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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue. Broader Engagement.

Texas 214
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Association Brain Food Weekly: 2.5.21

Reid All About it

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

San Diego 370
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

40,000 print newsletter subscribers ( source ). Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “ Just like her sanctuary, or the Great State of Florida, Carole’s videos aren’t what one would call “polished.” But, just like Florida, people don’t care about the rough edges. million Facebook followers.

Strategy 100
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Best of the Web: April 2014

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Follow Naylor on Facebook and Twitter , or join our LinkedIn Association Executive Roundtable Group !

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Best of the Web: June 2013

Association Adviser

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. Florida Society of Association Executives Annual Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. link] Gr8 stuff! kikilitalien : (Q7) We all have the power to motivate others.

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Best of the Web: June 2013

Association Adviser

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. Florida Society of Association Executives Annual Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. link] Gr8 stuff! kikilitalien : (Q7) We all have the power to motivate others.

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Association Brain Food Weekly: 6.20.16

Reid All About it

By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Sample Swap for Newsletter Templates. Learn what your association can do to meet these demands while still generating revenue. 1 CFRE credit. More info/register. Host: Abila.

LMS 150