reported an increase in engagement, compared to 41 percent in 2016.

Dallas 80
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Association Brain Food Weekly: 2.5.21

Reid All About it

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE. Community manager survey. CAE credits. More info/register.

San Diego 370