Best of the Web: April 2014

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Posts We Like: Managing Print Profitably. Deciding whether to contain costs, invest—or both—in legacy products in the age of digital. Bill Mickey. FOLIO.

[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Good marketing delivers relevant content.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

In one of my volunteer roles, I contribute content for a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Each year, almost 2,000 training and learning professionals gather in Orlando, Florida, for the annual Masie Center Conference, hosted by "futurist, analyst, researcher, and organizer" Elliott Masie. Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas.

A look back at 2015

Aaron Wolowiec

From Atlanta to Florida to Michigan, Aaron spoke at 25 events on a range of topics. In addition, Event Garde published a newsletter each month, with an average open rate of 600. In addition, we featured “bright ideas,” in each newsletter and, of course, an Event Gardeian of the Month.

Gamification: member organizations play for keeps

YourMembership Blog

She’s a Florida native who spent her summers on Anna Maria Island. __. The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com.

Association Chapters Help People With Alzheimer’s Connect With Art

Associations Now

The Polk Museum of Art in Lakeland, Florida, for example, just announced an expansion of its Alzheimer’s program, which the museum created in collaboration with the Florida Gulf Coast Chapter of the Alzheimer’s Association.

Smooth Sailing: New Group Promises to Ease Family-Travel Stress

Associations Now

The hapless family of four who embarked on a road trip to a fictional Florida theme park in 1983’s National Lampoon’s Vacation became the pop culture symbol of everything that can go wrong when a family vacations together.

Recruiting members. and keeping them

Association Adviser

In the years I’ve served on the Board for the Gainesville Chapter of the Florida Public Relations Association ( FPRA Gainesville ), we’ve asked ourselves this same question. Have a pinning ceremony at your monthly meeting, list new members in your newsletter or recognize them on social media.

Thursday Buzz: Extreme Makeover, Nonprofit Edition

Associations Now

A Florida nonprofit receives $100,000 in free marketing help, and looks all the snazzier for it. Chain Reaction , a nonprofit based in Pensacola, Florida, is seeing a chain reaction of its own, in the form of some major marketing help.

Best of the Web: June 2013

Association Adviser

Florida Society of Association Executives Annual Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web.

Association Brain Food Weekly: 6.20.16

Reid All About it

– Sample Swap for Newsletter Templates. See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more.

LMS 130

Best of the Web: June 2013

Association Adviser

Florida Society of Association Executives Annual Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. AssociationsNow Don’t let confusing language turn the public away from your association’s site: [link] #assnchat. SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. link] Gr8 stuff!

To Increase Member Retention, Rate and Score Engagement

Associations Now

Instead, engagement scoring allows associations to evaluate many different types of membership actions —attending an event, opening a newsletter, registering for a webinar—and track which engagement opportunities are strongest and weakest.

Trade Association CEO Support: The Benefit of Networking

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Trade Association CEO Support.

What do we do about apathetic association boards?

SCD Group

Suzanne Cook, Executive Director, Florida Green Building Coalition Here''s the feedback I received when I asked my "mentor" the same question: Give each Board member oversight of a committee or function and have them report on their area of responsibility at every Board meeting.