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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Trying to look at your membersengagement using email marketing is like seeing the world without glasses. Marketing automation, on the other hand, is a way to look comprehensively at your audience’s behavior, from email to website to social media , and send them relevant content based on their demonstrated interests.

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2 Top Errors in Web Content

YourMembership

Ideas to help you engage, empower and retain members. April 20th, 2012 | Posted in Social Media and Business Trends. I spend a good portion of my day reading blogs, visiting websites and interacting over the social sphere. Petersburg, Florida will attract a very different crowd than one in St. Leave a Reply.

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March Madness Turns to April Gladness – It’s Time for Xperience 2015

YourMembership

They will be there to take advantage of in-depth training on the YM platform; gain insights on where our suite of member engagement products and services are headed; learn from their peers on new ways to successfully use the YM suite of products in their daily work; and hear from some of the top thought leaders in the association industry.

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Your Member Recruiting Campaign Will Fail Without This

YourMembership

April 24th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. I recently attended a job fair and asked a job hunter if he thought about joining an association in his chosen industry to help him find a job and network since he was new to Florida. Social Media and Business Trends.

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Gamification: member organizations play for keeps

YourMembership

The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com. She’s a Florida native who spent her summers on Anna Maria Island. __. She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University.

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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

As the Director of Sales with Directory Solutions , Chad helps member-centric organizations tap into non-dues revenue. Chad came to YourMembership.com from the financial services industry and is a graduate of the Florida State University, holding a B.S. in Interdisciplinary Social Science. Social Media and Business Trends.

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Can associations bridge the skills-gap for their members?

YourMembership

Jack has won national awards for educational learning programs and technology that better engages the ‘game-based’ generation. He teaches Humanities online at Seminole State College in Florida. Industries are facing a major problem that associations may just be the key to solving.